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Avis et commentaires pour d'étudiants pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique par Université de l'Illinois à Urbana-Champaign

2,766 évaluations
579 avis

À propos du cours

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Meilleurs avis


Aug 08, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.


Sep 01, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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451 - 475 sur 567 Avis pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique

par Karthicvijay B

Mar 31, 2020

Easy to follow and gave good insights.

par eva g

May 09, 2017

Expecting study cases. Too theoretical

par Bhargava S K D V

Aug 30, 2019

Interesting course material. Cheers!

par Himanshu D

Sep 22, 2016

Great Module. Enjoyed thoroughly.

par Harsh S

Aug 24, 2020

great for a start in this field.

par Viktor P

Aug 16, 2017

Please update data and services

par Wrishav T

Aug 10, 2015

had a good learning experience

par Maria P U C

Oct 20, 2018

Some videos need subtitles :)

par Seif E T A

Jan 25, 2018

A Great Course, Learned A lot

par Rajkumar A

Dec 27, 2015

Simple, Practical and Crisp.

par vikram R

Apr 14, 2020

Great learning experience.

par Danielle L

Aug 03, 2019

Great, informative course.

par Marco A S

Aug 28, 2017

Very clear and insightful

par Kristo R

Sep 03, 2015

Basic, but good knowledge

par Raj

Oct 23, 2019

Highly useful course

par Amir s

Jan 24, 2017

It is a good course

par Jacky Y

Mar 07, 2016

No actual practice

par Ahmed Z

Mar 15, 2016

Great. Thank you.

par K.S.Bhuvanesh

Sep 14, 2015

Awesome course

par Sunidhi P N

Aug 24, 2020

Amazing info

par Weili Y

Oct 08, 2017

Very useful~


Mar 28, 2020


par Suresh B

Feb 18, 2017

It was good

par geksut

May 06, 2016

I love it!

par SANO A

Aug 18, 2016