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Retour à Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique

Avis et commentaires pour d'étudiants pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique par Université de l'Illinois à Urbana-Champaign

4.5
étoiles
2,768 évaluations
580 avis

À propos du cours

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Meilleurs avis

TC

Sep 01, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ

Aug 08, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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151 - 175 sur 568 Avis pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique

par Gabriel N O

Nov 16, 2018

Great Course !! Analytic tools , processes and practices very well explained.

par Amr A

Nov 28, 2016

Very good material, it added to my knowledge for sure, I recommend taking it.

par Milan

May 30, 2017

Absolutely, great course and really drove home to Consumer Decision Journey.

par olga

Jan 15, 2018

I liked the final module covering the principles of good data vizualization

par Sean R

Apr 19, 2017

If you took the first course, this is a must to complete the whole picture.

par Omar M

Dec 13, 2016

Very good insights and formation for the professional on digital marketing.

par Miguel M

Sep 21, 2016

Excelente Curso para entender el marketing digital aterrizado a la practica

par Tumelo M

Sep 11, 2019

This course gave me a clear practical understanding of Analytics. Love it!

par Dedi P

Jun 16, 2020

The lessons taught here are enough to boost my career to the next level.

par C.A T

Aug 07, 2015

welcome challenge. Informative but easy to follow for a tech dumb newbie

par Ayman G

Jul 13, 2020

Excellent Course ,Excellent Resources,

Thank you Professor Kevin Hartman

par Orangel A

Oct 28, 2019

Excellent course !!! The tools it shows totally help digital marketing.

par Amanda F L

May 30, 2019

Great course, helped me a lot on my daily work! Congrats and thank you!

par Jaime R

Nov 27, 2015

Awesome very concrete course on the practicalities of digital marketing

par hailing x

Jul 24, 2017

Good class to systematically review the marketing analytics processes.

par January C

May 24, 2017

I HAVE LEARNED SO MUCH. Nothing beats Coursera for online learning. :)

par Vidhya R

Mar 30, 2017

Loved the structure of the course. It was a great learning experience!

par Olayinka O A

Jun 26, 2020

Loved Prof Kevin's teaching approach, very relatable and interactive.

par FREDRICK A A O

Jul 04, 2018

The course gave out a clear practical approach to marketing analytics

par Kumar V

May 26, 2018

It will help you to understand the very basis of Marketing Aanlytics.

par Vibol M

Dec 17, 2017

Help me a lot in tool development for real practice in data analysis

par Juliana P

Aug 14, 2017

Excellent course, really useful and interesting supporting material.

par Sylvia N

Apr 25, 2016

Great course, and the instructor makes the class easy to comprehend.

par Ethan S C

Jul 19, 2018

Excellent view of the applications for Digital Marketing Analytics.

par Michiel D H

Jul 17, 2016

Very insightful, a great combo of theory and practical information.