Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
Management of Fashion and Luxury Companies
Université BocconiÀ propos de ce cours
189,469 consultations récentes
Résultats de carrière des étudiants
42%
ont commencé une nouvelle carrière après avoir terminé ce cours
38%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
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Approx. 12 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Chinois (simplifié), Italien, Vietnamien, Coréen, Allemand, Russe, Turc, Anglais, Espagnol, Persan
Compétences que vous acquerrez
Strategic ManagementBusiness ModelLuxury GoodsBrand Management
Résultats de carrière des étudiants
42%
ont commencé une nouvelle carrière après avoir terminé ce cours
38%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Approx. 12 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Chinois (simplifié), Italien, Vietnamien, Coréen, Allemand, Russe, Turc, Anglais, Espagnol, Persan
Offert par
Université Bocconi
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking.
Programme du cours : ce que vous apprendrez dans ce cours
3 heures pour terminer
What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
Welcome to the first week of our course! Before moving this week contents, please dedicate some time to read the About the Course section where you can find a series of useful information to approach the course the best way. The Trips&Tricks section contains some insights and best practices that Lucia Paladino (an industry expert) shared with our community. Once you have done with these introductory readings you can finally move to the first contents! This first module is dedicated to a general introduction to fashion and luxury concepts: what they imply, how they are perceived, how they differ, and what other basic ideas in this industry are.
3 heures pour terminer
10 vidéos (Total 55 min), 8 lectures
10 vidéos
1. What Is Fashion?10 min
2. New Trends6 min
3. The Dream Factor and Media System4 min
4. What Is Luxury?6 min
5. Luxury as a Product4 min
6. Luxury as a Business3 min
7. Luxury as a Culture4 min
8. Luxury as a Customer3 min
9. What Is Luxury Not?4 min
10. Fashion, Luxury, and Millennials: Interviews (Additional Material)5 min
8 lectures
Above and Beyond the Course10 min
Surviving the Course10 min
About Professors10 min
Additional Readings & Material10 min
Coffee with a Fashion Expert10 min
Careers in Fashion and Luxury Companies10 min
Best Practices in Fashion and Luxury Companies10 min
Slides and Pinterest10 min
2 heures pour terminer
The Evolution of Business Models: From Designers to Fast Fashion Retailers
2 heures pour terminer
16 vidéos (Total 125 min), 1 lecture
16 vidéos
Introduction1 min
Fashion Market Segmentation10 min
Business Models Framework5 min
Business Models in the Market5 min
Luxury Brands6 min
Luxury Conglomerates4 min
Premium Brands5 min
Designer Brands6 min
Vertical Retailers - Mass or Fast8 min
Interview with Moncler10 min
Licensing21 min
Interview with Rainbow3 min
Textile Industry3 min
Ingredient Brands3 min
Interview with Albini16 min
Interview with Vitale Barberis Canonico11 min
1 lecture
Slides and Pinterest10 min
2 heures pour terminer
Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection
Welcome to module 3! The main topics here will be the complexity of product development, brand identity, stylistic identity, and the development of the collection. Remember also that at the end of this module you will find the first QUIZ (counting 40% of the final grade)! This quiz is going to test your knowledge and understanding of the first three modules. You need to listen to all video lectures and to read all the slides of the three modules carefully to successfully complete it.
2 heures pour terminer
8 vidéos (Total 50 min), 2 lectures, 1 quiz
8 vidéos
The Concept of Stylistic Identity5 min
How to Develop a Collection7 min
Brand Identity7 min
Case Study: Woolmark2 min
Interview: Landor and Associates8 min
Case Study: DSQUARED27 min
Case Study: BOTTEGA VENETA3 min
2 lectures
Slides and Pinterest10 min
About Quizzes - Read carefully10 min
1 exercice pour s'entraîner
Modules 1-330 min
2 heures pour terminer
Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
2 heures pour terminer
7 vidéos (Total 100 min), 3 lectures
7 vidéos
How to Build a Strong Communication Identity12 min
Masstige19 min
The Digital Challenge4 min
Round Table with International Bocconi Students18 min
Interview with Tomaso Galli18 min
Interview with Attila & Co.14 min
3 lectures
Slides and Pinterest10 min
Additional Material10 min
How is 3D printing changing fashion?10 min
Avis
Meilleurs avis pour MANAGEMENT OF FASHION AND LUXURY COMPANIES
par KM8 juin 2020
I learned too much in this course ... unfortunately it did not seem pleasant to pay for the certificate and having to download it when I thought it would be sent to my house ...\n\nanyway THANK YOU
par OH29 nov. 2019
The course is very useful and easy to understand... also I like the module materials and the notes while lectures are on. But the quizes were very hard especially the last quiz of the annual reports
par VK30 janv. 2020
It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.
par PM1 mars 2017
What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.
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