Technology Commercialization, Part 1: Setting up your Idea Filtering System
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Technology Commercialization, Part 1: Setting up your Idea Filtering System
University of Rochester
À propos de ce cours
4.1
21 ratings
New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.
Programme du cours : ce que vous apprendrez dans ce cours
1
Section
Week 1 - Case for Action
Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed
12 vidéos (Total 96 min), 1 lecture, 2 quiz
12 vidéos
Intro to the Course 10 min
Welcome to the Revolution 16 min
Interview with Rob Clark, Senior Vice President for Research and Dean of Engineering & Applied Sciences 8 min
Interview with Duncan Moore, Vice Provost for Entrepreneurship 10 min
Innovation Creed Books 5 min
Dimensions around Innovation: Setting, Scope, Change 10 min
Dimensions around Innovation: Technology 6 min
Dimensions around Innovation: Integration5 min
Dimensions around Innovation: Reach 3 min
Personal Drivers: Your Innovation Creed9 min
Team Creed 4 min
Instructions for Week #1 Assignment4 min
1 lecture
The TEAM Program10 min
2 exercices pour s'entraîner
Exam for Week 140 min
Innovation Creed Assignment12 min
2
Section
Week 2 - Why so hard?
Top reasons why commercializing technology is so difficult
6 vidéos (Total 58 min), 1 quiz
6 vidéos
Top Challenges That Stunt Commercialization: #3 -‐ #7 7 min
Top Challenges That Stunt Commercialization: #8 -‐ #16 10 min
Questions That Uncover These Challenges 8 min
Interview with Andrew Ainslie, Dean of the Simon Graduate School of Business 9 min
Interview with Bill Anderson, Vice President of Business Development at Excelsior Medical 13 min
1 exercice pour s'entraîner
Exam for Week 240 min
3
Section
Week 3 - Customizing Your Filter
Turning those challenges into an Idea Filter
10 vidéos (Total 66 min), 1 quiz
10 vidéos
Intro to Week #32 min
Perfect Answers to the World’s Perfect Idea 9 min
Customizing YOUR Idea Filter: Add a Factor, Tweak the Wording, Assign Weights 6 min
Customizing YOUR Idea Filter: Calibrate the Rating Scale, Determine Hurdles 7 min
Test the Filter 5 min
Idea Filter Books 5 min
Medical Devices10 min
Week 3 Assignment Part 19 min
Idea Filter for Radical Invention 5 min
Week 3 Assignment Part 2 3 min
1 exercice pour s'entraîner
Idea Filter Assignment12 min
4
Section
Week 4 - Discussing Filters from Different Creeds hard?
Customizing Your Idea Filter: the best ideas for your particular Creed and
Examples of various Filters for differing dimensions of Creed
12 vidéos (Total 92 min), 1 quiz
12 vidéos
Intro to Week #4 5 min
Life-Style Vs Investable/Scalable Innovation 6 min
Social Entrepreneurship7 min
Radical vs Incremental Innovation 15 min
Using the Filter: Green Crayon Filtering 7 min
Hypothetical Idea Being Scored 10 min
Using the Filter to Rate a Collection of Ideas 11 min
David Chauncey: Introduction & Filter Set Up11 min
David Chauncey: Corporate Business Development 4 min
David Chauncey: Rendering the Possibilities 5 min
David Chauncey: Sales Calls and the Back of an Envelope6 min
Closing Message min
1 exercice pour s'entraîner
Exam for Week 440 min
4.1
83%
Meilleurs avis
par MS•Jan 15th 2017
It is a great course to take for anyone who is active in field of technology commercialization.
par AF•Oct 30th 2017
Proved to be very useful for me personally. Would be great to see part 2 now!
Enseignant
Mark Wilson
Lecturer in EntrepreneurshipSimon Business School
À propos de University of Rochester
The University of Rochester is one of the nation's leading private universities. Located in Rochester, N.Y., the University provides exceptional opportunities for interdisciplinary study and close collaboration with faculty through its unique cluster-based curriculum. Its College, School of Arts and Sciences, and Hajim School of Engineering and Applied Sciences are complemented by its Eastman School of Music, Simon School of Business, Warner School of Education, Laboratory for Laser Energetics, School of Medicine and Dentistry, School of Nursing, Eastman Institute for Oral Health, and the Memorial Art Gallery.
Foire Aux Questions
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
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