Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world PM lessons from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Mint Mobile, Juicero, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
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Spécialisation Real-World Product ManagementAdvancing Women in ProductÀ propos de ce cours
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Ce que vous allez apprendre
Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.
Compétences que vous acquerrez
Go-to-market StrategyProduct/Market FitTech LeadershipB2B SalesProduct Management
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 1 sur 4 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Approx. 15 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Chinois (simplifié), Italien, Vietnamien, Coréen, Allemand, Russe, Turc, Anglais, Espagnol
Offert par
Advancing Women in Product
AWIP, a 501(c)(3) nonprofit, was founded in 2017 to address the diversity gaps in tech industry leadership. It has years of experience hosting skills-based workshops and mentoring events, first around Silicon Valley, and later through its chapters in San Francisco, Seattle, Boston, New York, London, Paris, Berlin, Chennai, and online, with 16,000+ members at the time it first premiered on Coursera in 2020. Thanks to the sponsorship of Amazon Web Services and Coursera, AWIP proudly makes accessible to all Coursera learners its collective knowledge about how to succeed in the most sought-after roles in today's most dynamic industry.
Programme du cours : ce que vous apprendrez dans ce cours
2 heures pour terminer
Insist on the Highest Standards
Leaders have relentlessly high standards — many people may think these standards are unreasonably high. AWIP and AWS are two such organizations that insist on the highest standards. Join us on this Coursera Specialization as we raise the bar of PM education!
2 heures pour terminer
7 vidéos (Total 47 min), 2 lectures, 1 quiz
7 vidéos
Let's Get Started!4 min
Why PMs are Mini-CEOs9 min
PM Titles and Salaries4 min
PM Career Ladders7 min
Wayne Duso 1 The Amazon PM Difference7 min
Wayne Duso 2 How Amazon Selects Its PMs7 min
Wayne Duso 3 Senior Roles for PMs5 min
2 lectures
Optional: More About Nancy and AWIP10 min
Required: Elad Gil on What PMs Do and Which Ones Do Well30 min
1 exercice pour s'entraîner
You, this Specialization, and the PM Industry30 min
4 heures pour terminer
Customer Obsession
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. But the term "customer" is overused: customer service, customer segmentation, customer journeys, customer personas, customer empathy, customer satisfaction, the customer is always right. Learn how to systematically delight your customers with AWIP and AWS!
4 heures pour terminer
9 vidéos (Total 45 min)
9 vidéos
PM a Bank's Credit Card Product3 min
Parting Thought1 min
Making Sense of Product Sense3 min
The Customer Acquisition Journey: AIDA5 min
The Post-Acquisition Journey8 min
Parting Thought31s
When Buyer ≠ User3 min
Making B2B Sales9 min
3 exercices pour s'entraîner
PM a Bank Pursuing High-Income Clientele30 min
PM an International Hotel Brand30 min
Buyers, Users, B2B30 min
4 heures pour terminer
Ownership
Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. Two tools AWIP and AWS recommend to help PMs like you think long term are the PRD (product requirements document) and the PRFAQ (press release/frequently asked questions). This week, you'll draft and critique both!
4 heures pour terminer
8 vidéos (Total 38 min), 1 lecture, 4 quiz
8 vidéos
Intro to PRDs Part 17 min
Intro to PRDs Part 28 min
PRD Number 22 min
Parting Thought1 min
Intro to PRs8 min
Wrapping Up PRs5 min
Intro to FAQs3 min
Parting Thought41s
1 lecture
Optional: Original Amazon Detective PR/FAQ30 min
2 exercices pour s'entraîner
Bar Raise Product Hunt's PRD30 min
Bar Raise eMoov.co.uk's Press Release30 min
5 heures pour terminer
Think Big
Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers. Join AWIP and AWS to learn how to communicate your own bold direction, whether to customers, investors, or the world!
5 heures pour terminer
14 vidéos (Total 83 min), 1 lecture, 5 quiz
14 vidéos
Refine Your Go-To-Market Strategy7 min
Meet TAM, SAM, and SOM9 min
Practice Sizing a Market49s
Compete with Competitive Intelligence3 min
BLUE vs. Samson Microphones8 min
Competitive Moats3 min
Arum Kang 1 Coffee Meets Bagel on Shark Tank8 min
Arum Kang 2 Turning Down $30M from Mark Cuban6 min
Arum Kang 3 Advice for New + Current PMs8 min
Amir Movafaghi 1 Intro6 min
Amir Movafaghi 2 Twitter, Mixpanel Competitive Advantage7 min
Amir Movafaghi 3 Desirable Traits of PMs3 min
Reflect & Review1 min
1 lecture
Review Your Experience for Nancy & AWIP5 min
3 exercices pour s'entraîner
Assess Dropbox's MVP30 min
Size Eventbrite's Market30 min
Competitive Analysis Basics30 min
Avis
Meilleurs avis pour THE BUSINESS OF PRODUCT MANAGEMENT I
par RR2 déc. 2020
Fantastic course. I really enjoyed the interviews with industry experts. They were extremely insightful. The exercises and assignments were super useful and the templates made it easy to get started.
par KL22 oct. 2020
This is the best PM course I've ever seen. Succinct, essential and covered in a systematic way. I'm a PM myself and I would say all content here are very pragmatic.
par BK19 sept. 2020
Nancy, you amazed me with your very clear explanation of PM and very well structured course. Looking forward to learn more from you.
par NP7 nov. 2020
Great structure, resources and easy-to-follow and manage in your own time. The transcript, notes and video are well made
À propos du Spécialisation Real-World Product Management
Created and offered by ADVANCING WOMEN IN PRODUCT (AWIP). Sponsored by AMAZON WEB SERVICES (AWS).
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