À propos de ce cours
4.1
21 ratings
7 reviews
New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success....
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Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Clock

Recommandé : 1-3 hours/week

Approx. 12 heures pour terminer
Comment Dots

English

Sous-titres : English
Globe

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Clock

Recommandé : 1-3 hours/week

Approx. 12 heures pour terminer
Comment Dots

English

Sous-titres : English

Programme du cours : ce que vous apprendrez dans ce cours

1

Section
Clock
3 heures pour terminer

Week 1 - Case for Action

Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed...
Reading
12 vidéos (Total 96 min), 1 lecture, 2 quiz
Video12 vidéos
Welcome to the Revolution 16 min
Interview with Rob Clark, Senior Vice President for Research and Dean of Engineering & Applied Sciences 8 min
Interview with Duncan Moore, Vice Provost for Entrepreneurship 10 min
Innovation Creed Books 5 min
Dimensions around Innovation: Setting, Scope, Change 10 min
Dimensions around Innovation: Technology 6 min
Dimensions around Innovation: Integration5 min
Dimensions around Innovation: Reach 3 min
Personal Drivers: Your Innovation Creed9 min
Team Creed 4 min
Instructions for Week #1 Assignment4 min
Reading1 lecture
The TEAM Program10 min
Quiz2 exercices pour s'entraîner
Exam for Week 140 min
Innovation Creed Assignment12 min

2

Section
Clock
2 heures pour terminer

Week 2 - Why so hard?

Top reasons why commercializing technology is so difficult...
Reading
6 vidéos (Total 58 min), 1 quiz
Video6 vidéos
Top Challenges That Stunt Commercialization: #3 -­‐ #7 7 min
Top Challenges That Stunt Commercialization: #8 -­‐ #16 10 min
Questions That Uncover These Challenges 8 min
Interview with Andrew Ainslie, Dean of the Simon Graduate School of Business 9 min
Interview with Bill Anderson, Vice President of Business Development at Excelsior Medical 13 min
Quiz1 exercice pour s'entraîner
Exam for Week 240 min

3

Section
Clock
1 heure pour terminer

Week 3 - Customizing Your Filter

Turning those challenges into an Idea Filter...
Reading
10 vidéos (Total 66 min), 1 quiz
Video10 vidéos
Perfect Answers to the World’s Perfect Idea 9 min
Customizing YOUR Idea Filter: Add a Factor, Tweak the Wording, Assign Weights 6 min
Customizing YOUR Idea Filter: Calibrate the Rating Scale, Determine Hurdles 7 min
Test the Filter 5 min
Idea Filter Books 5 min
Medical Devices10 min
Week 3 Assignment Part 19 min
Idea Filter for Radical Invention 5 min
Week 3 Assignment Part 2 3 min
Quiz1 exercice pour s'entraîner
Idea Filter Assignment12 min

4

Section
Clock
2 heures pour terminer

Week 4 - Discussing Filters from Different Creeds hard?

Customizing Your Idea Filter: the best ideas for your particular Creed and Examples of various Filters for differing dimensions of Creed...
Reading
12 vidéos (Total 92 min), 1 quiz
Video12 vidéos
Life-Style Vs Investable/Scalable Innovation 6 min
Social Entrepreneurship7 min
Radical vs Incremental Innovation 15 min
Using the Filter: Green Crayon Filtering 7 min
Hypothetical Idea Being Scored 10 min
Using the Filter to Rate a Collection of Ideas 11 min
David Chauncey: Introduction & Filter Set Up11 min
David Chauncey: Corporate Business Development 4 min
David Chauncey: Rendering the Possibilities 5 min
David Chauncey: Sales Calls and the Back of an Envelope6 min
Closing Message min
Quiz1 exercice pour s'entraîner
Exam for Week 440 min
4.1
Briefcase

83%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours

Meilleurs avis

par MSJan 15th 2017

It is a great course to take for anyone who is active in field of technology commercialization.

par AFOct 30th 2017

Proved to be very useful for me personally. Would be great to see part 2 now!

Enseignant

Mark Wilson

Lecturer in Entrepreneurship
Simon Business School

À propos de University of Rochester

The University of Rochester is one of the nation's leading private universities. Located in Rochester, N.Y., the University provides exceptional opportunities for interdisciplinary study and close collaboration with faculty through its unique cluster-based curriculum. Its College, School of Arts and Sciences, and Hajim School of Engineering and Applied Sciences are complemented by its Eastman School of Music, Simon School of Business, Warner School of Education, Laboratory for Laser Energetics, School of Medicine and Dentistry, School of Nursing, Eastman Institute for Oral Health, and the Memorial Art Gallery....

Foire Aux Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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