Reaction of the owner about your analysis of the brand and presentation of the possible options by Peter O'Connor

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From the course by ESSEC Business School
Hôtel “De l'étoile” - a hotel in crisis?
24 ratings
ESSEC Business School

Hôtel “De l'étoile” - a hotel in crisis?

24 ratings
From the lesson
Questionning the brand?
Having completed your analysis, you should make a clear recommendation as to what the owners should do with regard to the brand in order to improve performance.

Meet the Instructors

  • Peter O'Connor
    Peter O'Connor
    Professor of information systems, Director of the MBA in Hospitality Management
    Information systems