Reaction of the owner about your analysis of the brand and presentation of the possible options by Peter O'Connor

En provenance du cours de Ecole de commerce ESSEC
Hôtel “De l'étoile” - a hotel in crisis?
30 notes
À partir de la leçon
Questionning the brand?
Having completed your analysis, you should make a clear recommendation as to what the owners should do with regard to the brand in order to improve performance.

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  • Peter O'Connor
    Peter O'Connor
    Professor of information systems, Director of the MBA in Hospitality Management
    Information systems