À propos de ce cours
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Cours 4 sur 4 dans le

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Niveau débutant

There is no prior background knowledge required for this course.

Anglais

Sous-titres : Anglais

Ce que vous allez apprendre

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    Discuss the importance of observation and the impact it has on your work as an entrepreneur

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    Discuss the importance of editing and be able to simply complex problems down to their core issues

  • Check

    Define what makes a strong brand and brainstorm ideas of how to establish your brand

  • Check

    Identify the various kinds of people you need to have in your network to help you succeed

Compétences que vous acquerrez

Rapid PrototypingHone observation skillsPresentation SkillsTeambuilding

Cours 4 sur 4 dans le

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Niveau débutant

There is no prior background knowledge required for this course.

Anglais

Sous-titres : Anglais

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
1 heure pour terminer

Welcome!

...
1 vidéo (Total 5 min), 3 lectures, 1 quiz
3 lectures
How This Course Works10 min
Earn a Certificate for this Course10 min
Connect with Your Classmates10 min
1 exercice pour s'entraîner
What do you hope to accomplish?8 min
Semaine
2
2 heures pour terminer

Inspiration: The Entrepreneurial Mindset

In this first lesson, we'll discuss what "entrepreneurship" actually means. We'll take a look at the process of innovation and identify common traits that all successful innovators have. We'll also discuss commonalities between musicians and entrepreneurs and why musicians are excellent entrepreneurs. Finally, we'll end the lesson by learning how to observe the world around you with an entrepreneurial mindset.

...
3 vidéos (Total 16 min), 1 quiz
Semaine
3
2 heures pour terminer

Creation: Product Development

This week is all about falling in love with a problem, and NOT the solution. You'll work to identify a problem you'd like to solve and develop prototypes to solve that problem. We'll take a look at rapid prototyping as well as iterating on your prototype to develop the most effective and elegant solution possible.

...
5 vidéos (Total 25 min), 1 quiz
5 vidéos
Prototyping4 min
Iteration5 min
Semaine
4
2 heures pour terminer

Collaboration and Presentation

This week, we'll discuss building a strong team and establishing a culture at your "start up." You'll work to identify the types of people you want on your team and why you need them. We'll also discuss how to develop not only your product, but the brand that stands for that product. Finally, we'll work on your presenting, selling, and marketing skills to help you establish the brand you envision.

...
5 vidéos (Total 23 min), 1 quiz
5 vidéos
Presenting4 min
Selling and Marketing2 min
4.7
7 avisChevron Right

67%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours

Principaux examens pour Creativity And Entrepreneurship

par DCAug 12th 2018

This is a great course that describes the parallels of being a en entrepreneur and a musician. Panos is a knowledgeable and engaging speaker.

par VBMar 29th 2018

This course is really informative. The similarities between music and entrepreneurship are huge

Enseignant

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Panos Panay

Course Author
Berklee Online

À propos de Berklee College of Music

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online....

À propos de la Spécialisation Music Business

This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law. From there, you will complete Navigating the Music Business, designed for both musical artists and those who wish to work with artists. This course will help you identify the unique elements of artist identity and provide you with the practical business know-how you’ll need to build a fanbase and successfully run a crowdfunding campaign. Next, you will complete Copyright Law in the Music Business, which gets to the heart of compensation and revenue in the music business. You will have the opportunity to unpack high-profile copyright law cases involving world-renowned artists, gaining a better understanding of how to leverage the law to their benefit. Finally, you will complete Creativity and Entrepreneurship, in which you’ll learn what it takes to be an effective entrepreneur in the music business, learning skills that are essential for thriving in an ever-changing industry....
Music Business

Foire Aux Questions

  • Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.

  • Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

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