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Avis et commentaires pour d'étudiants pour Analyse marketing par Université de Virginie

6,243 évaluations

À propos du cours

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Meilleurs avis


10 mai 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


7 mai 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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1551 - 1575 sur 1,780 Avis pour Analyse marketing

par Anand S

28 avr. 2020

Learnt a lot on Marketing Analytics and will try to implement it in real world

par Uwe T

9 avr. 2021

Content still does not suit my needs

Still want to unenroll, does not work :-(

par Marianna F

16 mai 2020

I liked the course but I don't suggest it for a marketer at a beginner level.

par Nayan R B

22 avr. 2020

The course is a basic yet powerful course to understand Marketing Analytics

par HT

1 déc. 2017

Good for someone who is in the very beginning stage of Marketing Analytics.

par Sahil G

18 juin 2018

Should include more practical examples. Overall it was a great experience.

par Devansh M

17 mars 2022

course was good but the things, technical methods could be in more detail

par Tajamul I

23 mai 2020

A quick journey through the world of Marketing Analytics. Nicely designed

par Manikant J

18 avr. 2020

Well explained. The study material provided is brief and informational.

par 刘海硕

1 sept. 2019

this course is really helpful for those who study marketing first time.

par Ram S

25 avr. 2017

I liked this course very much. Best part of this course was assignment.

par RAJA A

21 août 2020

i have a concentration of teacher face and voice and also undestand

par Anurag D

14 juil. 2020

Lot more expected in regression analysis. Rest contents were great.

par Ralitsa T

7 juin 2019

I would suggest supporting the new terminology with more examples.

par Shreeya S

11 juin 2020

course is fine but the sums can be discussed in a more better way

par Muhammad S Z

30 juin 2019

Said course is a good starter to for learning Marketing Analytics

par Rhea M

20 août 2020

It was an absolutely wonderful course. Too many things to learn.

par Connie N L K

1 oct. 2020

I enjoyed this course and would definitely recommend to others.

par Bilal A

24 avr. 2020

excellent approach to tracking marketing campaigns' performance

par saurav b

7 mai 2020

The course is really amazing and the teacher is also very good

par Kaival R

16 avr. 2020

The concepts explained are good. But it could've been better.

par Dedi N

30 mai 2020

would be better if i get hands-on practice on the regression

par akinyiga o

24 mai 2020

Really nice course and worth the time and stress to complete


23 août 2019

the course structure is but it should be more collaborative.


1 sept. 2021

Good instructor, the course and concepts are well explained