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Avis et commentaires pour d'étudiants pour Digital Marketing Analytics in Practice par Université de l'Illinois à Urbana-Champaign

3,160 évaluations
686 avis

À propos du cours

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis

7 août 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

31 août 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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626 - 650 sur 674 Avis pour Digital Marketing Analytics in Practice

par Harinarayan B

22 juil. 2020

ID verification takes too long. Please look into it,

par Viktor K

6 mai 2020

Not much practice, very primitive examples and tasks

par Kanakavally R

6 mars 2020

It gives an overview of various tools available. But

par Stefan S

3 oct. 2015

Interesting but not much practice despite the title.

par ye z

16 nov. 2015

A little too simple and too broad. Overall it's ok.

par Karem O

6 août 2019

More exercises and real practice would be helpful.

par Sebastián Q

26 sept. 2019

Good content, but the course is somehow outdated

par Jorge C

20 févr. 2019

I don't think the example were practical enough.

par Kirsten

22 mars 2018

It's good, but some of the content felt outdated

par Muhammad S A

31 juil. 2020

Too basic. more in depth would have been better

par Apichaya

10 janv. 2016

Good High Level understanding of Analytics

par Gunjan S

29 mai 2020

Please help me out to get the certificate

par Nikhil K

26 oct. 2016

nice but doesnt give you much knowledge

par Renu M

8 août 2017

Repetitive as compared to module 2.

par Spyros A

17 oct. 2017

I expected more hands-on exercises

par Niovi

17 juin 2016

I expected it to be far more

par Aleksandr B

23 août 2015

It was too easy for me.

par Abhishek S

23 oct. 2017

Good foundation course

par Pason P H

24 avr. 2016

Not practical enough

par Kalyani S

4 oct. 2020

Very few examples.

par Yolanda M

16 avr. 2017


par Pascal A S

22 janv. 2018



14 juil. 2017

Good !

par Guilherme S

17 oct. 2015


par roberto m a

24 janv. 2021