The Capstone project is the culmination of the International Business Essentials specialisation, and brings together knowledge gained in the previous courses and applies this to a real-world scenario. Throughout the Capstone, you’ll be taught new skills, and will use the knowledge you have gained throughout the Specialisation to develop a business plan.
This course forms part of a specialisation from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study.
If completed successfully, your certificate from this specialisation can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit https://mba.london.ac.uk/.
This course is endorsed by CMI
Ce cours fait partie de la Spécialisation International Business Essentials
International Business Capstone
proposé par
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
1The Business Plan
This week will focus on the business plan itself, including its formulation, implementation, and control.
15 vidéos (Total 78 min), 3 lectures, 3 quiz
15 vidéos
1.1 Introduction4 min
The Business Plan | Introduction44s
1.2 Layout of Plan4 min
1.3 Products and Services1 min
1.4 The Marketing Plan5 min
1.5 Products Review2 min
1.6 Customers Review5 min
1.7 Competitor Analysis5 min
1.8 Marketing Strategies4 min
1.9 Pricing6 min
1.10 Operational Plan12 min
1.11 Management and Organisation4 min
1.12 Financial Plan10 min
1.13 Appendices1 min
1.14 Refining The Plan8 min
3 lectures
Useful Links and References10 min
Glossary of Terms10 min
The Business Plan Template10 min
2 exercices pour s'entraîner
Reflective quiz4 min
Week One Quiz10 min
Semaine
2Development of the Financial Statements for Business Planning
This week will include concepts such as the income statement, the balance sheet, and the cash flow statement.
15 vidéos (Total 86 min), 4 lectures, 1 quiz
15 vidéos
2.1 Pricing part one10 min
2.2 Pricing part two9 min
2.3 Sales forecast 15 min
2.4 Cash forecast 15 min
2.5 Forecast examples 1 (Ian Speedy)12 min
2.6 The business cycle6 min
2.7 Accounting Concepts 14 min
2.8 Accounting concepts 2- Depreciation3 min
2.9 Example- Genius Ltd5 min
2.10 Example Genius Ltd Cash flow3 min
2.11 Income Statement3 min
2.12 Income Statement Solution5 min
2.13 Balance Sheet6 min
2.14 Balance Sheet Solution5 min
4 lectures
Sample Business Finance Scenario10 min
Sample Business Finance Scenario- Example Answer10 min
Sample Business Finance Scenario Two10 min
Sample Business Scenario Two- Answers10 min
Semaine
3Internal Information for Business Planning
This week will investigate the internal information needed for business planning, including costs, break-even analysis, and pricing.
6 vidéos (Total 23 min), 1 quiz
6 vidéos
3.1- Classification of Costs4 min
3.2- Cost-Volume-Profit44s
3.3- Breakeven Analysis | The Equation Method2 min
3.4- Breakeven Analysis | The Contribution Margin Method3 min
3.5- Further Aspects of Pricing11 min
Semaine
4Having A Customer Focus
This week will look at the importance of having a customer focus, such as identifying the customer, consumer behaviour, and market segmentation.
12 vidéos (Total 39 min), 1 quiz
12 vidéos
4.2- Factors Affecting Buyers' Behaviour3 min
4.3- Market Segmentation and Target Market2 min
4.4- Methods of Market Segmentation4 min
4.5- Marketing Aspects and Positioning1 min
4.6- The Marketing Mix | Seven Ps4 min
4.7- Marketing Mix | The Four Cs2 min
4.8- Product Portfolio Analysis, Product Lifecycle, and Boston Box Analysis4 min
4.9- Strategic Selection5 min
4.10- Prioritising Criteria4 min
4.11- Initial Selection of the "Best" Option2 min
Week Four Summary43s
4.6
9 avisMeilleurs avis
par AM•Jul 26th 2017
An excellent course to understand all the facets of management!
par CC•Dec 14th 2017
Great and Informative course. Will definitely recommend.
Enseignant
Barry McCarthy
Senior Teaching FellowSchool of Management, UCL
À propos de University of London
The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
À propos de la Spécialisation International Business Essentials
This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business.
If completed successfully, you may be able to use your certificate from this specialisation as part of the application process for the University of London Global MBA.
This Specialisation is endorsed by CMI.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
Quelle est la politique de remboursement ?
Une aide financière est-elle possible ?
D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.
Coursera propose un accès universel à la meilleure formation au monde,
en partenariat avec des universités et des organisations du plus haut niveau, pour proposer des cours en ligne.
© 2018 Coursera Inc. Tous droits réservés.
