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Avis et commentaires pour l'étudiant pour Foundations of marketing analytics par Ecole de commerce ESSEC

4.5
471 notes
131 avis

À propos du cours

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on. But at the heart of marketing lie a few basic questions that often remain unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) what's the future value of my customers so I can concentrate on those who will be worth the most to the company in the future. That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. These are the foundations of Marketing Analytics. And that's what you'll learn to do in this course....

Meilleurs avis

KN

Apr 21, 2019

From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.

TB

Dec 02, 2017

Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.

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1 - 25 sur 126 Examens pour Foundations of marketing analytics

par Ponciano R

Dec 31, 2018

Great course, covers a lot of practical applications.

par Oscar M P L

Jan 30, 2019

Very helpful course, it was very clear and concise. The tools provided are relevant and overall the course fulfilled my expectations .

par Ana O

Jan 30, 2019

Content was exactly what I was looking for, it was very well delivered and explained.

par Mohamed G

Mar 17, 2019

This course teaches a lot about customer analysis !

par Vardaan g

Dec 22, 2018

The course had a great flow and the instructions were on point for each video.

par Tatiana Y

Feb 01, 2016

Great course and great teacher!

par Sebastien P

Oct 30, 2015

Excellent !

par david g

Jun 08, 2016

fantastic from start to finish

par Keith P D C

Dec 03, 2015

Great balance between theory and implementation in R.

par MANOJ K

Feb 08, 2016

I was expecting a lot from this course. from basic to advanced fundamentals. this course should be floated as full specialization rather than as a part of other specialization.

par Yu I

Jul 14, 2016

Tha course was great!

par Sumit K

May 31, 2018

Great learning....step by step even foe beginners

par Barnava N

Nov 25, 2015

thank you for the great learning experience.

par Drozhnikov A

Mar 02, 2016

The course is perfect!!! Its very practical and inspirational. After the course you can implement the knowledge to your current projects.

BUT... course is with with payment quizzes. And in the forum nobody answers to posts.

par Ichsan H

Feb 08, 2016

Love the practical example!

par Maximilian M

Jun 22, 2018

excellent course. the professor coveys core concepts to the point.

par Eleanna S R

Jan 03, 2016

very helpful, practical and with clear definitions of every term used!

par Adarsh S

Jul 06, 2018

This is a really good foundational course in Marketing Analytics. The concepts covered are useful and quite relevant from a professional career perspective.

par Kiavash B

Oct 14, 2016

The best course I have ever had on the Coursera.org. The explanation of the R source codes towards marketing analytics were extremely useful to me. Easy to follow the modules. Step by step approach. Very happy.

par 武利鑫

Aug 21, 2016

最近正在学习R语言,对于R有了一个很好的基础,再次回顾这门课程,非常感谢这门课的老师们,期待更多的新课程

par Frederico A

Jan 08, 2018

Nice overview of Marketing Analytics.

par siddhartha m

May 13, 2017

nice course

par Fernando B

Jun 18, 2016

Exceptional great course for all marketing analyst. 100% recomended

par Maryia M

Jun 18, 2017

Exciting intro into marketing analytics. The material is explained very well and easy to follow. Many thanks!

par Riktesh S

Nov 06, 2015

Thanks for such a great insight