Create a Professional Automated Landing Page using Mailchimp

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Offert par
Coursera Project Network
Dans ce Projet Guidé gratuit, vous :

Design a lead generation landing page with a lead magnet from scratch

Create an email automation campaign with a high converting Call to Action (CTA)

Mettez en valeur cette expérience pratique dans un entretien

Clock1 hour
BeginnerAdapté aux débutants
CloudAucun téléchargement requis
VideoVidéo en écran partagé
Comment DotsAnglais
LaptopOrdinateur de bureau uniquement

In this 1-hour long project-based course, you will learn how to design a professional landing page with a lead magnet to collect email addresses from scratch. We will then use the Email Automation feature from Mailchimp to send an automated email with an option to download the Free lead magnet and a Call to Action to join a webinar where a marketer can then sell premium products. This lead generation strategy is highly effective with really high conversion rates if done right. This guided project is beginner-friendly. You don’t need any experience in email marketing or graphic design in order to complete this project. I will teach you everything you need to know to complete this project. We will begin by creating a Mailchimp account and then explore the Mailchimp’s dashboard in detail. Most people have no idea about the level of resources that Mailchimp’s have. So we will explore all of these resources. Then, we will try to understand the fundamentals of landing pages, lead magnets and how to effectively design them for high conversion. We will then design our “Grow a list” landing page from scratch using beautiful stock images. Then in the final task, we will use the Email Automation feature from Mailchimp to send an automated email to the subscribers with the Free lead magnet and a Call to Action to join a Free Webinar. By the end of this project, you will have a high converting Automated landing page which you can post on your Youtube channel, Facebook groups, LinkedIn page or boost it through Facebook ads. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Conditions

No prior experience in email marketing required.

Les compétences que vous développerez

  • email automation
  • MailChimp
  • lead magnet
  • landing page design
  • Email Marketing

Apprendrez étape par étape

Votre enseignant(e) vous guidera étape par étape, grâce à une vidéo en écran partagé sur votre espace de travail :

  1. Creating a Mailchimp Account

  2. Mailchimp Dashboard Overview

  3. Exploring & Selecting a suitable Template

  4. Designing a Landing Page with a Lead Magnet from scratch

  5. Email Automation with Call To Action (CTA)

  6. Testing the Landing page & Email Automation

Comment fonctionnent les Projets Guidés

Votre espace de travail est un bureau cloud situé dans votre navigateur, aucun téléchargement n'est requis.

Votre enseignant(e) vous guide étape par étape dans une vidéo en écran partagé

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