Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-governed companies like Shazam and SnapDeal.
Ce cours fait partie de la Spécialisation Business Foundations
Wharton Business Foundations Capstone
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À propos de ce cours
4.6
170 notes
Compétences que vous acquerrez
Financial AccountingAccountingFinanceMarketing
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
1Start Here
Welcome to the Business Foundations Capstone Project! We've used this course shell to bring you the resources and tools you need to envision, plan, develop, and submit your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone. Then, please take the Project Scope Quiz. You must score 100% on all 5 questions to pass the quiz, but you have multiple opportunities to retake the quiz until you score 100%.
3 lectures, 1 quiz
3 lectures
Welcome to the Business Foundations Capstone Project!10 min
Course Format, Grading and Expectations10 min
Capstone Project Timeline: Check Your Progress Here!10 min
1 exercices pour s'entraîner
Project Scope Quiz10 min
Semaine
2Choosing your Project and Videos for Review
In this module, you'll write your Description of the product or service you will develop further in a full opportunity analysis for your final project. Because deciding what you will spend the next few weeks researching is such an important step, you'll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of five of your peers.
2 vidéos (Total 16 min), 1 lecture, 1 quiz
1 lectures
Exemplar Projects10 min
Semaine
3Marketing Plan for Review
In this Module, you'll write your Marketing Plan for your product or service that will be part of your final project. Because determining who the audience is for a product or service, and how to talk the audience about it is critical to the success of your capstone, you'll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit is as part of your final project. Once you submit your idea, please review the Marketing Plans of five of your peers.
14 vidéos (Total 165 min), 1 quiz
14 vidéos
How Can Customer Centricity Be Profitable (19:03)19 min
Customer Retention (18:24)18 min
Customer Development (3:07)3 min
Brands and Digital Marketing (14:01)14 min
Customers and Digital Marketing (9:49)9 min
Reputation and Reviews (14:38)14 min
Product Life Cycle (3:29)3 min
More Examples of Influence (8:42)8 min
More Examples of Influence - Part 2 (12:34)12 min
Pricing Strategies 3 - Psychological Factors (9:47)9 min
Distribution Strategies 1 - Introduction (13:38)13 min
Distribution Strategies 2 - Channel Design (13:39)13 min
Horizontal Conflict (12:46)12 min
Semaine
4Preparing the Rough Draft, and Accounting and Finance Videos for Review
Use this week to bring your project together. Finish drafts of each of your project segments, and have someone you trust read it and offer feedback. Use the forums to see if your peers will help you out. You can also post your draft in the forums for feedback if you like. There is no formal graded assignment this week.
7 vidéos (Total 124 min), 1 quiz
7 vidéos
Estimating Uncollectible Accounts (15:31)15 min
Accounts Receivable Disclosure Example (16:35)16 min
Inventory (19:59)19 min
LIFO vs. FIFO (23:11)23 min
Inventory Disclosure Example (11:14)11 min
3M Company: Accounts Receivable and Inventory (17:50)17 min
4.6
40 avis40%
a commencé une nouvelle carrière après avoir terminé ces cours
33%
a bénéficié d'un avantage concret dans sa carrière grâce à ce cours
Meilleurs avis
par RR•Jul 10th 2017
It was my first specialization and I had a wonderful time completing it.I am looking forward for Business Analytics and Entrepreneurship capstone from Wharton Online.\n\nThank you...!!!!
par MT•Feb 2nd 2017
Great course. I did a project relating to my career (construction), so the process of researching and putting together a presentation directly improved my understanding of the industry.
Enseignants
Christian Terwiesch
Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation ManagementThe Wharton School
À propos de University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
À propos de la Spécialisation Business Foundations
In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
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