Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
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Management of Fashion and Luxury Companies
Université BocconiÀ propos de ce cours
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
Essayez Coursera pour les affairesCompétences que vous acquerrez
- Strategic Management
- Business Model
- Luxury Goods
- Brand Management
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
Essayez Coursera pour les affairesOffert par
Programme de cours : ce que vous apprendrez dans ce cours
What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
The Evolution of Business Models: From Designers to Fast Fashion Retailers
Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection
Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
Avis
- 5 stars76,98 %
- 4 stars18,80 %
- 3 stars3,09 %
- 2 stars0,43 %
- 1 star0,69 %
Meilleurs avis pour MANAGEMENT OF FASHION AND LUXURY COMPANIES
I would highly recommend this course to fashion aspirants.It has everything that you need to know about the industry.I am highly satisfied and fortunate enough to complete this course.
hi i really liked this course and also i have made my payment for certificate but still its asking to me for repay...
kindly help,
or mail the details on vandanasingh904@gmail.com
Amazing course, a lot of new and useful information. Tutors are not boring and great at explanation. Special thanks for case study of different companies and interviews, was very interesting.
I think it was a very good course. Perhaps the speakers were talking a bit fast (and with the Italian accent it was a bit hard to understand). But except this very minor thing, I recommend it !!
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