Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.
Ce cours fait partie de la Spécialisation Introduction to Business
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À propos de ce cours
While this is a beginner-level course, some digital marketing knowledge or digital marketing experience is helpful.
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Essayez Coursera pour les affairesCe que vous allez apprendre
Write SEO keywords.
Create more engaging social media.
Describe the importance of Review Management Storytelling and explain the 'Why'.
Compétences que vous acquerrez
- engagement
- 80/20 Rule of Social Media
- Storytelling
- Keyword Selection
- Review Management
While this is a beginner-level course, some digital marketing knowledge or digital marketing experience is helpful.
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
Essayez Coursera pour les affairesOffert par
Programme de cours : ce que vous apprendrez dans ce cours
Search Engine Marketing - Can Customers Find You?
Social Media - Two-Way Communication with Customers
Reputation Management - You Are Who Your Customers Think You Are
Content Marketing - Storytelling is the Key to Great Content
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- 3 stars4,16 %
- 2 stars2,08 %
Meilleurs avis pour INTRODUCTION TO DIGITAL MARKETING
The course is very detailed and helpful to learn basics.
I liked the overal course and the info! the ONLY MAJOR PROBLEM was that I had to literally beg for my assignment to be corrected ! if that is adressed it will be a better course
À propos du Spécialisation Introduction to Business

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