Scale Up Your Startup - Product, Processes, People. Learn the main points of a growth mindset and apply these as you scale up the products, processes, and people components of your business.

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Spécialisation Scale Up Your StartupIE Business School

Compétences que vous acquerrez

Leadership
Management
strategy
Entrepreneurship
Business Strategy
Leadership And Management
Problem Solving
Strategic Management
Business Process

À propos de ce Spécialisation

This specialization is intended for anyone who owns a startup or who has an interest in learning how to scale up their business exponentially. By the end of the specialization, learners will be able to: Describe the key elements of a scaleup mindset Determine how ready they are to scale up their business Understand key best practices in scaleup, gained from industry insights and applicable to their own businesses Learn how to scale up a product successfully by addressing the key concerns of product development at the scaleup stage Evaluate and suggest process improvement for a growing company Discuss key considerations in team and personnel growth (including fit, team creation, diversity, and personal productivity and wellness during stressful times) This specialization features advice and best practices from scaleup expert Professor Joe Haslam, who provides the necessary framework to understand what scaling is all about and who adds to his own experiences and teaching a wide and carefully selected range of resources and industry examples to help guide learners through industry best practices and advice.

Projet d'apprentissage appliqué

In the Scaleup Specialization projects in each course, learners will focus on how a scaleup in their area or region of the world has addressed the scaleup challenges discussed in each course. Students who complete the Capstone will also research and write an industry piece, in the style of a longform magazine article, on one company in particular and their journey through the scaleup process.

Certificat partageable

Obtenez un Certificat lorsque vous terminez

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Planning flexible

Définissez et respectez des dates limites flexibles.

Niveau intermédiaire

At least two years of business experience, with experience of working in (or owning) a startup useful but not required.

Approximativement 4 mois pour terminer

Rythme recommandé de 3 heures/semaine

Anglais

Sous-titres : Anglais

Certificat partageable

Obtenez un Certificat lorsque vous terminez

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Planning flexible

Définissez et respectez des dates limites flexibles.

Niveau intermédiaire

At least two years of business experience, with experience of working in (or owning) a startup useful but not required.

Approximativement 4 mois pour terminer

Rythme recommandé de 3 heures/semaine

Anglais

Sous-titres : Anglais

Comment fonctionne la Spécialisation

Suivez les cours

Une Spécialisation Coursera est une série de cours axés sur la maîtrise d'une compétence. Pour commencer, inscrivez-vous directement à la Spécialisation ou passez en revue ses cours et choisissez celui par lequel vous souhaitez commencer. Lorsque vous vous abonnez à un cours faisant partie d'une Spécialisation, vous êtes automatiquement abonné(e) à la Spécialisation complète. Il est possible de terminer seulement un cours : vous pouvez suspendre votre formation ou résilier votre abonnement à tout moment. Rendez-vous sur votre tableau de bord d'étudiant pour suivre vos inscriptions aux cours et vos progrès.

Projet pratique

Chaque Spécialisation inclut un projet pratique. Vous devez réussir le(s) projet(s) pour terminer la Spécialisation et obtenir votre Certificat. Si la Spécialisation inclut un cours dédié au projet pratique, vous devrez terminer tous les autres cours avant de pouvoir le commencer.

Obtenir un Certificat

Lorsque vous aurez terminé tous les cours et le projet pratique, vous obtiendrez un Certificat que vous pourrez partager avec des employeurs éventuels et votre réseau professionnel.

Cette Spécialisation compte 4 cours

Cours1

Cours 1

Why Scale a Startup?

If you want to find out how to begin to scale up a company, this course is for you! This course will guide you through all the key questions you need to ask yourself to prepare to scale up a startup, provide you with the necessary frameworks to begin the scaleup process, and offer insights from real, successful companies who have been in your shoes before and have made the transition.

After taking this course, you will be able to: identify the key challenges to scaling up and list possible solutions to these problems; discuss the differences between growing and scaling; offer tips on how to make your company weatherproof (identify risk and offer strategies to mitigate these risks); and explain common best practices for scaling up effectively and efficiently. This course brings together practical advice, real-life examples, and big-picture insights from well-known companies and experts in the field so you can see what has worked for other companies and develop a "toolbox" of scaling solutions. Make your scaleup journey as smooth and surprise-free as possible - with this course, you´ll know the types of issues that arise in most scaleups and learn how to solve them.

Cours2

Cours 2

Scaling Product and Processes

Fine-tune your product and processes before you begin to scale up your startup! Take the guesswork out of product-market fit and sales and marketing for your scaleup with this course and discover what sets your product apart and how to capitalize on what your company has to offer as you scale up your startup.

In this course, you will learn how to rethink your product to make sure it is scalable; understand the importance and elements of a growth strategy; discover how to structure your growth team; learn how to align sales and marketing for the scaleup stage; and ensure you know how to protect your cash, your company, and your personal well-being in this crucial stage of going from startup to scaleup. This course brings together practical advice, real-life examples, and big-picture insights from well-known companies and experts in the field so you can see what has worked for other companies and develop a "toolbox" of scaling solutions. Get perspective on how your company operates and optimize it for scale – this course will prime your product and processes for exponential growth.

Cours3

Cours 3

Building Culture in a Scale Up

Company culture changes in the shift from startup to scaleup – and as the company moves and incorporates different people profiles and roles, culture becomes increasingly vital in ensuring that everyone understand the company´s mission, values, strategy, and objectives.

This course will help you get that crucial culture piece within your scaleup right. You´ll discover the role (and relationship between) the company founder and the company culture in ensuring a successful transition to scaleup, gain insights on how and why to build and foster diverse teams, and understand the critical importance of corporate governance structures so you can implement the structures that make sense for your organization. Culture can be your company´s superpower, and with this course, you´ll be able to build and maintain the company culture that will bolster your company through the scaleup phase – and beyond.

Cours4

Cours 4

Scale Up Specialization Capstone

This Capstone course is aimed at learners who have experience of working in a startup and want to scale up their business and want to bring together what they have learned in the three previous courses on scaling up a startup (Scale Up Your Startup, Scaling Product and Processes, and Building Culture in a Scaleup).

Through the Capstone Project, you´ll showcase your understanding of the key issues a scaleup faces and how to overcome these issues and challenges - from the initial moment when scaling up becomes a possibility, through transitions in product and processes, to the creation of a strong, effective, and resilient company culture that will last. For the project, you´ll profile a company and go in depth to find out how that company scaled, producing a polished and comprehensive piece of writing that demonstrates your understanding of the scaleup journey. After completing this Capstone project, you will have developed insights into why companies scale up, how they plan for the scaleup phase, how they scale up product and processes, how they adapt their sales and marketing strategies, how operations are affected, and how they build and maintain a productive, effective and diverse company culture through the scaleup phase.

Enseignants

Coursera QA Team

Test

2 657 étudiants

5 cours

Joe Haslam

780 étudiants

4 cours

Offert par

IE Business School

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.

Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.

Foire Aux Questions

Quelle est la politique de remboursement ?
Si vous vous abonnez, vous bénéficiez d'une période d'essai gratuite de 7 jours, durant laquelle vous pouvez annuler votre abonnement sans pénalité. Ensuite, nous n'accordons plus de remboursements, mais vous pouvez annuler votre abonnement à tout instant. Consultez notre politique de remboursement complète.
Puis-je m'inscrire à un seul cours ?
Oui ! Pour commencer, cliquez sur la carte du cours qui vous intéresse et inscrivez-vous. Vous pouvez vous inscrire et terminer le cours pour obtenir un Certificat partageable, ou vous pouvez accéder au cours en auditeur libre afin d'en visualiser gratuitement le contenu. Si vous vous abonnez à un cours faisant partie d'une Spécialisation, vous êtes automatiquement abonné(e) à la Spécialisation complète. Visitez votre tableau de bord d'étudiant(e) pour suivre vos progrès.
Une aide financière est-elle possible ?
Oui. Dans certains programmes d’apprentissage, vous pouvez demander une aide financière ou une bourse d’études si vous ne pouvez pas payer les frais d’inscription. Si une aide financière ou une bourse d’études est disponible pour le programme d’apprentissage choisi, vous trouverez un lien pour faire une demande sur la page de description.
Puis-je suivre le cours gratuitement ?
Si vous vous inscrivez au cours, vous pouvez accéder à tous les cours de la Spécialisation et obtenir un Certificat lorsque vous terminez le travail. Si vous souhaitez seulement lire et examiner le contenu du cours, vous pouvez accéder gratuitement au cours en auditeur libre. Si vous n'avez pas les moyens d'acquitter les frais, vous pouvez faire une demande d'Aide Financière.
Ce cours est-il vraiment accessible en ligne à 100 % ? Dois-je assister à certaines activités en personne ?
Ce cours est entièrement en ligne : vous n'avez donc pas besoin de vous présenter physiquement dans une salle de classe. Vous pouvez accéder à vos vidéos de cours, lectures et devoirs en tout temps et en tout lieu, par l'intermédiaire du Web ou de votre appareil mobile.
Quelle est la durée nécessaire pour terminer la Spécialisation ?
Each course takes approximately eight hours to complete.
What background knowledge is necessary?
Previous knowledge in running a startup or working in a startup are useful, but not required, to getting the most from this course.
Do I need to take the courses in a specific order?
Yes, they should be taken sequentially (Why Scale a Startup, then Scaling Products and Processes, then Building Culture in a Scaleup).
Puis-je obtenir des crédits universitaires si je réussis la Spécialisation ?
No.
What will I be able to do upon completing the Specialization?
You will be able to apply your knowledge to growing your own startup exponentially, if you have a startup or work in one. You will also be able to apply the concepts learned in a general business context to help build the principles of exponential growth and scaling within any business context.

D'autres questions ? Visitez le Centre d'Aide pour les Étudiants.

Spécialisation Scale Up Your Startup

Compétences que vous acquerrez

À propos de ce Spécialisation

Projet d'apprentissage appliqué