Today’s workplace calls for a new style of leadership to embolden and accelerate innovation. Design offers a novel way to discover market opportunities, experiment to validate concepts and mitigate risk, and deliver value to all stakeholders. This course offers hands-on experience applying human-centered design process to real-world challenges, and requires you to explore the world around you. Learn how to engage with end users, effectively frame problems, identify potential solutions, and build prototypes to test assumptions and learn what works (and doesn’t). Then dive into a range of ways large and small to bring design innovation into your organization.
Ce cours fait partie de la Spécialisation Leadership organisationnel
Leadership Through Design Innovation
proposé par
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
14 heures pour terminer
Using Design Principles to Innovate and Find Opportunities
You will learn that the first step in the design process is finding opportunities. Human-centered designers do so by immersing themselves in a particular user context to identify areas of focus for design innovation.
10 vidéos (Total 46 min), 4 lectures, 1 quiz
10 vidéos
Course Overview with Ed Colgate56s
Innovating and Finding Opportunities by Design4 min
Design is about People5 min
Adopting the Traits of a Design Innovator6 min
Uncovering Opportunities with a Design Innovation Mindset4 min
Design Research6 min
Tools and Techniques for Design Research5 min
Observations to Insights6 min
Generating How Might We (HMW) Questions from Insights3 min
4 lectures
Meet Your Professors10 min
Course Grading & Logistics10 min
Suggested Readings (Optional)10 min
Optional Reading: Empathy on the Edge10 min
Semaine
22 heures pour terminer
Exploring Ideas
How do we take the opportunities that we've uncovered and turn them into new possibilities? In this module we'll explore ideation, sketching, and storyboarding as tools to generate and communicate ideas.
3 vidéos (Total 15 min), 1 lecture, 1 quiz
1 lecture
Supplementary Visuals & Exercises10 min
Semaine
34 heures pour terminer
Prototyping to Learn
It is easy to think of prototypes as “drafts” of the final design, but in this module we’ll teach you to think of prototypes a bit differently: as tools for learning. We will discuss approaches for maximizing the amount that you learn from prototypes, and iterating your way rapidly toward outstanding results.
6 vidéos (Total 51 min), 1 quiz
6 vidéos
Introduction2 min
Value of Prototyping13 min
How to Prototype6 min
Preparing to Test Prototypes with Users5 min
Testing Prototypes with Users8 min
The Role of Prototypes in Decision-Making and Leadership14 min
Semaine
44 heures pour terminer
Leading Design Innovation
How do you bring design innovation to your organization and sustain it over time? In this module we will learn theory and practical techniques to help you lead an organization that routinely produces innovative products, services, and systems.
6 vidéos (Total 26 min), 3 lectures, 1 quiz
6 vidéos
Communicating about Design & Innovation5 min
Building the Team5 min
Creating Space for Design & Innovation4 min
ROI for Innovation4 min
Conclusion to Course 5 with Dean Blount1 min
3 lectures
Design Worksheet10 min
Example Completed Design Worksheet10 min
Optional Reading: Design Thinking Comes of Age10 min
4.2
41 avis50%
a commencé une nouvelle carrière après avoir terminé ces cours
33%
a bénéficié d'un avantage concret dans sa carrière grâce à ce cours
17%
a obtenu une augmentation de salaire ou une promotion
Meilleurs avis
SO far I've enjoyed it and it's the course why I started the specialization for, and instead of taking it separate from the others, it's way better to have the full track to get the 360 view
Enjoyed the journey through the course. The projects are integral to gain confidence on applying design thinking. However, they are time intensive and require commitment.
Enseignants
Elizabeth Gerber
Associate Professor, Co-director of the Research Cluster at the Segal Design InstituteMcCormick School of Engineering and Applied Science (Segal Design Institute), School of Communication, Kellogg School of Management (by courtesy), School of Education and Social Policy (by courtesy)
Pam Daniels
Clinical Assistant Professor, Design Innovator in ResidenceMcCormick School of Engineering and Applied Sciences (Segal Design Institute)
Ed Colgate
Allen and Johnnie Breed University Design Professor, Professor of Mechanical Engineering, Director of the Engineering Design and Innovation Masters Program at the Segal Design InstituteMcCormick School of Engineering and Applied Science
Greg Holderfield
Pentair - D. Eugene and Bonnie L. Nugent Clinical Associate Professor of Design, Director of the Segal Design Institute, Co-Director of the MMM ProgramMcCormick School of Engineering and Applied Science (Segal Design Institute)
À propos de Université Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
À propos de la Spécialisation Leadership organisationnel
Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact.
How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned.
Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
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