À propos de ce cours : New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.
Créé par : Université de Rochester
Enseigné par : Mark Wilson, Lecturer in Entrepreneurship
Simon Business School
| Engagement | 1-3 hours/week |
| Langue | English |
| Comment réussir | Réussissez tous les devoirs notés pour terminer le cours. |
| Notes des utilisateurs |
Programme de cours
SEMAINE 1
Week 1 - Case for Action
Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed
12 vidéos, 1 lecture
- Vidéo: Intro to the Course
- Vidéo: Welcome to the Revolution
- Reading: The TEAM Program
- Vidéo: Interview with Rob Clark, Senior Vice President for Research and Dean of Engineering & Applied Sciences
- Vidéo: Interview with Duncan Moore, Vice Provost for Entrepreneurship
- Vidéo: Innovation Creed Books
- Vidéo: Dimensions around Innovation: Setting, Scope, Change
- Vidéo: Dimensions around Innovation: Technology
- Vidéo: Dimensions around Innovation: Integration
- Vidéo: Dimensions around Innovation: Reach
- Vidéo: Personal Drivers: Your Innovation Creed
- Vidéo: Team Creed
- Vidéo: Instructions for Week #1 Assignment
Noté: Exam for Week 1
Noté: Innovation Creed Assignment
SEMAINE 2
Week 2 - Why so hard?
Top reasons why commercializing technology is so difficult
6 vidéos
- Vidéo: Top Challenges That Stunt Commercialization: #1 -‐#2
- Vidéo: Top Challenges That Stunt Commercialization: #3 -‐ #7
- Vidéo: Top Challenges That Stunt Commercialization: #8 -‐ #16
- Vidéo: Questions That Uncover These Challenges
- Vidéo: Interview with Andrew Ainslie, Dean of the Simon Graduate School of Business
- Vidéo: Interview with Bill Anderson, Vice President of Business Development at Excelsior Medical
Noté: Exam for Week 2
SEMAINE 3
Week 3 - Customizing Your Filter
Turning those challenges into an Idea Filter
10 vidéos
- Vidéo: Intro to Week #3
- Vidéo: Perfect Answers to the World’s Perfect Idea
- Vidéo: Customizing YOUR Idea Filter: Add a Factor, Tweak the Wording, Assign Weights
- Vidéo: Customizing YOUR Idea Filter: Calibrate the Rating Scale, Determine Hurdles
- Vidéo: Test the Filter
- Vidéo: Idea Filter Books
- Vidéo: Medical Devices
- Vidéo: Week 3 Assignment Part 1
- Vidéo: Idea Filter for Radical Invention
- Vidéo: Week 3 Assignment Part 2
Noté: Idea Filter Assignment
SEMAINE 4
Week 4 - Discussing Filters from Different Creeds hard?
Customizing Your Idea Filter: the best ideas for your particular Creed and
Examples of various Filters for differing dimensions of Creed
12 vidéos
- Vidéo: Intro to Week #4
- Vidéo: Life-Style Vs Investable/Scalable Innovation
- Vidéo: Social Entrepreneurship
- Vidéo: Radical vs Incremental Innovation
- Vidéo: Using the Filter: Green Crayon Filtering
- Vidéo: Hypothetical Idea Being Scored
- Vidéo: Using the Filter to Rate a Collection of Ideas
- Vidéo: David Chauncey: Introduction & Filter Set Up
- Vidéo: David Chauncey: Corporate Business Development
- Vidéo: David Chauncey: Rendering the Possibilities
- Vidéo: David Chauncey: Sales Calls and the Back of an Envelope
- Vidéo: Closing Message
Noté: Exam for Week 4
FAQ
Comment cela fonctionne
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Créateurs
Université de Rochester
The University of Rochester is one of the nation's leading private universities. Located in Rochester, N.Y., the University provides exceptional opportunities for interdisciplinary study and close collaboration with faculty through its unique cluster-based curriculum. Its College, School of Arts and Sciences, and Hajim School of Engineering and Applied Sciences are complemented by its Eastman School of Music, Simon School of Business, Warner School of Education, Laboratory for Laser Energetics, School of Medicine and Dentistry, School of Nursing, Eastman Institute for Oral Health, and the Memorial Art Gallery.
Notation et examens
It's a great course - i very much enjoyed all the contents. The Theory and Exercises are all good - the course questions for the quizes/exams are sometimes too hard. It could be a little more ' considerate ' regarding company politics, culture or circumstances - and not too rigid. Overall, great learning experience.
Excellent, easy to put it into practice, thank you!
I guess, the this course need to be enpowered by practical case
Coursera propose un accès universel à la meilleure formation au monde,
en partenariat avec des universités et des organisations du plus haut niveau, pour proposer des cours en ligne.
© 2018 Coursera Inc. Tous droits réservés.
AF
Proved to be very useful for me personally. Would be great to see part 2 now!