À propos de ce cours
6,769 consultations récentes

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Niveau débutant

Approx. 15 heures pour terminer

Recommandé : 2-3 hours/week...

Anglais

Sous-titres : Anglais

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Niveau débutant

Approx. 15 heures pour terminer

Recommandé : 2-3 hours/week...

Anglais

Sous-titres : Anglais

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
4 heures pour terminer

Course Overview & Week 1: Business & the Environment

Welcome! Before starting today's video lectures, please have a look at the course syllabus below. In this first session, we'll explore six fundamental differences between how, in my view, CEOs and board members think about the impact of business on the environment and how environmental activists, lobbyists, journalists, and legislators think about the same ideas. The session also deals with the evolution of environmental concern over the last 60 years and how business has responded. Objectives: To understand the different mindset that business has with respect to other parts of civil society and develop an appreciation for the relatively rapid evolution that has occurred in the relationship between business and the environment in the last 60 years.

...
7 vidéos (Total 54 min), 5 lectures, 1 quiz
7 vidéos
1. Course Introduction7 min
2. Governance & Sustainability8 min
3. Six Differences9 min
4. The Last 60 Years11 min
5. How Business Has Responded10 min
6. Session Summary: It's Not About Right and Wrong!4 min
5 lectures
About This Course2 min
Course Syllabus5 min
Required Reading Week 1: "A Strategic Approach to Sustainability"30 min
Recommended Reading: Strategy & Sustainability (Optional)2 h
Quiz 1 Solutions10 min
1 exercice pour s'entraîner
Week 112 min
Semaine
2
2 heures pour terminer

Week 2 - Strategic Issues

This session calls out the strategic issues in which environmental sustainability plays a key role, such as securing a license to operate, dealing with competition, and shaping consumer and societal perception. Learning Objectives: To dig into the different ways in which the issue of environmental sustainability becomes a subject for business strategy.

...
6 vidéos (Total 43 min), 2 lectures, 1 quiz
6 vidéos
2. Catastrophic Risks5 min
3. License to Operate8 min
4. Consumer Response10 min
5. Technological Innovation7 min
6. Globalization7 min
2 lectures
Ted Talk: Elon Musk and the mind behind Tesla20 min
Quiz 2 Solutions10 min
1 exercice pour s'entraîner
Week 214 min
Semaine
3
2 heures pour terminer

Week 3 - Strategic Options

This session first introduces the idea of environmental sensibility which will be different for companies in different business sectors and in different parts of the world. It then develops six strategic approaches that businesses might follow according to the degree to which they choose to comply with or go beyond legislation. Learning Objectives: To understand the idea of environmental sensibility and to explore different levels of response. In addition, learners will be able to determine the right approach for specific firms in a specific sector and place.

...
6 vidéos (Total 47 min), 3 lectures, 1 quiz
6 vidéos
2. Take the Low Road & Break the Law7 min
3. Wait and See6 min
4. Show and Tell8 min
5. Pay for Principle9 min
6. Think Ahead7 min
3 lectures
Learning Objectives2 min
Ted Talk, "Ray Anderson: The business logic of sustainability"15 min
Quiz 3 Solutions10 min
1 exercice pour s'entraîner
Week 312 min
Semaine
4
2 heures pour terminer

Week 4 - Environmental Interest Groups

Part of the issue in choosing a strategy to deal with environmental issues is to fully understand the broad spectrum of environmental interest groups. This session explores how the movement took off, distinguishing between four types of groups and examining how business might consider interacting with them (and vice versa). Learning Objectives: To explore the nature of four different types of environmental interest groups such that their motivations and behaviors can be better understood.

...
6 vidéos (Total 51 min), 2 lectures, 1 quiz
6 vidéos
2. Conservationists7 min
3. Activists12 min
4. Localists8 min
5. Advocates5 min
6. Non-Market Strategy4 min
2 lectures
Ted Talk, "Global priorities bigger than climate change"16 min
Quiz 4 Solutions10 min
1 exercice pour s'entraîner
Week 410 min
Semaine
5
2 heures pour terminer

Week 5 - Differences Across Industries and Around the World

This session explores differences across business sectors including automotive, oil & gas, fast-moving consumer goods, mining, and IT/consumer electronics. We will also contrast the situation in the United States with Europe, China, India, and Africa. Learning Objectives: To underline the importance of adapting a specific firm’s strategy to its sector, its geographic scope and even the nature of its ownership and governance structure prior to developing a specific strategic response.

...
6 vidéos (Total 54 min), 2 lectures, 1 quiz
6 vidéos
2. Automotive and Oil & Gas9 min
3. Consumer Goods & Consumer Electronics9 min
4. The United States & Europe6 min
5. China & India9 min
6. Africa8 min
2 lectures
Ted Talk, "Ngozi Okonjo-Iweala: How Africa can keep rising"15 min
Quiz 5 Solution10 min
1 exercice pour s'entraîner
Week 510 min
Semaine
6
4 heures pour terminer

Week 6 - How to develop a sustainability strategy

This session presents an integrated framework for working through the issues introduced in the other sessions in order to develop a strategy. This involves understanding the firm’s past and present, looking ahead with a 10–20-year time horizon; quantifying, to the degree possible, the cost and benefits of different options; and making sure that the entire organization – from the board of directors down to line management – understands the direction chosen. Learning Objectives: To go through the critical steps required to build a robust strategy for dealing with environmental sustainability in a specific company or institution.

...
6 vidéos (Total 39 min), 2 lectures, 2 quiz
6 vidéos
2. Do the Math!7 min
3. The Past, the Present and the Future5 min
4. The Role of the Board7 min
5. Crafting the Plan5 min
6. Summary6 min
2 lectures
Required Reading, "Using Scenarios to Plan for Tomorrow"30 min
Quiz 6 Solutions10 min
1 exercice pour s'entraîner
Week 610 min
4.5
37 avisChevron Right

50%

a commencé une nouvelle carrière après avoir terminé ces cours

33%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours

Principaux examens pour Strategy and Sustainability

par SPFeb 2nd 2018

Really well put together course material. Mike Rosenberg is a great expert to listen to and his course is very easy to follow, and very comprehensive. I thoroughly enjoyed it!

par VAOct 10th 2017

This course has showed the basic framework of strategy and sustainability very well. The peer assignment also very interesting. Overall, I really enjoyed the course.

Enseignant

Avatar

Mike Rosenberg

Assistant Professor
Strategic Management

À propos de IESE Business School

For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve....

Foire Aux Questions

  • Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.

  • Lorsque vous achetez un Certificat, vous bénéficiez d'un accès à tout le contenu du cours, y compris les devoirs notés. Lorsque vous avez terminé et réussi le cours, votre Certificat électronique est ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.