Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
Ce cours fait partie de la Spécialisation Real-World Product Management
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À propos de ce cours
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Essayez Coursera pour les affairesCe que vous allez apprendre
Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.
Compétences que vous acquerrez
- Go-to-market Strategy
- Product/Market Fit
- Tech Leadership
- B2B Sales
- Product Management
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
Essayez Coursera pour les affairesOffert par
Programme de cours : ce que vous apprendrez dans ce cours
Insist on the Highest Standards
Customer Obsession
Ownership
Think Big
Avis
- 5 stars68,42 %
- 4 stars21,65 %
- 3 stars4,95 %
- 2 stars2,64 %
- 1 star2,31 %
Meilleurs avis pour THE BUSINESS OF PRODUCT MANAGEMENT I
The content was top notch and the delivery was great. I learned a lot from this course and I am basically prepared to start as an associate product manager. Thank you, Nancy and the entire team.
I've been really happy with this course so far. The assignments take some effort, but are clear and doable. I'm excited to keep working and learning more!
You need to commit to the number of sessions you mentioned at the start of the course each week to deliver each assignment. That way, you can get more out of the course.
Great course giving overview of what Product Manager does. Interviews with industry experts was insightful. Templates provided was helpful to kick start and assignments looks more realistic
À propos du Spécialisation Real-World Product Management

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