4.7
étoiles
5,054 évaluations

98 %

Erica Corbellini +1 enseignant de plus

215 429 déjà inscrits

Offert par

Management of Fashion and Luxury Companies

Université Bocconi

À propos de ce cours

122 057 consultations récentes

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. 

Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course.

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Certificat partageable

Obtenez un Certificat lorsque vous terminez

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Approx. 12 heures pour terminer

Anglais

Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol, Persan

Compétences que vous acquerrez

Strategic Management
Business Model
Luxury Goods
Brand Management

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Certificat partageable

Obtenez un Certificat lorsque vous terminez

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Approx. 12 heures pour terminer

Anglais

Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol, Persan

Enseignants

Évaluation de l'enseignant

4,54/5 (1 243 évaluations)

Erica Corbellini

Director

MAFED - Master in Fashion, Experience and Design Management

215 429 étudiants

1 cours

Stefania Saviolo

Director

Luxury & Fashion Knowledge Center - SDA Bocconi

215 429 étudiants

1 cours

Offert par

Université Bocconi

Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking.

Programme de cours : ce que vous apprendrez dans ce cours

Évaluation du contenu98%(25,372 évaluations)

Semaine

Semaine 1

3 heures pour terminer

What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics

Welcome to the first week of our course! Before moving this week contents, please dedicate some time to read the About the Course section where you can find a series of useful information to approach the course the best way. The Trips&Tricks section contains some insights and best practices that Lucia Paladino (an industry expert) shared with our community. Once you have done with these introductory readings you can finally move to the first contents! This first module is dedicated to a general introduction to fashion and luxury concepts: what they imply, how they are perceived, how they differ, and what other basic ideas in this industry are.

3 heures pour terminer

10 vidéos (Total 55 min), 8 lectures

10 vidéos

1. What Is Fashion?10 min

2. New Trends6 min

3. The Dream Factor and Media System4 min

4. What Is Luxury?6 min

5. Luxury as a Product4 min

6. Luxury as a Business3 min

7. Luxury as a Culture4 min

8. Luxury as a Customer3 min

9. What Is Luxury Not?4 min

10. Fashion, Luxury, and Millennials: Interviews (Additional Material)5 min

8 lectures

Above and Beyond the Course10 min

Surviving the Course10 min

About Professors10 min

Additional Readings & Material10 min

Coffee with a Fashion Expert10 min

Careers in Fashion and Luxury Companies10 min

Best Practices in Fashion and Luxury Companies10 min

Slides and Pinterest10 min

Semaine

Semaine 2

2 heures pour terminer

The Evolution of Business Models: From Designers to Fast Fashion Retailers

2 heures pour terminer

16 vidéos (Total 125 min), 1 lecture

16 vidéos

Introduction1 min

Fashion Market Segmentation10 min

Business Models Framework5 min

Business Models in the Market5 min

Luxury Brands6 min

Luxury Conglomerates4 min

Premium Brands5 min

Designer Brands6 min

Vertical Retailers - Mass or Fast8 min

Interview with Moncler10 min

Licensing21 min

Interview with Rainbow3 min

Textile Industry3 min

Ingredient Brands3 min

Interview with Albini16 min

Interview with Vitale Barberis Canonico11 min

1 lecture

Slides and Pinterest10 min

Semaine

Semaine 3

2 heures pour terminer

Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection

Welcome to module 3! The main topics here will be the complexity of product development, brand identity, stylistic identity, and the development of the collection. Remember also that at the end of this module you will find the first QUIZ (counting 40% of the final grade)! This quiz is going to test your knowledge and understanding of the first three modules. You need to listen to all video lectures and to read all the slides of the three modules carefully to successfully complete it.

2 heures pour terminer

8 vidéos (Total 50 min), 2 lectures, 1 quiz

Semaine

Semaine 4

2 heures pour terminer

Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands

2 heures pour terminer

7 vidéos (Total 100 min), 3 lectures

Semaine

Semaine 5

2 heures pour terminer

Retail Identity and Retail Management: the Customer’s Experience Within a Mix of Channels. The Future of Fashion E-tailing.

In a world where geographical boundaries are physically and virtually evolving, companies need to be able to manage their international presence without losing their identity. There are a number of elements that need to be taken into account when planning retail strategy. Traditional distribution channels evolve while new channels enrich the scenario. This is also our last week of the course. At the end of it you will have the second QUIZ (40% of the final grade) covering module 4 and 5. Also in this case be sure to listen to all lectures and interviews, and to read all the slides to prepare yourself properly. Once you have done with this second quiz, you can move to the FINAL TEST.

2 heures pour terminer

10 vidéos (Total 41 min), 2 lectures, 1 quiz

Semaine

Semaine 6

1 heure pour terminer

FINAL TEST

Congratulations! You made it up to here! The structure of the final test is different from the previous quizzes: you will be given 10 multiple choice questions based on two annual reports (Ferragamo and Nike). Of course the questions will be related to topics covered in the course but this time we are asking you to apply your knowledge to these two specific cases. The benefit of this format is twofold: on one hand you can apply some of the concepts you have learned so far, on the other you will see an annual report, a fundamental source of information you may have to handle in the future. This test will be more challenging than the two previous quizzes but don't give up, and it counts only for 20% of the final grade in order not to penalize too much who is struggling with it.

1 heure pour terminer

1 lecture

Avis

4.7

1259 avis

5 stars
76,93 %
4 stars
18,86 %
3 stars
3,08 %
2 stars
0,42 %
1 star
0,68 %

Meilleurs avis pour MANAGEMENT OF FASHION AND LUXURY COMPANIES

par VS26 janv. 2017

hi i really liked this course and also i have made my payment for certificate but still its asking to me for repay...

kindly help,

or mail the details on vandanasingh904@gmail.com

par KM8 juin 2020

I learned too much in this course ...

unfortunately it did not seem pleasant to pay for the certificate and having to download it when I thought it would be sent to my house ...

anyway THANK YOU

par K4 mai 2022

Amazing course, a lot of new and useful information. Tutors are not boring and great at explanation. Special thanks for case study of different companies and interviews, was very interesting.

par SK22 déc. 2019

I would highly recommend this course to fashion aspirants.It has everything that you need to know about the industry.I am highly satisfied and fortunate enough to complete this course.

Voir tous les avis

Foire Aux Questions

Quand aurai-je accès aux vidéos de cours et aux devoirs ?
L’accès à des vidéos de cours et des devoirs dépend de votre type d’inscription. Si vous suivez un cours en mode auditeur libre, vous pourrez voir la plupart des contenus de cours gratuitement. Pour accéder aux devoirs notés et obtenir un certificat, vous devrez acheter une expérience de certificat, pendant ou après avoir assister au cours en tant qu’auditeur libre. Si vous ne visualisez pas l’option auditeur libre :
Il est possible que le cours ne propose pas d’option auditeur libre. Vous pouvez en revanche accéder à un essai gratuit ou faire une demande d'aide financière.
Le cours propose peut-être « Cours complet, aucun certificat » à la place. Cette option vous permet de voir tous les contenus de cours, de soumettre les évaluations requises et d'obtenir une note finale. Cependant, vous ne pourrez pas acheter une expérience de certificat.
À quoi ai-je droit si j'achète le Certificat ?
Lorsque vous achetez un Certificat, vous bénéficiez d'un accès à tout le contenu du cours, y compris les devoirs notés. Lorsque vous avez terminé et réussi le cours, votre Certificat électronique est ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
Une aide financière est-elle possible ?
Oui. Dans certains programmes d’apprentissage, vous pouvez demander une aide financière ou une bourse d’études si vous ne pouvez pas payer les frais d’inscription. Si une aide financière ou une bourse d’études est disponible pour le programme d’apprentissage choisi, vous trouverez un lien pour faire une demande sur la page de description.

D'autres questions ? Visitez le Centre d'Aide pour les Étudiants.

Management of Fashion and Luxury Companies

Management of Fashion and Luxury Companies

À propos de ce cours

Compétences que vous acquerrez