Marketing data is often so big that humans cannot read or analyze a representative sample of it to understand what insights might lie within. In this course, learners use unsupervised deep learning to train algorithms to extract topics and insights from text data. Learners walk through a conceptual overview of unsupervised machine learning and dive into real-world datasets through instructor-led tutorials in Python. The course concludes with a major project.
Ce cours fait partie de la Spécialisation Text Marketing Analytics
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Spécialisation Text Marketing AnalyticsUniversité du Colorado à BoulderÀ propos de ce cours
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100 % en ligne
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Cours 2 sur 3 dans le
Niveau intermédiaire
Basic Python proficiency, including Python's built-in functions, logic, and data structures, is recommended.
Approx. 13 heures pour terminer
Anglais
Sous-titres : Anglais
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Essayez Coursera pour les affairesCe que vous allez apprendre
Describe the concept of topic modeling and related terminology (e.g., unsupervised machine learning)
Apply topic modeling to marketing data via a peer-graded project
Apply topic modeling to a variety of popular marketing use cases via homework assignments
Evaluate, tune and improve the performance the topic model you create for your project
Compétences que vous acquerrez
- Topic Model
- Machine Learning
- Python Programming
- Unsupervised Text Classification
- Data Structure
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 2 sur 3 dans le
Niveau intermédiaire
Basic Python proficiency, including Python's built-in functions, logic, and data structures, is recommended.
Approx. 13 heures pour terminer
Anglais
Sous-titres : Anglais
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
Essayez Coursera pour les affaires
Offert par
Université du Colorado à Boulder
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
Commencez à travailler pour obtenir votre master
Ce cours fait partie du diplôme intégralement en ligne Master of Science in Data Science de Université du Colorado à Boulder.
Si vous êtes admis(e) au programme complet, vos cours sont pris en compte dans votre apprentissage diplômant.
Programme de cours : ce que vous apprendrez dans ce cours
4 heures pour terminer
What is topic modeling?
In this module, we will cover the fundamental concepts of topic modeling, also known as unsupervised machine learning on unstructured text documents. We will contrast unsupervised methods to supervised ones and survey common applications of topic modeling.
4 heures pour terminer
1 vidéo (Total 20 min), 3 lectures, 1 quiz
4 heures pour terminer
The Assumptions of a Topic Model, Bag of Words, and Natural Language Processing
In this module, we will go under the hood inside a topic modeling approach and understand what assumptions drive topic model fit. We will also uncover how bag-of-words approaches to topic modeling work, and the natural language processing required to produce meaningful topic modeling features.
4 heures pour terminer
2 vidéos (Total 24 min), 1 lecture, 2 quiz
1 heure pour terminer
Prepping Amazon Review Data
In this module, we will cover how to parse through JSON-like data and segment it to create a corpus that is ready for the topic modeling process. We will cover how the data for your project is structured and its taxonomy.
1 heure pour terminer
2 vidéos (Total 27 min), 2 lectures, 1 quiz
2 heures pour terminer
Pre-Processing Text and Training a Topic Model
In this module, we will take Amazon review data and load it into a corpus to preprocess it. We will cover how to build topic models from the data and also save those topic models.
2 heures pour terminer
2 vidéos (Total 29 min), 2 lectures, 1 quiz
À propos du Spécialisation Text Marketing Analytics
Marketing data are complex and have dimensions that make analysis difficult. Large unstructured datasets are often too big to extract qualitative insights. Marketing datasets also often involve relational and connected and involve networks. This specialization tackles advanced advertising and marketing analytics through three advanced methods aimed at solving these problems: text classification, text topic modeling, and semantic network analysis. Each key area involves a deep dive into the leading computer science methods aimed at solving these methods using Python. This specialization can be taken for academic credit as part of CU Boulder’s Master of Science in Data Science (MS-DS) degree offered on the Coursera platform. The MS-DS is an interdisciplinary degree that brings together faculty from CU Boulder’s departments of Applied Mathematics, Computer Science, Information Science, and others. With performance-based admissions and no application process, the MS-DS is ideal for individuals with a broad range of undergraduate education and/or professional experience in computer science, information science, mathematics, and statistics. Learn more about the MS-DS program at https://www.coursera.org/degrees/master-of-science-data-science-boulder.
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