À propos de ce cours
4.4
161 notes
37 avis
Spécialisation
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Heures pour terminer

Approx. 17 heures pour terminer

Recommandé : 6 weeks of study, 3-5 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais, Vietnamien, Roumain, Chinois (simplifié)
Spécialisation
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Heures pour terminer

Approx. 17 heures pour terminer

Recommandé : 6 weeks of study, 3-5 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais, Vietnamien, Roumain, Chinois (simplifié)

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
Heures pour terminer
2 heures pour terminer

Getting Started

To achieve a competitive edge on the job market, one needs to stand out by creating, managing, and communicating a strong career brand. The introductory module takes you through all stages of career brand building providing a bird's-eye view of the specialization. By completing Week 1, you'll be able to identify critical factors for career success in today's economy and recognize that building a strong career brand requires a combination of superior marketable skills and a powerful personal image. You will begin developing a personalized self-management information system and set up your Career Development Lab.Your instructors for this week are Amy Giaculli and Val Chukhlomin....
Reading
6 videos (Total 26 min), 7 lectures, 1 quiz
Video6 vidéos
A skill to get skilled8 min
Why career branding?4 min
Career Development Lab: An Introduction3 min
How to setup your self-management information system2 min
How should I use the CDL templates?2 min
Reading7 lectures
21st Century Careers10 min
Optional Bonus Interview: Career Selfie: A KMVT15's Grace Trafton interview with Dr. Tracey Wilen10 min
Career Development Lab: The Weekly Schedule10 min
How this course works10 min
Optional reading10 min
Course developers and contributors10 min
Reuse of course video content10 min
Quiz1 exercice pour s'entraîner
Week 1 Practice quiz8 min
Semaine
2
Heures pour terminer
2 heures pour terminer

Understanding careers and career skills

Managing and branding your career to align with a dynamic employment landscape, and with your personal interests, values, and goals requires ongoing skill development.  In Week 2, you will learn how to develop a skill-based view of yourself, with particular attention to transferable skills. Using a competency framework, you will examine your knowledge, skills, abilities, and attitudes as they relate to your career self-management. You instructor for this week is Michele Forte. CDL Workout facilitators are Amy Giaculli and Val Chukhlomin....
Reading
10 videos (Total 62 min), 3 quiz
Video10 vidéos
Boundaryless versus traditional careers4 min
VUCA work environments4 min
Knowledge, skills, abilities, competencies, and credentials4 min
Employability, soft and hard skills, self-management5 min
Career fitness gear and competency gaps7 min
O*Net: Exercise4 min
Employability: An Interview with Tom Lindsley22 min
What have we learned in Week 2?1 min
Week 2 CDL Workouts (pdf attached)4 min
Quiz3 exercices pour s'entraîner
Week 2 Practice quiz 16 min
Week 2 Practice quiz 26 min
What have we learned in Week 2?16 min
Semaine
3
Heures pour terminer
4 heures pour terminer

Crafting career self-strategy

By completing Week 3, you will be able to apply the tools of career self-management such as mapping your skill base in the Volatile Uncertain Complex Ambiguous (VUCA) environment. You will be able to implement self-discovery skills and better define your career goals and Future work self! You instructor for this week is Kymn Rutigliano, CDL Workouts facilitators are Amy Giaculli and Val Chukhlomin. ...
Reading
9 videos (Total 37 min), 3 lectures, 4 quiz
Video9 vidéos
The power of self discovery: Your personality (pdf attached)3 min
The power of self discovery: Your core values (pdf attached)5 min
Personal mission statement: Exercise (pdf attached)5 min
The power of self management6 min
The power of your career goals and future work self5 min
Core values and personal mission: An interview with Jason Collins4 min
What have we learned in Week 3? min
Week 3 CDL Workouts (pdf attached)4 min
Reading3 lectures
The future of work and skills by Dr. Tracey Wilen10 min
You are always changing: Your future self by Dr. Dan Gilbert10 min
Powerful tools of self-discovery and self-management10 min
Quiz3 exercices pour s'entraîner
Week 3 Practice quiz 110 min
Week 3 Practice quiz 214 min
What have we learned in Week 3?14 min
Semaine
4
Heures pour terminer
2 heures pour terminer

How to be competitive on the job market

In Week 4, you will analyze the competitive job market environment and job descriptions. You will also assess your mastery of critical tasks and your competency performance level. In addition, we will introduce SWOT and the Dashboard, which are two metrics that you can apply to gain a competitive advantage for your next job. You instructor for this week is John Beckem. CDL Workout facilitators are Amy Giaculli and Val Chukhlomin....
Reading
10 videos (Total 52 min), 3 quiz
Video10 vidéos
Your competitive job market environment3 min
Job analysis3 min
Mastery6 min
Competitve advantage: SWOT5 min
Competitive advantage: Dashboard4 min
Skills and competencies: Exercise (pdf attached)2 min
Entering the job market: An interview with Richard Sellers19 min
What have we learned in Week 4? min
Week 4 CDL Workouts (pdf attached)5 min
Quiz3 exercices pour s'entraîner
Week 4 Practice quiz 118 min
Week 4 Practice quiz 212 min
What have we learned in Week 4?12 min
4.4
37 avisChevron Right

Meilleurs avis

par NIAug 12th 2016

Great course with very useful enlightening on career brand management and very useful tools and links to know yourself more, to better prepare for career development.

par MKOct 5th 2017

If your looking to revitalize or advance your career, this course will help you become a self- directed learner and seek out opportunities to enhance your portfolio.

Enseignants

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Dr. Valeri Chukhlomin

Professor
SUNY Empire State College
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Dr. Michele Forte

Assistant Professor, SUNY Empire State College
Community and Human Services
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Dr. Kymn Harvin Rutigliano

Assistant Professor
SUNY Empire State College
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Dr. John M. Beckem II

Assistant Professor of Finance and Management Studies
State University of New York, Empire State College
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Dr. Tonka Jokelova

Coordinator of Curriculum and Instructional Design
SUNY Empire State College
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Amy Giaculli

Assessment Specialist
SUNY Empire State College

À propos de The State University of New York

The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe....

À propos de la Spécialisation Career Brand Management

In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles....
Career Brand Management

Foire Aux Questions

  • Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.

  • Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

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