À propos de ce cours
4.7
144 notes
44 avis

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Dates limites flexibles

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Niveau intermédiaire

Approx. 20 heures pour terminer

Recommandé : Five weeks of study, 2-3 hours per week...

Anglais

Sous-titres : Anglais

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Niveau intermédiaire

Approx. 20 heures pour terminer

Recommandé : Five weeks of study, 2-3 hours per week...

Anglais

Sous-titres : Anglais

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
3 heures pour terminer

Module 1: The Gap between Strategy Design and Strategy Delivery

Welcome to the first week of the course! Get started by reviewing your learning objectives for this module and some helpful "housekeeping" information about the course. Then we will dive into learning about the gap between strategy design and delivery. Let's get started!...
11 vidéos (Total 53 min), 14 lectures, 1 quiz
11 vidéos
Welcome to Module 1!3 min
Why Organizations Fail to Meet their Strategic Objectives4 min
Blackberry: A Case-Study in Disruption2 min
Factors Contributing to the Gap4 min
Are You Asking the Right Questions? By TED and Brightline1 min
Characterizing the Gap2 min
Netflix and Blockbuster: A Case-Study in Disruption4 min
Singapore: Transforming Itself into a Global Economic Hub3 min
Jeroen Tas, Royal Philips10 min
Haiyan Wang, China India Institute11 min
14 lectures
Meet the Course Facilitator1 min
Take This Survey!5 min
Recommendations for Success4 min
Navigating and Getting Help4 min
Time Commitment2 min
To Earn a Free Certificate1 min
Honor Code10 min
Discussion Forums2 min
Social Media1 min
Meet Jeroen Tas and Haiyan Wang1 min
Your Strategy Has to Be Flexible — But So Does Your Execution15 min
OPTIONAL READING: CEOs Should Stop Thinking that Execution is Somebody Else's Job; It Is Theirs10 min
OPTIONAL READING: Ten Questions to Help You Turn Strategy Into Reality10 min
Module 1 Wrap Up1 min
1 exercice pour s'entraîner
Test Your Understanding 115 min
Semaine
2
3 heures pour terminer

Module 2: Brightline Guiding Principles 1, 2, 3 and 4

Welcome to the second week of the course! This week we are diving into the Guiding Principles. Please review your learning objectives for this week and then let's get started!...
15 vidéos (Total 64 min), 7 lectures, 1 quiz
15 vidéos
NASA: Guiding Principle 1 in Action4 min
Guiding Principle #1 by TED and Brightline1 min
Understanding Brightline's Guiding Principle 22 min
Saudi Telecom Company: Guiding Principle 2 in Action3 min
Guiding Principle #2 by TED and Brightline1 min
Understanding Brightline's Guiding Principle 33 min
American Red Cross: Guiding Principle 3 in Action2 min
Guiding Principle #3 by TED and Brightline1 min
Understanding Brightline's Guiding Principle 42 min
Amazon: Guiding Principle 4 in Action3 min
Guiding Principle #4 by TED and Brightline1 min
Roger Martin, Rotman School of Management12 min
Dina Matta, ING Bank11 min
Executives at Saudi Telecom Company (STC)8 min
7 lectures
Welcome to Module 2!2 min
Why Brightline's 10 Guiding Principles are Important3 min
Meet Roger Martin, Dina Matta and Saudi Telecom Company1 min
Executives Fail to Execute Strategy Because They’re Too Internally Focused10 min
OPTIONAL READING: Smart Leaders Focus on Execution First and Strategy Second10 min
OPTIONAL READING: Execution Is a People Problem, Not a Strategy Problem10 min
Module 2 Wrap Up2 min
1 exercice pour s'entraîner
Test Your Understanding 215 min
Semaine
3
2 heures pour terminer

Module 3: Brightline Guiding Principles 5, 6 and 7

Well done for making it to the third week of the course! This week we are continuing our journey through the Guiding Principles. Let's keep the momentum going! ...
12 vidéos (Total 57 min), 6 lectures, 1 quiz
12 vidéos
ING Bank: Guiding Principle 5 Action4 min
Guiding Principle #5 by TED and Brightline1 min
Understanding Brightline's Guiding Principle 62 min
NHS Connecting for Health: Guiding Principle 6 in Action3 min
Guiding Principle #6 by TED and Brightline1 min
Understanding Brightline's Guiding Principle 73 min
Spotify: Guiding Principle 7 in Action3 min
Guiding Principle #7 by TED and Brightline1 min
Rita McGrath, Columbia Business School8 min
Martin Reeves, BCG Henderson Institute14 min
Vijay Govindarajan, Dartmouth College8 min
6 lectures
Welcome to Module 3!2 min
Meet Rita McGrath, Martin Reeves and Vijay Govindarajan1 min
3 Changes Retailers Need to Make to Survive15 min
OPTIONAL READING: The Stretch Goal Paradox10 min
OPTIONAL READING: Closing the Strategy-Execution Gap Means Focusing on What Employees Think, Not What They Do10 min
Module 3 Wrap Up1 min
1 exercice pour s'entraîner
Test Your Understanding 315 min
Semaine
4
2 heures pour terminer

Module 4: Brightline Guiding Principles 8, 9 and 10

Well done! You've made it to the fourth week of the course. This week we finish learning about the remaining Guiding Principles. Keep up the good work!...
11 vidéos (Total 44 min), 6 lectures, 1 quiz
11 vidéos
Bill and Melinda Gates Foundation: Guiding Principle 8 in Action4 min
Guiding Principle #8 by TED and Brightline1 min
Understanding Brightline's Guiding Principle 93 min
Pixar Animation Studios, Tencent, Xiaomi: Guiding Principle 9 in Action4 min
Guiding Principle #9 by TED and Brightline1 min
Understanding Brightline's Guiding Principle 102 min
Google, Campbell Soup Co., Pepsi Co.: Guiding Principle 10 in Action3 min
Guiding Principle #10 by TED and Brightline1 min
Tendayi Viki, Strategyzer8 min
Perry Keenan, The Boston Consulting Group (BCG)9 min
6 lectures
Welcome to Module 4!2 min
Meet Tendayi Viki and Perry Keenan1 min
Your Strategy Should Be a Hypothesis You Constantly Adjust15 min
OPTIONAL READING: Strategic Agility, the Netflix Way10 min
OPTIONAL READING: A Way to Assess and Prioritize Your Change Efforts10 min
Module 4 Wrap Up2 min
1 exercice pour s'entraîner
Test Your Understanding 415 min
4.7
44 avisChevron Right

36%

a commencé une nouvelle carrière après avoir terminé ces cours

31%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours

Meilleurs avis

par SGMar 2nd 2019

Great program from PMI and its partners ; Interviews with experts on strategy design and implementation are very insightful. Besides this program also provided access to rich collection of HBR papers.

par SKDec 5th 2018

One of the best course for any company working methodlogy and keep on focus on the certain key aspect. Brightline's 10 Guiding Principle is just amazing. All need to work on it.

Enseignant

Avatar

Ricardo Viana Vargas

Executive Director

À propos de Brightline Initiative

The Brightline™ Initiative is a coalition led by the Project Management Institute together with leading global organizations dedicated to helping executives bridge the expensive and unproductive gap between strategy design and delivery....

Foire Aux Questions

  • Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.

  • Lorsque vous achetez un Certificat, vous bénéficiez d'un accès à tout le contenu du cours, y compris les devoirs notés. Lorsque vous avez terminé et réussi le cours, votre Certificat électronique est ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

  • Brightline’s core mission is to promote awareness of the gap between strategy design and delivery, and to encourage discussion of the practical ways to mitigate it. Brightline aims to empower leaders around the world to better guide lead their organizations through change.

  • This course is for CXOs and other senior executives, regardless of industry or geography. Whether your leadership experience comes from a large for-profit, government or not-for-profit organization, the course is meant to help you structure your organization’s strategy challenges within a framework that could help you practically address those challenges. (Brightline's 10 Guiding Principles).

  • This course will best serve individuals who are or have been responsible for strategy implementation within a large-scale organization. Having a firm understanding and real-world experience as to how organizations manage people, resources and time in strategic initiatives, will greatly benefit you.

  • 1. Understand why organizations are being disrupted and the reasons why the strategy-implementation gap exists.

    2. Identify external and internal forces that may impact an organization's ability to execute its strategies.

    3. Comprehend and conceptualize the Brightline's 10 Guiding Principles.

    4. Identify and analyze problems related to your and/or other organizations' ability to execute strategies.

    5. Apply the Brightline's 10 Guiding Principles to address strategy implementation challenges.

    6. Strengthen core competences to successfully deliver strategic initiatives.

  • No. Brightline does not prescribe a specific framework to implement the designed strategy. This course offers a set of guiding principles that overarch the use of any desired methodology or framework.

  • The course is self-paced but structured to be 5 weeks in length, requiring about 2-3 hours per week.

  • Yes! For a limited time, Brightline is sponsoring participation in this course. Please register at https://www.coursera.org/voucher/brightline to receive your voucher.

  • Yes! But be sure to follow the link above to activate your voucher. Upon successful completion of the course, your electronic Brightline™ Initiative/Coursera certificate will be added to your Coursera accomplishments page - from there, you can print your certificate or add it to your LinkedIn profile.

  • Don’t worry, Coursera will refund your payment in full. Please refer to the following article (https://learner.coursera.help/hc/articles/209819043) to claim your refund.

  • Please visit the Learner Help Center (https://learner.coursera.help/hc/en-us) for 24/7 support.

  • Not a problem – the course is self-paced. We recommend that you complete the course within 5 weeks, but you won’t be penalized for missing deadlines as long as you earn your certificate within 180 days. However, you might not get enough peer reviews on peer-reviewed assignments if you submit them late.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.