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Avis et commentaires pour d'étudiants pour Analyse marketing par Université de Virginie

4.7
étoiles
6,109 évaluations
1,751 avis

À propos du cours

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Meilleurs avis

SW

7 mai 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG

10 mai 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1551 - 1575 sur 1,749 Avis pour Analyse marketing

par Wynona R N

14 avr. 2020

Good course! Well explained and assignments are just nice

par Shabaz A

18 juil. 2020

It was really a good course, I've learned a lot from it.

par Fatima Y

6 avr. 2020

The professor was really engaging and fun to study from!

par Edwin A

9 juil. 2020

Very good presentation of the topics by the facilitator

par SHAYAN G

15 juil. 2020

GOOD COURSE. GO FOR IT. THE INSTRUCTOR SIR WAS AWESOME

par GOPUKUMAR S

22 mai 2020

Excellent materials and method of classes and lessons.

par Cecil W

7 janv. 2020

Great primer to prepare for deeper analytical courses.

par Ojiaku C

31 août 2017

Great and tasking lectures. The package was worth it.

par Melanie Z A O

21 mars 2021

The cours is ok for begginers interest on the topic.

par Rishabh J

30 mai 2020

Course was good but it got little boring in between

par Phanita W

8 mai 2020

Great experience to learn about Marketing Analysis.

par Kishor G

15 avr. 2020

This could have been more elaborate and explanatory

par Kalyani H

3 déc. 2019

Very helpful in every way. Had great time learning!

par Nisha M

30 août 2020

It was quite an informative experience. Thank you!

par Lenin L

21 juil. 2020

Excellent approach, only needs a bit of polishing!

par Amit B

1 juil. 2020

Absolutely nice and understandable weekly classes.

par Rahul p

27 avr. 2020

Good learnings about CLV, Brand Equity, Regression

par Vinay P

15 juin 2019

Good explanation with a number of real-life cases.

par Reiandra B

18 avr. 2021

Honestly was fun and engaging but also PRACTICAL!

par Sumit C

17 mai 2020

A must for the beginners. only add more examples.

par Denish N P

4 sept. 2020

Learned a lot about marketing analytics, thanks!

par Aishwarya L R

26 oct. 2019

Good start for the ocean on Marketing Analytics!

par Juan P A

9 janv. 2016

Was good... I would like to see more "Analytics"

par anshul a

1 oct. 2020

This course is really amazing and mind blowing.

par Cristina Z

10 juin 2017

Very easy introduction to marketing analytics.