Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.
Offert par
Spécialisation Introduction to BusinessUniversité de Californie à IrvineÀ propos de ce cours
7 473 consultations récentes
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 3 sur 3 dans le
Niveau débutant
While this is a beginner-level course, some digital marketing knowledge or digital marketing experience is helpful.
Approx. 9 heures pour terminer
Anglais
Sous-titres : Anglais
Ce que vous allez apprendre
Write SEO keywords.
Create more engaging social media.
Describe the importance of Review Management Storytelling and explain the 'Why'.
Compétences que vous acquerrez
engagement80/20 Rule of Social MediaStorytellingKeyword SelectionReview Management
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 3 sur 3 dans le
Niveau débutant
While this is a beginner-level course, some digital marketing knowledge or digital marketing experience is helpful.
Approx. 9 heures pour terminer
Anglais
Sous-titres : Anglais
Offert par
Université de Californie à Irvine
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.
Programme du cours : ce que vous apprendrez dans ce cours
2 heures pour terminer
Search Engine Marketing - Can Customers Find You?
Welcome to Module 1. Search Engine Marketing, (SEM), allows businesses to be found online. With millions of businesses out there vying for the same eyeballs, SEM’s two main elements, Search Engine Optimization (SEO) and Pay-per-click (PPC) strategies can lead to online marketing success through discovery.
2 heures pour terminer
1 vidéo (Total 17 min), 1 lecture, 1 quiz
2 heures pour terminer
Social Media - Two-Way Communication with Customers
Welcome to Module 2. Social Media facilitates the sharing of ideas, thoughts, and information through the building of networks. It is two-way communication between the brand and its audience. In this module, you will learn techniques to effectively communicate and engage with audiences through Social Media.
2 heures pour terminer
1 vidéo (Total 24 min), 1 lecture, 1 quiz
2 heures pour terminer
Reputation Management - You Are Who Your Customers Think You Are
Welcome to Module 3. While marketing is essential for communication with audiences, “word of mouth” remains the most powerful voice. Online reviews are today’s “digital word of mouth”. It’s easier than ever for customers to tell others about their best (and worst) experiences, which can make or break a business. In this module you will explore how to harness this tool.
2 heures pour terminer
1 vidéo (Total 21 min), 1 lecture, 1 quiz
3 heures pour terminer
Content Marketing - Storytelling is the Key to Great Content
Welcome to Module 4. The key to any effective marketing is to capture and keep the attention of an audience. Digital stories incorporate essential communication and marketing elements to create a compelling narrative. Stories about a brand can attract a target audience by differentiating it in the marketplace. Digital sharing is the key, and is the foundation to good storytelling and digital marketing.
3 heures pour terminer
1 vidéo (Total 14 min), 1 lecture, 1 quiz
À propos du Spécialisation Introduction to Business
This specialization is intended for novice business professionals seeking to develop management, leadership, finance, and digital marketing skills with the ultimate goal of preparing learners to operate or participate in the operation of a business. Throughout the three courses, learners will cover people management, the key features of leadership, strategic planning, search engine strategies, reputation management, content creation, common financial statements, cash flow, and expense management.
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