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Avis et commentaires pour l'étudiant pour Marketing Management II par Université de l'Illinois à Urbana-Champaign

257 notes
34 avis

À propos du cours

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and communicate marketing decisions. This will enable you to see “marketing in action” in the business world. Upon successful completion of this course, you will be able to: • List all elements of the marketing mix • Explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Meilleurs avis


Feb 26, 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.


Oct 08, 2018

I really appreciate professor Hayden's engaging attitude and teaching style. He is enjoyable to watch and work with.

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26 - 33 sur 33 Examens pour Marketing Management II

par Christine A

Oct 18, 2019

I wish this course would have been longer. A lot of good information just not enough time to get everything completed on time. I felt rushed through a lot of the work and didn't feel a complete understanding of some of it.


Oct 09, 2019

Excellent learning. Prof. Hayden Noel is just fantastic.

par Nathan A

Oct 10, 2019

This was a great experience. Professor Noel is a special person that is made for the MOOC format, as he is able to engage an enormous class and make the experience feel intimate. The learning content is great and experience is better than I expected.

par Jenn H

Oct 08, 2019

Professor Noel is fantast

par Natalia M G A

Oct 09, 2019

Great course!!

par Santosh K B

Nov 29, 2018

Excellent introductory course for Marketing Management enthusiasts !!

par Eshant B

Jul 02, 2019

very good study material but The assignments take weeks to get reviewed.

par Natalie C

Jan 02, 2018

Content is good and adequately organized. Peer-reviewed assignments are nonsense and a waste of time. Need to be re-structured/formatted.