Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
Ce cours fait partie de la Spécialisation Real-World Product Management
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Spécialisation Real-World Product ManagementAdvancing Women in TechÀ propos de ce cours
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Cours 1 sur 4 dans le
Niveau débutant
Approx. 16Â heures pour terminer
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Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol
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Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.
Compétences que vous acquerrez
- Go-to-market Strategy
- Product/Market Fit
- Tech Leadership
- B2B Sales
- Product Management
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 1 sur 4 dans le
Niveau débutant
Approx. 16Â heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
Essayez Coursera pour les affaires
Offert par
Advancing Women in Tech
Advancing Women in Tech (AWIT) is a 501(c)(3) nonprofit working to catapult high-potential talent into tech leadership roles through up-skilling and mentorship. AWIT's global network is made up of technologists and partnering companies who are committed to changing the face of tech leadership. Founded in 2017, AWIT has accelerated the careers of more than 21,000 individuals through mentorship and by teaching the real-world skills required of product and engineering leaders at companies like Amazon, Google, and Microsoft.
Programme de cours : ce que vous apprendrez dans ce cours
2Â heures pour terminer
Insist on the Highest Standards
Leaders have relentlessly high standards — many people may think these standards are unreasonably high. AWIT and AWS are two such organizations that insist on the highest standards. Join us on this Coursera Specialization as we raise the bar of PM education!
2Â heures pour terminer
7 vidéos (Total 47 min), 2 lectures, 1 quiz
5Â heures pour terminer
Customer Obsession
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. But the term "customer" is overused: customer service, customer segmentation, customer journeys, customer personas, customer empathy, customer satisfaction, the customer is always right. Learn how to systematically delight your customers with AWIT and AWS!
5Â heures pour terminer
9 vidéos (Total 45 min)
4Â heures pour terminer
Ownership
Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. Two tools AWIT and AWS recommend to help PMs like you think long term are the PRD (product requirements document) and the PRFAQ (press release/frequently asked questions). This week, you'll draft and critique both!
4Â heures pour terminer
8 vidéos (Total 38 min), 1 lecture, 4 quiz
5Â heures pour terminer
Think Big
Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers. Join AWIT and AWS to learn how to communicate your own bold direction, whether to customers, investors, or the world!
5Â heures pour terminer
14 vidéos (Total 83 min), 1 lecture, 5 quiz
Avis
- 5 stars68,85Â %
- 4 stars21,20Â %
- 3 stars4,87Â %
- 2 stars3Â %
- 1 star2,06Â %
Meilleurs avis pour THE BUSINESS OF PRODUCT MANAGEMENT I
par RP16 juil. 2021
Great course giving overview of what Product Manager does. Interviews with industry experts was insightful. Templates provided was helpful to kick start and assignments looks more realistic
par BK19 sept. 2020
Nancy, you amazed me with your very clear explanation of PM and very well structured course. Looking forward to learn more from you.
par UT29 juin 2022
I have started a new role as a product manager, and this course has been amazing in helping me through the steep initial learning curve of my new job. Thanks a lot Nancy and AWIT!
par KL22 oct. 2020
This is the best PM course I've ever seen. Succinct, essential and covered in a systematic way. I'm a PM myself and I would say all content here are very pragmatic.
À propos du Spécialisation Real-World Product Management
Learn product management using the same curriculum as Amazon and Google PMs! Gain insights to impress on your first (or next) product manager (PM) role.
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