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Avis et commentaires pour d'étudiants pour Content, Advertising & Social IMC par Université Northwestern

4.7
étoiles
927 évaluations
137 avis

À propos du cours

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

Meilleurs avis

AH
5 févr. 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

RQ
29 sept. 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

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76 - 100 sur 135 Avis pour Content, Advertising & Social IMC

par Samantha S

25 mars 2020

Very helpful, and informative.

par Lucy C

3 sept. 2017

this was an exciting journey

par Neda B

10 janv. 2016

Very useful and informative.

par Elaine T

24 mars 2016

practical and insightful!

par Manish T

8 janv. 2016

A very informative course

par amberli

12 févr. 2020

I love this MOOC

Thanks !

par Mónica V V

5 nov. 2020

Really good one ;)

par Styliani B

8 févr. 2021

Totally worth it.

par Ma. C G Q

23 nov. 2020

Full of learning!

par srikanth n

30 janv. 2017

very good content

par Lisa S

4 sept. 2016

Best course ever!

par Selin I B

16 janv. 2016

Thanks Professor!

par Mounir R

17 oct. 2017

Awesome Number 1

par Kayser F

20 août 2020

Great training!

par Martin V

28 avr. 2017

Very Enjoyable

par HAMADA S R S

30 nov. 2016

Awesome course

par Te'-Lor W E

9 mai 2016

super helpful!

par Marat G

26 févr. 2020

really great!

par Apichart T

19 août 2017

Good Strategy

par Víctor R O L

3 juil. 2017

Great course!

par Diane M

18 sept. 2018

Very helpful

par yinsan

10 sept. 2017

nice course

par Hamdy R M M G

2 mars 2018

great mooc

par Yauri

19 janv. 2016

Excellent.