About this course: Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-governed companies like Shazam and SnapDeal.
Created by: University of Pennsylvania
Taught by: Christian Terwiesch, Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation Management
The Wharton School
| Basic Info |
Course 6 of 6 in the
Business Foundations Specialization.
|
| Commitment | 5 weeks of study, 3-5 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Start Here
Welcome to the Business Foundations Capstone Project! We've used this course shell to bring you the resources and tools you need to envision, plan, develop, and submit your Capstone Project. Please study the readings below which provide you with the resources ...
3 readings, 1 reading
WEEK 2
Choosing your Project and Videos for Review
In this module, you'll write your Description of the product or service you will develop further in a full opportunity analysis for your final project. Because deciding what you will spend the next few weeks researching is such an important step, you'll submit...
2 videos, 1 reading
Graded: Project Description
WEEK 3
Marketing Plan for Review
In this Module, you'll write your Marketing Plan for your product or service that will be part of your final project. Because determining who the audience is for a product or service, and how to talk the audience about it is critical to the success of your cap...
14 videos
Graded: Marketing Plan Peer Review
WEEK 4
Preparing the Rough Draft, and Accounting and Finance Videos for Review
Use this week to bring your project together. Finish drafts of each of your project segments, and have someone you trust read it and offer feedback. Use the forums to see if your peers will help you out. You can also post your draft in the forums for feedback ...
7 videos
WEEK 5
Submitting your Capstone
Congratulations on completing your capstone! Now it is time to submit it for review. Once you do, please review the work of at least five of your peers. We can't wait to see what you've come up with!
Graded: Opportunity Analysis for Shazam, Snapdeal, or Your Own Project [3 options]
FAQs
How It Works
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Creators
University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Pricing
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Ratings and Reviews
Great one!!
It was very tough, but it worth it! Thank you so much! I would like to suggest you to change the final grading system. In some projects there were good merketing part, foe example, but operations and financial plans were abscent. But the question it the grading is about the whole course in general. Another common problem is that by the end of the reviewed project you still don't know what exactly is the product, so you can't actually answer on all these questions.
Thankful in advance! And many thanks for interesting specialization!
The majority of the lecture videos were engaging and the structure provided you to move at your own speed.
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MJ
Excellent curriculum and staff. Assignments are productive and lectures are informative