Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-governed companies like Shazam and SnapDeal.
Ce cours fait partie de la Spécialisation Bases de la gestion d'entreprise
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Spécialisation Bases de la gestion d'entrepriseUniversité de PennsylvanieÀ propos de ce cours
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Résultats de carrière des étudiants
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31%
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Cours 6 sur 6 dans le
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Approx. 10 heures pour terminer
Anglais
Sous-titres : Anglais
Compétences que vous acquerrez
Financial AccountingAccountingFinanceMarketing
Résultats de carrière des étudiants
40%
ont commencé une nouvelle carrière après avoir terminé ce cours
31%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 6 sur 6 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Approx. 10 heures pour terminer
Anglais
Sous-titres : Anglais
Offert par
Université de Pennsylvanie
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Programme du cours : ce que vous apprendrez dans ce cours
1 heure pour terminer
Start Here
Welcome to the Business Foundations Capstone Project! We've used this course shell to bring you the resources and tools you need to envision, plan, develop, and submit your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone. Then, please take the Project Scope Quiz. You must score 100% on all 5 questions to pass the quiz, but you have multiple opportunities to retake the quiz until you score 100%.
1 heure pour terminer
3 lectures
3 lectures
Welcome to the Business Foundations Capstone Project!10 min
Course Format, Grading and Expectations10 min
Capstone Project Timeline: Check Your Progress Here!10 min
1 exercice pour s'entraîner
Project Scope Quiz30 min
1 heure pour terminer
Choosing your Project and Videos for Review
In this module, you'll write your Description of the product or service you will develop further in a full opportunity analysis for your final project. Because deciding what you will spend the next few weeks researching is such an important step, you'll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of five of your peers.
1 heure pour terminer
2 vidéos (Total 16 min), 1 lecture, 1 quiz
1 lecture
Exemplar Projects10 min
4 heures pour terminer
Marketing Plan for Review
In this Module, you'll write your Marketing Plan for your product or service that will be part of your final project. Because determining who the audience is for a product or service, and how to talk the audience about it is critical to the success of your capstone, you'll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit is as part of your final project. Once you submit your idea, please review the Marketing Plans of five of your peers.
4 heures pour terminer
14 vidéos (Total 165 min)
14 vidéos
How Can Customer Centricity Be Profitable (19:03)19 min
Customer Retention (18:24)18 min
Customer Development (3:07)3 min
Brands and Digital Marketing (14:01)14 min
Customers and Digital Marketing (9:49)9 min
Reputation and Reviews (14:38)14 min
Product Life Cycle (3:29)3 min
More Examples of Influence (8:42)8 min
More Examples of Influence - Part 2 (12:34)12 min
Pricing Strategies 3 - Psychological Factors (9:47)9 min
Distribution Strategies 1 - Introduction (13:38)13 min
Distribution Strategies 2 - Channel Design (13:39)13 min
Horizontal Conflict (12:46)12 min
3 heures pour terminer
Preparing the Rough Draft, and Accounting and Finance Videos for Review
Use this week to bring your project together. Finish drafts of each of your project segments, and have someone you trust read it and offer feedback. Use the forums to see if your peers will help you out. You can also post your draft in the forums for feedback if you like. There is no formal graded assignment this week.
3 heures pour terminer
7 vidéos (Total 124 min)
7 vidéos
Estimating Uncollectible Accounts (15:31)15 min
Accounts Receivable Disclosure Example (16:35)16 min
Inventory (19:59)19 min
LIFO vs. FIFO (23:11)23 min
Inventory Disclosure Example (11:14)11 min
3M Company: Accounts Receivable and Inventory (17:50)17 min
Avis
Meilleurs avis pour WHARTON BUSINESS FOUNDATIONS CAPSTONE
par DT6 juil. 2020
Excellent Course on Business Fundamentals ! I thoroughly enjoyed completing this specialization and I really learnt a lot of business concepts that I could practically apply at my workplace.
par RR9 juil. 2017
It was my first specialization and I had a wonderful time completing it.I am looking forward for Business Analytics and Entrepreneurship capstone from Wharton Online. Thank you...!!!!
par MT1 févr. 2017
Great course. I did a project relating to my career (construction), so the process of researching and putting together a presentation directly improved my understanding of the industry.
par AV25 déc. 2020
I've learnt a lot from all the courses in the specialization. The professors are simply amazing and present the teaching material in an extremely accessible and understandable way.
À propos du Spécialisation Bases de la gestion d'entreprise
In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
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