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En provenance du cours de IE Business School
Brand and Product Management
747 notes
IE Business School
747 notes
Cours 1 sur 5 dans Specialization Marketing Mix Implementation
À partir de la leçon
Launching new products and the challenge of managing their life-cycle.
At the end of this module, you will be able to: Demonstrate understanding of the product strategy concepts. Develop the factual support to define your product strategy.

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  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista
    Professor
    Marketing

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