À propos de ce cours
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如果你在营销、销售或是广告部工作,你已经知道有效率的沟通是必要的。当你要用英文并用说服他人的方式来表达你的想法,这可能会是很困难的。在本课程,你和全球的成功专业人士加入学习行列时,你将学到有效地使用英文。当你随着在营销部工作的真实情境的人物,看着他们努力地提升他们的沟通技巧,同时你也会提高你的能力。从你的成功和失败的经验中学习,反省你自己的沟通方式、优点和需改进的方面。上完本课程后,你将能够: ● 透过有效率的电子邮件、报告和有说服力的简报来表达你的想法 ● 学习有关市场调查研究、品牌建立,直接营销和广告费用等字汇和用语 ● 对于你商务英语沟通能力的效率,立即获得全世界的销售和营销专业人士的回馈 ● 成为提升商务英语沟通能力全球商务专业人士社群的一份子 If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to: ● Express your ideas through efficient emails, reports and persuasive presentations ● Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc. ● Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world ● Become part of a global community of business professionals who are developing their English communication skills...
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Intermediate Level

Niveau intermédiaire

Clock

Approx. 20 hours to complete

Recommandé : 6 weeks of study, 2-4 hours/week...
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Chinese (Simplified)

Sous-titres : Chinese (Simplified), English...
Globe

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Intermediate Level

Niveau intermédiaire

Clock

Approx. 20 hours to complete

Recommandé : 6 weeks of study, 2-4 hours/week...
Comment Dots

Chinese (Simplified)

Sous-titres : Chinese (Simplified), English...

Programme du cours : ce que vous apprendrez dans ce cours

Week
1
Clock
7 heures pour terminer

产品 Product

你会从哪里开始营销一个项目或是产品?为什么要透过有效率的脑力激荡会议呢?这周你将会学到在团体中我们所扮演的角色,如何给予你的意见或是尊重地不同意他人的看法,以及激荡出营销用语和技巧,以促进产品推出有成功的表现。在这集的挑战篇中,你将会看到在激荡会议前的准备阶段等案例,如杰克趋前问布姬丽特,还有什么甚至不该做的。 Where do you start marketing with a project or product? Why with an effective brainstorming session of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully and brainstorming phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what not to do’s in this episode of The Challenge....
Reading
6 vidéos (Total 34 min), 7 lectures, 7 quiz
Video6 vidéos
1.4 Effective Brainstorming Techniques7 min
1.7 Giving Opinions in Brainstorming5 min
1.9 Group Dynamics: What Role Will You Play?4 min
1.12 Agreeing/Disagreeing In Meetings4 min
1.16 Week 1 Review9 min
Reading7 lectures
1.1 Weekly Goals and Advice from Instructors10 min
1.3 Vocabulary Preview10 min
Directions for Submitting Audio or Video10 min
1.5 Why Brainstorming Works Best Online10 min
1.10 How Group Dynamics Affect Decisions10 min
1.14 Expressing Opinions-Sentence Stems10 min
1.20 Quizlet Vocabulary Practice: Product10 min
Quiz5 exercices pour s'entraîner
1.6 Checkpoint: Brainstorming12 min
1.8 Checkpoint: Giving Opinions in Brainstorming10 min
1.11 Checkpoint: Group Dynamics10 min
1.13 Checkpoint: Agreeing/Disagreeing In Meetings10 min
1.19 Week 1 Test20 min
Week
2
Clock
5 heures pour terminer

产品的看法 Product Perception

你曾经做过调查吗?你会看到一案例,如生物牙膏营销团队问及路人有关他们对产品的意见。有效的简报和意见调查的是要有清晰和简单易懂的图像来开始。这一周的课程,我们将探讨曲线图,图表和问题来写强而有力的意见调查报告。在有自信地做简报之前,我们将会学习正确地解读这些图表的重要性。 Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence....
Reading
6 vidéos (Total 33 min), 10 lectures, 6 quiz
Video6 vidéos
2.4 Writing Surveys That Get You Actionable Insights4 min
2.7 Visually Communicate Data with Charts5 min
2.11 Chart and Graph Interpretation5 min
2.14 Graph and Chart Presentation7 min
2.17 Week 2 Review8 min
Reading10 lectures
2.1 Weekly Goals and Advice from Instructors10 min
2.3 Vocabulary Preview10 min
2.5 Writing Survey Questions: a Useful Blog Post10 min
2.9 Welcome to the Age of Experience10 min
BONUS: 5 Key Metrics Measuring Brand Loyalty10 min
2.13 Perceptual Edge: Problems and Solutions for Graphs10 min
BONUS - Eight Tips for Writing Effective Survey Questions10 min
BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention10 min
BONUS - Writing Good Survey Questions Tips and Advice10 min
2.20 Quizlet Vocabulary Practice: Product Perception10 min
Quiz5 exercices pour s'entraîner
2.6 Checkpoint: Writing Effective Surveys10 min
2.8 Checkpoint: Visual Communication - Charts8 min
2.12 Checkpoint: Chart and Graph Interpretation6 min
2.15 Checkpoint: Graph and Chart Presentation12 min
2.19 Week 2 Test20 min
Week
3
Clock
5 heures pour terminer

促销 Promotion

好的设计是无形的,但我们要怎么做到这一点呢?这周的课程包含图表设计、洞察力 、简明扼要的措辞,以及如何使得我们的市场营销手法有意义,而且难忘。当你在看挑战篇的短剧时,花点时间注意在焦点小组中,好设计的初期阶段。 Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy the The Challenge sketch....
Reading
6 vidéos (Total 33 min), 8 lectures, 5 quiz
Video6 vidéos
3.4 Perception in Visual Communication4 min
3.6 Visual Communication Strategies6 min
3.8 Concise Language for Social Media Marketing5 min
3.11 Clever and Catchy with Caution5 min
3.18 Week 3 Review10 min
Reading8 lectures
3.1 Weekly Goals and Advice from Instructors10 min
3.3 Vocabulary Preview10 min
3.5 It's All Gooooooooood10 min
3.9 Excellent PowerPoint Examples10 min
3.13 Nuts & Bolts ~ What is a Tagline?10 min
3.15 Creating your Personal Tagline Worksheet10 min
3.16 Creating Your Personal Tagline EXAMPLE Worksheet10 min
3.20 Quizlet Vocabulary Practice: Promotion10 min
Quiz4 exercices pour s'entraîner
3.7 Checkpoint: Visual Communication8 min
3.10 Checkpoint: Concise Language for Social Media Marketing10 min
3.12 Checkpoint: Clever and Catchy with Caution8 min
3.19 Week 3 Test16 min
Week
4
Clock
3 heures pour terminer

说服术 Persuasive Techniques

在这周结束时,你将会对罗伯特.席尔迪尼,以及他的六大说服通用原则很熟悉。如何让你的顾客顺从别人点头说「是」?当杰克和珊蒂讨论这些原则时,这些问题都将会一一回答。 By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles....
Reading
6 vidéos (Total 42 min), 8 lectures, 4 quiz
Video6 vidéos
4.4 Cialdini's Principles of Influence - Part 16 min
4.7 Cialdini's Principles of Influence - Part 26 min
4.11 Power of One Word6 min
4.15 Influential Language8 min
4.18 Week 4 Review12 min
Reading8 lectures
4.1 Weekly Goals and Advice from Instructors10 min
4.3 Vocabulary Preview10 min
4.5 "Why?" It works!10 min
4.9 Metaphor, A Persuasive Heavy Weight10 min
BONUS: Cialdini in His Own Words10 min
BONUS: Social Proof in Action10 min
4.13 How to Get People to Do Stuff: Nouns or Verbs?10 min
4.20 Quizlet Vocabulary Practice: Persuasive Techniques10 min
Quiz4 exercices pour s'entraîner
4.8 Checkpoint: Principles of Influence8 min
4.12 Checkpoint: Power of One Word6 min
4.16 Checkpoint: Influential Language14 min
4.19 Week 4 Test20 min

Enseignants

Andrea Mürau Haraway

International Educator
Arizona State University, Global Launch

Wanda Huber

International Educator
Arizona State University Global Launch

Jenny Young

International Educator
Arizona State University Global Launch

Beatriz Fuentes-Anderson

International Educator
Arizona State University Global Launch

À propos de Arizona State University

Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it. ...

À propos de la Spécialisation 商务英语课程 Business English

本专业化课程可作为商务英语导论,你将学到各项主题沟通,例如管理、财务和营销。你也将会写提案、执行摘要和营销数据。你也会学到所需的语言结构来召开会议、达到销售目标、以及和其他企业交易谈判。在总体计划案,你将用英文来应用这些技能来沟通和发表新产品,并确认商务执行部门使用多样化的语言能力工具,可实际运用在商务情境和各种的实用状况。 This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas....
商务英语课程 Business English

Foire Aux Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • This specialization was designed for business professionals and executives with an intermediate level of English. This means you can hold basic conversations in English, you can read, understand, and write simple emails, and you can understand some of what you hear in the English language news.

    More specifically, your linguistic competence can be measured by your scores on the TOEFL iBT or IELTS exams. A minimum score of 4 on the IELTS exam or 31 or higher on the TOEFL iBT exam indicate an intermediate level. (Obtaining official test scores is not necessary to participate in the specialization. These scores serve only as a point of reference for learners.)

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.