Chevron Left
Retour à Analyse marketing

Avis et commentaires pour d'étudiants pour Analyse marketing par Université de Virginie

6,243 évaluations

À propos du cours

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Meilleurs avis


10 mai 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


7 mai 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Filtrer par :

1501 - 1525 sur 1,780 Avis pour Analyse marketing

par Thea B

22 juin 2020

This was an amazing and challenging course. Perfect for those who want to add more knowledge about various aspects of marketing.

par Savinay K S

19 sept. 2019

Going good So Far.. Only issue is we did not discuss how we arrived at the numbers shaded in green. Like R Squared and P value.


10 juin 2021

Raj sir was a great teacher, humble and happy gave a very positive vibe. The vegetable inclusion for the tough math's was fun

par Nikhil K

10 mars 2020

The course had very practical touch to it. Prof Raj is very adept at explaining idea in a manner that it sticks in your head.

par Loh H X R

11 juin 2020

Useful, would be interested in taking a further course about R programming in sentiment analysis and regression modelling

par Jeff A

2 mai 2016

Good intro course to marketing analytics! Professor is a little goofy with his squash, but it's endearing after a bit.

par Rohit K K

11 juin 2020

This course covers a lot of topics of marketing analytics. A very informative course and good assignments at the end.

par Omar M

21 avr. 2020

Gives enough knowledge to kick off in marketing analytics. Could have been more thorough. Thanks Raj for the effort.

par Joost Z

27 janv. 2021

Would be worth more if it showed you how to execute the regression in statistical software, like excel, R or SPSS.


10 juil. 2020

This is basic 101 course on analytics, useful but need to take more courses and data analysis to work in industry

par Suraj G

28 déc. 2020

A really good insightful course with real life examples to shed a practical light on theories learnt/discussed.


4 juil. 2020


par Data S

17 mai 2020

I couldn't understand fully the math in week4 and week3 . The instructor must explain it in a more simple way.

par bk t

19 mai 2020

Really enjoyed the course and is a great overview of concepts of using numbers to quantify marketing efforts.

par Patricia s

17 sept. 2021

Great content, but some formulas could have been better explained. Also, some words were hard to understand

par Ashil T

11 juin 2021

5 stars if you could teach us more problems and how to solve those using the various formulas u thought us.

par Udit V

12 juin 2020

Raj is an awesome instructor. This course provided a lot of insights about real world marketing analytics.

par Aravinth T A

9 juin 2020

It is very useful . It explains the things in the manner that we can easily understand. Thats sounds good.

par Pulkit B

17 mars 2018

Overall a good course. Offers a lot to learn. However some imp topics must have more detailed explanation.

par Rajesh A

28 juil. 2019

Great course with amazing examples. Thanks it was great learning different aspects of marketing analytics

par 真话 陈

23 déc. 2017

never learn this, a basic understanding of marketing. a lot of real examples show the marketing, thanks.

par Vishal J

5 juin 2020

Great time investment for marketing Analytics with professor raj sir

Thank You sir for your valuable time

par Rishi B

15 avr. 2020

The course could include usage of tools and more depth into analytics - logistic and bayesian regression

par Ankit K A

14 mai 2018

A great course for beginners to learn and start with. Engaging videos and discussions. Loved the course.

par Amine M T

4 juin 2020

Great course to learn the basics of Marketing Analytics, especially the last chapter. Great professor !