Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world PM lessons from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Mint Mobile, Juicero, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
Ce cours fait partie de la Spécialisation Real-World Product Management
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Spécialisation Real-World Product ManagementAdvancing Women in TechÀ propos de ce cours
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Cours 1 sur 4 dans le
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Approx. 15 heures pour terminer
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Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol
Ce que vous allez apprendre
Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.
Compétences que vous acquerrez
Go-to-market StrategyProduct/Market FitTech LeadershipB2B SalesProduct Management
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 1 sur 4 dans le
Niveau débutant
Approx. 15 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol
Offert par
Advancing Women in Tech
AWIT, a 501(c)(3) nonprofit, was founded in 2017 to address the diversity gaps in tech industry leadership. It has years of experience hosting skills-based workshops and mentoring events, first around Silicon Valley, and later through its chapters in San Francisco, Seattle, Boston, New York, London, Paris, Berlin, Chennai, and online, with 16,000+ members at the time it first premiered on Coursera in 2020. Thanks to the sponsorship of Amazon Web Services and Coursera, AWIP proudly makes accessible to all Coursera learners its collective knowledge about how to succeed in the most sought-after roles in today's most dynamic industry.
Programme du cours : ce que vous apprendrez dans ce cours
2 heures pour terminer
Insist on the Highest Standards
Leaders have relentlessly high standards — many people may think these standards are unreasonably high. AWIP and AWS are two such organizations that insist on the highest standards. Join us on this Coursera Specialization as we raise the bar of PM education!
2 heures pour terminer
7 vidéos (Total 47 min), 2 lectures, 1 quiz
4 heures pour terminer
Customer Obsession
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. But the term "customer" is overused: customer service, customer segmentation, customer journeys, customer personas, customer empathy, customer satisfaction, the customer is always right. Learn how to systematically delight your customers with AWIP and AWS!
4 heures pour terminer
9 vidéos (Total 45 min)
4 heures pour terminer
Ownership
Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. Two tools AWIP and AWS recommend to help PMs like you think long term are the PRD (product requirements document) and the PRFAQ (press release/frequently asked questions). This week, you'll draft and critique both!
4 heures pour terminer
8 vidéos (Total 38 min), 1 lecture, 4 quiz
5 heures pour terminer
Think Big
Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers. Join AWIP and AWS to learn how to communicate your own bold direction, whether to customers, investors, or the world!
5 heures pour terminer
14 vidéos (Total 83 min), 1 lecture, 5 quiz
Avis
Meilleurs avis pour THE BUSINESS OF PRODUCT MANAGEMENT I
par SS4 avr. 2021
I really enjoyed this course because it was a good balance between the lectures and assignments. Doing the assignments not only helped me increase my confidence but also helped me expand my thinking.
par RR2 déc. 2020
Fantastic course. I really enjoyed the interviews with industry experts. They were extremely insightful. The exercises and assignments were super useful and the templates made it easy to get started.
par BJ2 nov. 2020
Incredibly great course with a lot of learnings and examples. I highly recommend it to everyone! I can't wait to start Product Management II tomorrow :) Great job Nancy on the topics and examples
par RP16 juil. 2021
Great course giving overview of what Product Manager does. Interviews with industry experts was insightful. Templates provided was helpful to kick start and assignments looks more realistic
À propos du Spécialisation Real-World Product Management
Created and offered by ADVANCING WOMEN IN TECH (AWIT). Sponsored by AMAZON WEB SERVICES (AWS).
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