The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to digital marketers is hard to comprehend and manage. This course covers the major forms of digital advertising, from basic display ads to search to cutting-edge programmatic advertising concepts. The Trade Desk, the leading programmatic advertising provider, joins us as our programmatic experts and offers an actionable roadmap on how small businesses can leverage state of the art advertising technologies to accomplish business objectives. In all, this course leaves students with an understanding of digital advertising in its various forms, and how to strategically identify digital advertising opportunities.
Ce cours fait partie de la Spécialisation Digital Advertising Strategy
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Spécialisation Digital Advertising StrategyUniversité du Colorado à BoulderÀ propos de ce cours
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Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
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Programme de cours : ce que vous apprendrez dans ce cours
Introduction: Display Advertising
Search Advertising
Banner and Video Advertising
Social Media Advertising
Avis
- 5 stars67,47 %
- 4 stars23,70 %
- 3 stars4,55 %
- 2 stars1,51 %
- 1 star2,73 %
Meilleurs avis pour INTRODUCTION TO THE DIGITAL ADVERTISING LANDSCAPE
The coursework and load was manageable and I feel like I gained a solid understanding of the concepts of digital advertising.
Very informative and helpful to a digital marketer like me. Substantial and full of techniques that can apply in the field.
The course content is good but it should have included more video content. It was almost all reading assignments
In some cases I wish there was more content. Overall, I learned a lot as someone who has no solid base in advertising.
À propos du Spécialisation Digital Advertising Strategy
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