1.6 Defining your product pipeline.

En provenance du cours de IE Business School
Brand and Product Management
731 notes
IE Business School
731 notes
Cours 1 sur 5 dans Specialization Marketing Mix Implementation
À partir de la leçon
Launching new products and the challenge of managing their life-cycle.
At the end of this module, you will be able to: Demonstrate understanding of the product strategy concepts. Develop the factual support to define your product strategy.

Rencontrer les enseignants

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista