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Avis et commentaires pour d'étudiants pour Content, Advertising & Social IMC par Université Northwestern

780 évaluations
108 avis

À propos du cours

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

Meilleurs avis


Feb 06, 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!


Sep 30, 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

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51 - 75 sur 107 Avis pour Content, Advertising & Social IMC

par Nicole P

Jun 28, 2016

Very beneficial information in this MOOC!

par Wale S

Nov 13, 2017

Best course on Marketing and Social IMC


Jul 20, 2017

Just so much excellent information.

par Ashapurna D

Jul 30, 2019

A very enlightening experience!

par Manu S

Jun 26, 2018

Amazing course ! I learnt a lot

par violet z

Jun 11, 2016

Excellent source of information

par Luis M

Feb 11, 2016

Great content...congrats Randy!

par Samantha S

Mar 25, 2020

Very helpful, and informative.

par Lucy C

Sep 03, 2017

this was an exciting journey

par Neda B

Jan 10, 2016

Very useful and informative.

par Elaine T

Mar 24, 2016

practical and insightful!

par Manish T

Jan 08, 2016

A very informative course

par amberli

Feb 13, 2020

I love this MOOC

Thanks !

par srikanth n

Jan 30, 2017

very good content

par Lisa S

Sep 05, 2016

Best course ever!

par Selin I B

Jan 16, 2016

Thanks Professor!

par Mounir R

Oct 17, 2017

Awesome Number 1

par Martin V

Apr 28, 2017

Very Enjoyable


Nov 30, 2016

Awesome course

par Te'-Lor W E

May 10, 2016

super helpful!

par Marat G

Feb 26, 2020

really great!

par Apichart T

Aug 19, 2017

Good Strategy

par Víctor R O L

Jul 03, 2017

Great course!

par Diane M

Sep 19, 2018

Very helpful

par yinsan

Sep 10, 2017

nice course