Mar 01, 2016
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
Apr 13, 2018
Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.
par Camilo A R•
Jun 20, 2016
If you want to understand the context, use and possible tools to manage digital marketing understanding the importance of data in this process, this is the course you should apply for.
Sep 21, 2015
It was an interesting overview and a good in-depth method of managing a digital marketing project. I wish there would have been more statistical insight and data analysis exercice.
par Serban S•
Mar 14, 2016
Good course overall. I gave it only four stars because I expected it to be more practical and more hands-on analysis to do for assignments, instead of just discussing things.
par Yash D•
Oct 16, 2015
Since this course is about practice, more impetus should be given on practising the concepts. The concepts should have been taught in 'Marketing Analytics in Theory' course.
par Maria A L•
Feb 15, 2018
For me it was amazing to learn about Visualization. I had never thought of how important is to find the appropriate charts to represent insights that talk by themselves
par Alok K•
Oct 09, 2019
I found this valuable both in terms of the aspects of Marketing but also the elements of critical thinking and communication which in my view are equally important.
par Jee L•
Apr 26, 2018
This course is a good course to learn some basic theory about marketing analysis process. Maybe not so practical but it's very friendly to the beginner.
par Carlos A A•
Feb 24, 2016
I think this module should have included a bit more stories just like the first module of this specialization to make it more compelling and engaging.
par Eugene T•
Feb 16, 2016
Interesting course with great insights on web analytics. It will be good if there were some assignments where we could execute some analytics concepts
par Marcus U•
Oct 19, 2017
This course it is good if you are looking to see the big picture, but if you are looking something more in deep this is not the right course for you
par Thiện L•
Feb 22, 2016
This course is acceptable for basic practices. Highly recommended for those who want to take first dip into the Marketing Analytics world.
par Ryan Y•
Sep 16, 2015
Great introductory course for those looking to familiarize themselves with the overall thought process behind analytics and visualization.
par Amir M M L•
Dec 10, 2019
Great information , but it was harder to understand or engage with analytics process in real time specially in the using of tools process
par Teresa B•
Oct 19, 2017
it's very much the same style as Theory, except a bit denser. still. I really enjoyed the material and Professor Hartman's approach to it
par Gisela S•
Feb 18, 2020
I enjoyed this course. However, the demo about R language was not easy to understand. Overall is a good learning material and exercise.
par Brett C M•
Oct 22, 2019
The course is excellent. 4 out of 5 b/c I think the tidy data section could be clearer. Kevin Hartman is terrific. Great peer feedback.
par Apoorv S•
Jan 09, 2017
All courses have their benefits. this one had fewer benefits than the second course in this series but still a good one to go about
par Ana S•
Mar 15, 2019
The only issue I have with this course, is that I consider it should be updated with more recent examples, readings, and such.
par Beth H•
Aug 25, 2018
Good course - would have been good to have some exercises where an actual analysis was completed using the principles learned.
par Nelson D C G•
Feb 09, 2016
To put more context here, I think you can expand a little more what are you teaching; especially in the data analysis part.
par João T D G•
Apr 09, 2017
Great course, however some points could be improved because sometimes it seemed just a repetition from the theory one.
par Carlos J•
Apr 19, 2018
Great course with a quick introduction using an excellent framework in order to address Data Analytics at web.
par PETE C•
Mar 13, 2019
Very informative. really liked the professors pace and the way the break down of the different MAP process.
par CHEN L•
Mar 04, 2019
Good class, which helps to build up fundamental skillsets of digital analytics from marketing perspective!
par Valeriia C•
Apr 01, 2016
Good course that provide basics. However, I wish it gave a chance to practice the gained knowledge!