À propos de ce cours

If you are a  researcher, academic, student, development sector professional or a practitioner who is keen to reach the research-based knowledge you have created to a wider audience, this course is for you.
Vast amounts of knowledge are produced by educational and research institutions through rigorous research and fieldwork. Yet, there is a dearth of access to this knowledge among non-academic communities (which includes practitioners, policymakers, and citizens) due to the language used. Researchers can bring visibility to grey literature if they engage with alternate public writing forms.

Newer platforms for knowledge dissemination across digital, print, and multimedia channels have made information from grey literature more available and accessible to lay readers. Using formats such as data stories, photo narratives, opinion pieces and infographics, these platforms can help researchers reach a much wider audience when they adopt newer writing techniques.

This course will:
* Provide an overview of data stories, photo narratives, opinion pieces and infographics produced from grey literature
* Teach methods to craft such pieces
* Explain how to pitch to media outlets
* Teach how social media can be leveraged to draw greater visibility to publications

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Certificat partageable

Obtenez un Certificat lorsque vous terminez

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Approx. 26 heures pour terminer

Anglais

Ce que vous allez apprendre

How to craft opinion pieces, data stories and photo narratives
How to use social media to reach your research work to a wider audience
How to edit your own work

Compétences que vous acquerrez

Photography
Infographics
Social Media
Writing
Editing

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Certificat partageable

Obtenez un Certificat lorsque vous terminez

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Approx. 26 heures pour terminer

Anglais

Enseignants

Programme de cours : ce que vous apprendrez dans ce cours

Semaine

1

Semaine 1

1 heure pour terminer

Welcome to the Course

Hi, we are glad you’ve joined this course on writing and disseminating grey literature! There are nine modules, with six core modules and an assignment module, that have been designed to help you finish this course in six to eight weeks. In each of these modules, you will discover how you can draw from your research or practice/industry work to write public-facing content such as op-eds, data stories, photo narratives, and infographics. You will learn useful skills to help you develop your writing and editing skills, pitch your ideas successfully to media outlets, and use social media to disseminate your work better. This first introductory module serves as an orientation to what you can expect from this course and how you can best approach it. Take a few moments to meet the course instructors, your peers, and also to introduce yourself.

1 heure pour terminer

1 vidéo (Total 2 min), 3 lectures

Semaine

2

Semaine 2

3 heures pour terminer

The Basics: Overview of Grey Literature and Public Pieces

3 heures pour terminer

4 vidéos (Total 22 min), 5 lectures, 1 quiz

4 vidéos

Grey literature: what and why2 min

Grey literature: who and where5 min

When you sit down to write9 min

Pitching your idea to a media outlet4 min

5 lectures

Welcome to this module15 min

Overview of different types of grey literature20 min

Frame an argument: Netflix or cable?10 min

What must your pitch contain?10 min

Conclusion, references and resources20 min

1 exercice pour s'entraîner

Let's recap how to pitch your writing5 min

Semaine

3

Semaine 3

3 heures pour terminer

Express Yourself: Crafting an Opinion Piece (Op-ed)

This module will focus on writing opinion pieces or op-eds – one type of public writing we had introduced in Week 1. We will first explain what an op-ed is and how it can be a useful resource for researchers and practitioners to communicate their work to a larger audience. We will then, in detail, cover how you can structure an op-ed and pitch it successfully, and how it varies from a piece of grey literature you may be more used to writing.

3 heures pour terminer

4 vidéos (Total 23 min), 7 lectures, 1 quiz

4 vidéos

Op-eds: what, who, when, why, where5 min

Five questions before you write4 min

Structure of an op-ed5 min

How is an op-ed different from grey literature?7 min

7 lectures

Welcome to this module10 min

Five questions before you write (resource)10 min

A published op-ed (for reference)10 min

Key elements of a strong op-ed15 min

Compare and contrast: a report and an op-ed20 min

Writing tips for op-eds10 min

Conclusion, references and resources30 min

1 exercice pour s'entraîner

Pitching your op-ed10 min

Semaine

4

Semaine 4

3 heures pour terminer

Numbers are Awesome: Using Data to Tell a Story

3 heures pour terminer

5 vidéos (Total 24 min), 5 lectures, 1 quiz

5 vidéos

Data story: what, who, when, why, where4 min

Writing a data story: extracting relevant data4 min

Building your narrative5 min

Converting a report into a data story6 min

Introduction to infographics3 min

5 lectures

Welcome to this module10 min

Compare and contrast: a report and a data story25 min

Writing tips for data stories10 min

Designing your infographic30 min

Conclusion, references and resources30 min

1 exercice pour s'entraîner

Let's recap how to draw material for a data story10 min

Semaine

5

Semaine 5

3 heures pour terminer

Put Your Phone Camera to Work: Telling a Photo Narrative

3 heures pour terminer

8 vidéos (Total 26 min), 4 lectures

8 vidéos

Creating a photo narrative: researcher interview5 min

Photo narratives: what, when, why2 min

Creating a photo narrative: from idea to output1 min

Photos from the field: planned or organic?5 min

Treatment: working through the visual concept6 min

Putting your phone camera to work3 min

Review and Selection1 min

Conclusion: put your phone camera to work32s

4 lectures

Welcome to this module10 min

Introduction to the researcher interview5 min

Photo essay or photo story?20 min

Conclusion, references and resources30 min

Semaine

6

Semaine 6

4 heures pour terminer

Using Social Media to Drive Readership

4 heures pour terminer

4 vidéos (Total 18 min), 9 lectures

4 vidéos

Using social media to drive readership1 min

General overview of different platforms3 min

Twitter: Writing tips and ways to engage better7 min

Instagramming like a pro5 min

9 lectures

Welcome to this module10 min

A podcast on how social media can help researchers20 min

Getting to know Twitter20 min

Example: journal article to tweet thread20 min

Example: data story to tweets20 min

Getting to know Instagram20 min

Samples of Instagram stories20 min

Things to remember across platforms15 min

Conclusion, resources and references30 min

Semaine

7

Semaine 7

3 heures pour terminer

Editing Your Own Work

3 heures pour terminer

3 vidéos (Total 16 min), 7 lectures, 1 quiz

3 vidéos

Editing: what, why, when, how4 min

Substantive editing6 min

Copy editing and proofreading5 min

7 lectures

Welcome to this module10 min

Substantive editing exercise (part 1 of 2)30 min

Substantive editing exercise (part 2 of 2)15 min

Copy editing and proofreading exercise (part 1 of 2)30 min

Copy editing and proofreading exercise (part 2 of 2)20 min

Editing tips and tricks10 min

Conclusion, references and resources30 min

1 exercice pour s'entraîner

Let's recap how to edit your work5 min

Semaine

8

Semaine 8

6 heures pour terminer

Course Assignment

A chance to test yourself, and put what you've learned to work! The assignment requires you to select from amongst the three options, craft and submit your work which will be graded by your peers, and gives you the opportunity to participate in peer-learning by grading the work of your peers as well. All the best! Note that you are required to submit only one of the three options for your assignment. While you are welcome to attempt and submit more than one, the requirement for course completion is the successful completion of one assignment.

6 heures pour terminer

1 lecture

Semaine

9

Semaine 9

16 minutes pour terminer

Course Conclusion

16 minutes pour terminer

1 vidéo (Total 1 min)

Foire Aux Questions

Quand aurai-je accès aux vidéos de cours et aux devoirs ?
L’accès à des vidéos de cours et des devoirs dépend de votre type d’inscription. Si vous suivez un cours en mode auditeur libre, vous pourrez voir la plupart des contenus de cours gratuitement. Pour accéder aux devoirs notés et obtenir un certificat, vous devrez acheter une expérience de certificat, pendant ou après avoir assister au cours en tant qu’auditeur libre. Si vous ne visualisez pas l’option auditeur libre :
Il est possible que le cours ne propose pas d’option auditeur libre. Vous pouvez en revanche accéder à un essai gratuit ou faire une demande d'aide financière.
Le cours propose peut-être « Cours complet, aucun certificat » à la place. Cette option vous permet de voir tous les contenus de cours, de soumettre les évaluations requises et d'obtenir une note finale. Cependant, vous ne pourrez pas acheter une expérience de certificat.
À quoi ai-je droit si j'achète le Certificat ?
Lorsque vous achetez un Certificat, vous bénéficiez d'un accès à tout le contenu du cours, y compris les devoirs notés. Lorsque vous avez terminé et réussi le cours, votre Certificat électronique est ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
Une aide financière est-elle possible ?
Oui. Dans certains programmes d’apprentissage, vous pouvez demander une aide financière ou une bourse d’études si vous ne pouvez pas payer les frais d’inscription. Si une aide financière ou une bourse d’études est disponible pour le programme d’apprentissage choisi, vous trouverez un lien pour faire une demande sur la page de description.
Why can’t I audit this course?
This course is one of a few offered on Coursera that are currently available only to learners who have paid or received financial aid, when available.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Do I need to be from a particular field of work or research to take this course?
No - this course is applicable to researchers, academics, students and practitioners in any discipline of study, research or work. While many of the examples in the course are from the field of Social sciences, what you will learn and practice are applicable across a wide range of domains.

D'autres questions ? Visitez le Centre d'Aide pour les Étudiants.

Writing and Disseminating Grey Literature