IE Business School
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
IE Business School

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

This course is part of Branding: The Creative Journey Specialization

Taught in English

Some content may not be translated

Brian Hallett

Instructor: Brian Hallett

26,124 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.7

(241 reviews)

|

95%

Beginner level
No prior experience required
9 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(241 reviews)

|

95%

Beginner level
No prior experience required
9 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Branding: The Creative Journey Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 5 modules in this course

In the first week of the course we will cover the overview of the course itself and the entire process of creating an effective Creative Pitch. We will go in-depth into when the creative process starts and how to communicate Brand Values. Finally, we will examine the language of image-making to understand how images convey a Brand's ¨look and feel¨.

What's included

11 videos2 readings1 quiz2 discussion prompts

In week 2 Brian will explain how to conduct a Brand Personality Analysis, which is what you will use to continue building your creative pitch. You will learn how to distinguish the values of a particular brand and how to develop a Brand Positioning Statement.

What's included

6 videos1 quiz1 discussion prompt

In week 3 you have the chance to get your creative juices flowing! Brian takes you through the art behind creative advertising and how to use creative advertising to transmit a Brand image and their selling propositions. You will learn how to take your ideas and present them to a client in a cohesive and coherent way as a part of your creative pitch.

What's included

7 videos1 quiz1 discussion prompt

In the 4th and final week, you will take your creative concepts and put them into action! You will sit in as Brian interviews various members of a production team and learn what each one's role is, the ways they prepare for a shoot/filming, and the use of mood boards in this process. You will then learn how to make a Production Brief and how to present it to your client. Finally, you will take all you've learned the past 4 weeks and combine it to make your final Creative Pitch Deck.

What's included

10 videos1 quiz1 peer review1 discussion prompt

What's included

3 videos4 readings1 quiz1 peer review

Instructor

Instructor ratings
4.8 (45 ratings)
Brian Hallett
IE Business School
1 Course26,124 learners

Offered by

Recommended if you're interested in Marketing

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Learner reviews

Showing 3 of 241

4.7

241 reviews

  • 5 stars

    76.03%

  • 4 stars

    18.59%

  • 3 stars

    3.71%

  • 2 stars

    0.82%

  • 1 star

    0.82%

JK
4

Reviewed on Aug 8, 2023

PA
5

Reviewed on May 2, 2020

DK
5

Reviewed on Apr 20, 2021

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