À propos de ce cours

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Niveau débutant
Approx. 20 heures pour terminer
Anglais

Compétences que vous acquerrez

Venture CapitalFinanceCustomerEntrepreneurship

Résultats de carrière des étudiants

80%

ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Approx. 20 heures pour terminer
Anglais

Offert par

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Université de Londres

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London Business School

Programme du cours : ce que vous apprendrez dans ce cours

Évaluation du contenuThumbs Up98%(13,028 notes)Info
Semaine
1

Semaine 1

1 heure pour terminer

Introduction: Why this course?

1 heure pour terminer
1 vidéo (Total 5 min), 5 lectures
1 vidéo
5 lectures
0.2 Glossary10 min
0.3 Course outcomes10 min
0.4 Assignment before starting Module 110 min
Get-to-know-each-other10 min
0.6 Getting to know you survey responses10 min
4 heures pour terminer

Module 1: Why taking venture capital is a bad idea

4 heures pour terminer
13 vidéos (Total 109 min), 1 lecture, 1 quiz
13 vidéos
1.2 Introduction to Module 1, Part 2: John Mullins4 min
1.3 A customer-funded success story - Thomas Knobel9 min
1.4 A Silicon Valley perspective - Interview with Sramana Mitra, Part 1. Sramana Mitra on bootstrapping; on why many great companies are not VC backable; on how to go to VCs as kings, not as beggars; and more.8 min
1.5 A Silicon Valley perspective - Interview with Sramana Mitra, Part 28 min
1.6 A Silicon Valley perspective - Interview with Sramana Mitra, Part 39 min
1.7 A growth guru's perspective - Interview with Verne Harnish, Part 1. Verne Harnish on managing cash; on scaling up; on creating rhythm in your business; and more.9 min
1.8 A growth guru's perspective - Interview with Verne Harnish, Part 29 min
1.9 A venture capitalist's perspective - Interview with Bruce Golden, Part 1. Bruce Golden on why capital efficiency matters; on controlling your destiny; on unicorns; and more.10 min
1.10 A venture capitalist's perspective - Interview with Bruce Golden, Part 28 min
1.11 A venture capitalist's perspective - Interview with Bruce Golden, Part 39 min
1.12 A venture capitalist's perspective - Interview with Bruce Golden, Part 45 min
1.13 Module 1: Wrap-up, lessons learned, and a look ahead: John Mullins7 min
1 lecture
1.14 Optional reading10 min
Semaine
2

Semaine 2

3 heures pour terminer

Module 2: Matchmaker models

3 heures pour terminer
9 vidéos (Total 77 min), 1 lecture, 1 quiz
9 vidéos
2.2 A matchmaker success story - Budgetplaces.com6 min
2.3 A matchmaker failure story - ProFounder.6 min
2.4 The 'Inside Story' - interview with Amelia Armstrong. A DogVacay dogsitter provides an inside view of life as a supplier to a matchmaker business.10 min
2.5 Matchmaking: An entrepreneur's perspective - Interview with Nitzan Yudan, Part 1. Nitzan Yudan on pivoting; on the value of customer-funded traction; on building relationships with investors with lines, not dots; and more.9 min
2.6 Matchmaking: An entrepreneur's perspective - Interview with Nitzan Yudan, Part 28 min
2.7 Lessons for matchmakers - Interview with Ivan Nikkhoo, Part 1. Ivan Nikkhoo on the Uber phenomenon; on striking the right balance and timing between supply and demand; on choosing VCs; on building a matchmaker model in emerging markets; and more.9 min
2.8 Lessons for matchmakers - Interview with Ivan Nikkhoo.8 min
2.9 Module 2: Wrap-up, lessons learned, and a look ahead: John Mullins.9 min
1 lecture
2.10 Optional reading10 min
Semaine
3

Semaine 3

3 heures pour terminer

Module 3: Pay-in-advance models

3 heures pour terminer
9 vidéos (Total 75 min), 1 lecture, 1 quiz
9 vidéos
3.2 A pay-in-advance success story - Funovation.6 min
3.3 The 'Inside Story': From garage to global leader - Interview with Erick Mueller.9 min
3.4 Eric Mueller on entrepreneurial teams; on why pay-in-advance works even for fledgling companies; on how to choose your first customers; and more.7 min
3.5 A pay-in-advance failure story - The Loot.10 min
3.6 When customer funding is all there is - Interview with Jon Smith. Jon Smith on addressing a real social problem - kids' literacy; on starting with no money; and on raising a first angel round. Part 17 min
3.7 Celebrating kids' writing - Jon Smith Part 28 min
3.8 Entrepreneurship in Latin America - Interview with Carlos Varela. Carlos Varela on the entrepreneurial landscape in Latin America; on government handouts for entrepreneurs; and more.10 min
3.9 Module 3: Wrap-up, lessons learned, and a look ahead: John Mullins.8 min
1 lecture
3.9 Optional reading10 min
Semaine
4

Semaine 4

3 heures pour terminer

Module 4: Subscription models

3 heures pour terminer
11 vidéos (Total 84 min), 1 lecture, 1 quiz
11 vidéos
4.2 Customer-funding winemakers - NakedWines.com8 min
4.3 Building customer-funded SaaS Ventures - Interview with Bill Flagg, Part 1. Bill Flagg on winning your first customer; on identifying and delivering customer value; on earning ROI on new hires; on accelerators; and more.7 min
4.4 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 2.9 min
4.5 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 3.7 min
4.6 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 4.7 min
4.7 A VC's perspective - Interview with Hussein Kanji, Part 1. Hussein Kanji on the hard part about SaaS models; on early metrics that matter; on proving scalability; on the trade-off between organic growth and scale; and more.9 min
4.8 A VC's perspective - Interview with Hussein Kanji, Part 2.8 min
4.9 A VC's perspective - Interview with Hussein Kanji, Part 3.4 min
4.10 How not to do it: Lessons from failure.4 min
4.11 Module 4: Wrap-up, lessons learned, and a look ahead: John Mullins.8 min
1 lecture
4.12 Optional reading10 min

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