Analyzing Market Attractiveness Using Creately

4.7
étoiles
50 évaluations
Offert par
Coursera Project Network
2,573 déjà inscrits
Dans ce projet guidé, vous :

Define market attractiveness for businesses using Porter's 5 forces model and Creately

Further analyse threats and opportunities from the analysis creating a complete document model

Clock90 Minutes
BeginnerDébutant
CloudAucun téléchargement requis
VideoVidéo en écran partagé
Comment DotsAnglais
LaptopOrdinateur de bureau uniquement

By the end of this 2 hour-long guided project, you will be fluent in identifying and analyzing business markets and how to discover their attractiveness to new products and services. This project is designed to engage and harness your visionary and exploratory abilities. You will be using proven models in competitive strategy and the Creately platform to explore and analyze the factors that contribute to business success. This is an important step for individuals or companies wanting to explore new markets for products or services. You will engage in evaluating through examples and hands-on practice examining business immediate forces shaping markets including competitors, suppliers, buyers, threats of new businesses entering the segment, and substitute products. You will be ready to take an entrepreneurial idea through a scientific and logical process, helping you validate your ideas for new business or service. This Course furthers the knowledge and skills acquired during "Analyzing Macro-Environmental Factors Using Creately", and is important step in engineering a successful product or service.

Les compétences que vous développerez

Market AnalysisStartupBusiness StrategyEntrepreneurshipInnovation

Apprendrez étape par étape

Votre enseignant(e) vous guidera étape par étape, grâce à une vidéo en écran partagé sur votre espace de travail :

  1. Use Creately as a business tool to customize our project template using Creately’s features.

  2. Understand strategic business Market Attractiveness and Utilize Porter's 5 Forces analysis to evaluate ease of entry to business sectors.

  3. Determine the Power of Suppliers in the specific business/service sector and analyse it effectively with a hands-on example.

  4. Define the Bargaining Power of Buyers in the specific business/service sector and analyse a hands-on example using the 5 forces model.

  5. Evaluate the Threat of New Entrants in the specific business/service sector and classify it effectively.

  6. Define and classify the Competitive Rivalry in determining market attractiveness, and practise analysing them.

  7. Bring it all together to understand and assess the threat and opportunities levels in the sector and learn how to objectively classify them.

Comment fonctionnent les projets guidés

Votre espace de travail est un bureau cloud situé dans votre navigateur, aucun téléchargement n'est requis.

Votre enseignant(e) vous guide étape par étape dans une vidéo en écran partagé

Foire Aux Questions

Foire Aux Questions

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.