Meta
Marketing de Mídias Sociais do Meta Professional Certificate
Meta

Marketing de Mídias Sociais do Meta Professional Certificate

Inicie sua carreira no marketing de mídias sociais. Desenvolver habilidades para o trabalho e credenciais para ir do nível inicial até a prontidão para o trabalho em cerca de cinco meses. Não é necessário diploma nem experiência anterior.

Anke Audenaert
Daniel Kob

Instructors: Anke Audenaert

1,820 already enrolled

Included with Coursera Plus

Earn a career credential that demonstrates your expertise
4.8

(62 reviews)

Beginner level

Recommended experience

2 months
at 10 hours a week
Flexible schedule
Learn at your own pace
Earn a career credential that demonstrates your expertise
4.8

(62 reviews)

Beginner level

Recommended experience

2 months
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Criar e analisar uma campanha publicitária eficaz para seu público-alvo 

  • Criar um briefing de criação que inclui os ativos para seu anúncio pago

  • Criar, editar e solucionar problemas em anúncios no Gerenciador de Anúncios do Facebook

  • Estabelecer e gerenciar presença nas redes sociais

Details to know

Shareable certificate

Add to your LinkedIn profile

Industry certification
Taught in Portuguese (Brazil)

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Prepare for a career in Business

  • Receive professional-level training from Meta
  • Demonstrate your proficiency in portfolio-ready projects
  • Earn an employer-recognized certificate from Meta

Professional Certificate - 6 course series

What you'll learn

  • Entender o ambiente do marketing tradicional, do marketing digital e de mídias sociais

  • Entender as principais plataformas de mídia social, como funcionam e o papel dessas plataformas no marketing

  • Criar metas SMART, identificar KPIs e definir o público-alvo e a jornada do cliente

  • Escolher as plataformas de mídia social certas e aprender a criar políticas de mídia social

Skills you'll gain

Category: Content Performance Analysis
Category: Key Performance Indicators (KPIs)
Category: Data Storytelling
Category: Facebook
Category: Marketing Communications
Category: Data-Driven Decision-Making
Category: Technical Communication
Category: Advertising
Category: Presentations
Category: Campaign Management
Category: Performance Reporting
Category: Marketing
Category: Marketing Effectiveness
Category: Marketing Analytics
Category: Return On Investment
Category: A/B Testing
Category: Social Media Marketing
Category: Social Media Campaigns
Category: Advertising Campaigns
Category: Communication
Category: Social Media

What you'll learn

  • Como estabelecer e gerenciar a presença nas redes sociais

  • Como criar uma marca, tom e voz para a presença nas redes sociais

  • Como gerenciar um calendário de conteúdo para a presença nas redes sociais

  • Como avaliar o desempenho do conteúdo nas redes sociais para iterar e otimizar o desempenho

Skills you'll gain

Category: Bidding
Category: Facebook
Category: Instagram
Category: Advertising
Category: Digital Advertising
Category: Target Audience
Category: Performance Measurement
Category: Campaign Management
Category: Marketing Effectiveness
Category: Social Media Marketing
Category: Social Media Campaigns
Category: Advertising Campaigns
Category: Social Media
Category: Budget Management
Category: Performance Analysis

What you'll learn

  • Como avaliar em quais plataformas veicular campanhas e o que torna um anúncio eficaz

  • Como produzir textos e recursos visuais interessantes para os anúncios em mídias sociais

  • Criar um anúncio diretamente na sua página comercial do Facebook e conta comercial do Instagram

  • Escrever um briefing de criação e criar um anúncio para publicar nas mídias sociais

Skills you'll gain

Category: Marketing Strategies
Category: Key Performance Indicators (KPIs)
Category: Facebook
Category: Instagram
Category: Target Audience
Category: Policy Development
Category: Marketing
Category: Social Media Strategy
Category: Customer Analysis
Category: Social Media Marketing
Category: Goal Setting
Category: Social Media Campaigns
Category: Digital Media Strategy
Category: Social Media

What you'll learn

  • Estruturar campanhas no Gerenciador de Anúncios do Facebook

  • Criar um anúncio que se alinhe com seus objetivos de marketing e direcione-o para o público-alvo

  • Definir orçamento, posicionamento e cronograma para anúncios no Gerenciador de Anúncios do Facebook

  • Receber o certificado de Associado de Marketing Digital

Skills you'll gain

Category: Facebook
Category: Instagram
Category: Advertising
Category: Personally Identifiable Information
Category: Target Audience
Category: Digital Advertising
Category: Content Creation
Category: Information Privacy
Category: Marketing
Category: Regulation and Legal Compliance
Category: Social Media Content
Category: Paid media
Category: Copywriting
Category: Writing
Category: General Data Protection Regulation (GDPR)
Category: Social Media Marketing
Category: Social Media Campaigns
Category: Advertising Campaigns
Category: Social Media
Category: Online Advertising

What you'll learn

  • Compreender diferentes técnicas usadas para otimizar campanhas de marketing, como atribuição e modelos de mix de marketing

  • Implementar um teste A/B para otimizar sua campanha

  • Analisar painéis e avaliar o ROI de seus esforços de marketing de mídias sociais

  • Apresentar e comunicar os resultados de sua campanha a uma equipe

Skills you'll gain

Category: Social Media Strategy
Category: Digital Content
Category: Social Media Content
Category: Facebook
Category: Social Media Marketing
Category: Customer Engagement
Category: Social Media Management
Category: Instagram
Category: Social Media
Category: Performance Analysis
Category: Content Management
Category: Brand Management
Category: Content Creation

What you'll learn

  • Apresentar e comunicar os resultados da campanha a uma equipe

  • Receber o certificado de Associado de Marketing Digital

Skills you'll gain

Category: Campaign Management
Category: Digital Marketing
Category: Marketing
Category: Marketing Effectiveness
Category: Facebook
Category: Social Media Marketing
Category: System Requirements
Category: Digital Advertising
Category: Social Media
Category: Presentations

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Anke Audenaert
Meta
41 Courses863,831 learners
Daniel Kob
Meta
12 Courses179,921 learners

Offered by

Meta

Industry partners

Partner 1

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Marketing? Start here.

Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions

¹Based on Coursera learner outcome survey responses, United States, 2021.