In this course, you will engage in developing and strengthening the functional component of your career brand. Acting as “your own Chief Executive Officer” (P. Drucker), you will learn how to use strategic management models and techniques for enhancing your skills portfolio. You will learn how to increase your human capital by developing and documenting high-demand marketable skills. After completing this course, you will be able to:
Ce cours fait partie de la Spécialisation Gestion de marques de carrières
Offert par
Spécialisation Gestion de marques de carrièresUniversité d'État de New YorkÀ propos de ce cours
21,942 consultations récentes
Résultats de carrière des étudiants
50%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 2 sur 4 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Approx. 15 heures pour terminer
Anglais
Sous-titres : Anglais, Vietnamien
Compétences que vous acquerrez
Self-AssessmentSkills ManagementSelf-CoachingCompetence (Human Resources)Competitiveness
Résultats de carrière des étudiants
50%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 2 sur 4 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Approx. 15 heures pour terminer
Anglais
Sous-titres : Anglais, Vietnamien
Offert par
Université d'État de New York
The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe.
Programme du cours : ce que vous apprendrez dans ce cours
4 heures pour terminer
Harnessing the Power of Personal Analytics for Career Branding
Welcome to the course! The introductory module takes you through all stages of developing and strengthening the functional component of your career brand. In this week, you will learn how to use strategic management models and techniques for enhancing your skills portfolio. You will also engage in creating an effective instrument for organizing, directing, and monitoring your skill-building activities (“The Skill-Building Dashboard, or Skill-Builder”).
4 heures pour terminer
7 vidéos (Total 38 min), 8 lectures, 4 quiz
7 vidéos
How to build a skill builder?3 min
What can we learn from business strategy?9 min
DREAM skills for dream jobs4 min
Career development lab: Introduction5 min
Case study: Hiring a new employee4 min
Self-coaching toolbox: Assessment grid and T-portfolio (pdf attached)5 min
8 lectures
T-Shaped Professionals: A Case Study by Morten Hansen at the 2014 T-Summit10 min
The Power of Auto-Analytics, or The Quantified Self10 min
CDL Weekly workout schedule10 min
Case study: Hiring a new employee10 min
How this course works10 min
Optional reading10 min
Course developers and contributors10 min
Reuse of content10 min
4 exercices pour s'entraîner
Week 1 Practice Quiz 130 min
Week 1 Practice Quiz 230 min
Week 1 Practice Quiz 330 min
Week 1 Final Quiz30 min
3 heures pour terminer
Understanding Assessment
Research shows that job candidates often overestimate their preparedness for a desired position. Week 2 focuses on evidence-based, data-driven skill assessment methodologies and techniques from the perspective of experts in the field. We will specifically focus on common tools and techniques experts use to evaluate competencies such as rubrics, frameworks, standards, and benchmarks. Your instructor for this week is Michele Forte, CDL facilitators are Amy Giaculli and Val Chukhlomin.
3 heures pour terminer
10 vidéos (Total 50 min), 1 lecture, 4 quiz
10 vidéos
Critical tasks3 min
Standards and benchmarks5 min
Assessment tools: Rubrics1 min
Expert assessment4 min
Interviews4 min
Benchmarking: An interview with Tom Lindsley12 min
What have we learned in Week 2?1 min
Skills assessment (pdf attached)6 min
Self-coaching toolbox: Self-assessment grid and T-portfolio (pdf attached)4 min
1 lecture
Resources10 min
3 exercices pour s'entraîner
Week 2 Practice quiz 130 min
Week 2 Practice quiz 230 min
What have we learned in Week 2?30 min
3 heures pour terminer
Mastering Self-Assessment
You will learn how to select appropriate assessment tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your transferable skills. You will learn how to increase your marketability by getting familiar with the use of these tools and by developing and documenting high-demand skills. Your instructors for this week are Amy Giaculli, Val Chukhlomin, and Kymn Rutigliano.
3 heures pour terminer
11 vidéos (Total 49 min), 5 lectures, 3 quiz
11 vidéos
Meet Sonya (pdf attached)5 min
Sonya's self-assessment, part 14 min
Sonya's self-assessment, part 27 min
Exercise: Self-assessment3 min
What does literature say about self-assessment? (pdf attached)6 min
Tools of self-assessment (pdf attached)5 min
Accuracy of self-assessment (pdf attached)3 min
What have we learned in Week 3?1 min
Self-coaching toolbox: Self-assessment grid for evaluation (SAGE) (document attached)3 min
Self-coaching toolbox: Present job market value (PJMV) and the Dashboard3 min
5 lectures
Supplementary materials: Creating PowerPoint presentations10 min
Supplementary materials: Delivering PowerPoint presentations10 min
Exploring self-assessment10 min
Exploring self-assessment tools10 min
Employer's perspective on selection: An interview with Pamela Lanier10 min
3 exercices pour s'entraîner
Week 3 Practice quiz 130 min
Week 3 Practice quiz 230 min
What have we learned in Week 3?30 min
3 heures pour terminer
Putting Self-Coaching to Work
You will create your critical competency profile ("The Self-Assessment Grid for Evaluation, or SAGE") and use it as an effective instrument for an objective, 360 degree self-assessment of your competitive strengths and competency gaps. You will also develop and implement a realistic performance metric for your career development activities ("Your Present Job Market Value"). You will learn how to engage in self-coaching to support active self-development. You instructors for this week is John Beckem, CDL facilitators are Amy Giaculli and Val Chukhlomin.
3 heures pour terminer
11 vidéos (Total 57 min)
11 vidéos
Final skill building dashboard4 min
360 degree self-assessment6 min
Revisiting the SWOT analysis4 min
Present job market value3 min
Self-coaching vs. professional coaching4 min
Implementing your strategy3 min
Self-assessment of the leadership style: An interview with Elliot Masie13 min
Qualities of a leader: An interview with Elliot Masie10 min
What have we learned in Week 4?1 min
CDL Workouts review: Making sense of personal analytics3 min
3 exercices pour s'entraîner
Week 4 Practice quiz 130 min
Week 4 Practice Quiz 230 min
What have we learned in Week 4?30 min
Avis
Meilleurs avis pour CAREER BRAND DEVELOPMENT AND SELF-COACHING
par NB2 nov. 2019
Excellent course - especially the self-coaching tools for career brand development. Thanks for sharing.
par AL6 sept. 2016
The interviews in week 4 is totally worthy to watch
À propos du Spécialisation Gestion de marques de carrières
In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
Quelle est la politique de remboursement ?
Si vous vous abonnez, vous bénéficiez d'une période d'essai gratuite de 7 jours, durant laquelle vous pouvez annuler votre abonnement sans pénalité. Ensuite, nous n'accordons plus de remboursements, mais vous pouvez annuler votre abonnement à tout instant. Consultez notre politique de remboursement complète.
Une aide financière est-elle possible ?
Oui, Coursera offre une Aide Financière aux étudiants qui n'ont pas les moyens d'acquitter les frais. Demandez-la en cliquant sur le lien Aide Financière sous le bouton S'inscrire situé à gauche. Vous devrez remplir un formulaire de demande et vous serez averti(e) si elle est acceptée. Vous devrez répéter cette procédure pour chaque cours de la Spécialisation, y compris pour le Projet Final. En savoir plus.
Puis-je obtenir des crédits universitaires si je réussis le Cours ?
Ce Cours n'est pas associé à des crédits universitaires, mais certaines universités peuvent décider d'accepter des Certificats de Cours pour des crédits. Vérifiez-le auprès de votre établissement pour en savoir plus. Les Diplômes en ligne et les Certificats Mastertrack™ sur Coursera apportent la possibilité d'obtenir des crédits universitaires.
D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.
