À propos de ce cours

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Dates limites flexibles

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Niveau intermédiaire

Approx. 21 heures pour terminer

Recommandé : 6 weeks of study, 2-4 hours/week...

Chinois (simplifié)

Sous-titres : Chinois (simplifié), Anglais

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Niveau intermédiaire

Approx. 21 heures pour terminer

Recommandé : 6 weeks of study, 2-4 hours/week...

Chinois (simplifié)

Sous-titres : Chinois (simplifié), Anglais

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
7 heures pour terminer

产品 Product

你会从哪里开始营销一个项目或是产品?为什么要透过有效率的脑力激荡会议呢?这周你将会学到在团体中我们所扮演的角色,如何给予你的意见或是尊重地不同意他人的看法,以及激荡出营销用语和技巧,以促进产品推出有成功的表现。在这集的挑战篇中,你将会看到在激荡会议前的准备阶段等案例,如杰克趋前问布姬丽特,还有什么甚至不该做的。 Where do you start marketing with a project or product? Why with an effective brainstorming session of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully and brainstorming phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what not to do’s in this episode of The Challenge.

...
6 vidéos (Total 34 min), 7 lectures, 7 quiz
6 vidéos
1.4 Effective Brainstorming Techniques7 min
1.7 Giving Opinions in Brainstorming5 min
1.9 Group Dynamics: What Role Will You Play?4 min
1.12 Agreeing/Disagreeing In Meetings4 min
1.16 Week 1 Review9 min
7 lectures
1.1 Weekly Goals and Advice from Instructors10 min
1.3 Vocabulary Preview10 min
Directions for Submitting Audio or Video10 min
1.5 Why Brainstorming Works Best Online10 min
1.10 How Group Dynamics Affect Decisions10 min
1.14 Expressing Opinions-Sentence Stems10 min
1.20 Quizlet Vocabulary Practice: Product10 min
5 exercices pour s'entraîner
1.6 Checkpoint: Brainstorming12 min
1.8 Checkpoint: Giving Opinions in Brainstorming10 min
1.11 Checkpoint: Group Dynamics10 min
1.13 Checkpoint: Agreeing/Disagreeing In Meetings10 min
1.19 Week 1 Test20 min
Semaine
2
5 heures pour terminer

产品的看法 Product Perception

你曾经做过调查吗?你会看到一案例,如生物牙膏营销团队问及路人有关他们对产品的意见。有效的简报和意见调查的是要有清晰和简单易懂的图像来开始。这一周的课程,我们将探讨曲线图,图表和问题来写强而有力的意见调查报告。在有自信地做简报之前,我们将会学习正确地解读这些图表的重要性。 Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.

...
6 vidéos (Total 33 min), 10 lectures, 6 quiz
6 vidéos
2.4 Writing Surveys That Get You Actionable Insights4 min
2.7 Visually Communicate Data with Charts5 min
2.11 Chart and Graph Interpretation5 min
2.14 Graph and Chart Presentation7 min
2.17 Week 2 Review8 min
10 lectures
2.1 Weekly Goals and Advice from Instructors10 min
2.3 Vocabulary Preview10 min
2.5 Writing Survey Questions: a Useful Blog Post10 min
2.9 Welcome to the Age of Experience10 min
BONUS: 5 Key Metrics Measuring Brand Loyalty10 min
2.13 Perceptual Edge: Problems and Solutions for Graphs10 min
BONUS - Eight Tips for Writing Effective Survey Questions10 min
BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention10 min
BONUS - Writing Good Survey Questions Tips and Advice10 min
2.20 Quizlet Vocabulary Practice: Product Perception10 min
5 exercices pour s'entraîner
2.6 Checkpoint: Writing Effective Surveys10 min
2.8 Checkpoint: Visual Communication - Charts8 min
2.12 Checkpoint: Chart and Graph Interpretation6 min
2.15 Checkpoint: Graph and Chart Presentation12 min
2.19 Week 2 Test20 min
Semaine
3
5 heures pour terminer

促销 Promotion

好的设计是无形的,但我们要怎么做到这一点呢?这周的课程包含图表设计、洞察力 、简明扼要的措辞,以及如何使得我们的市场营销手法有意义,而且难忘。当你在看挑战篇的短剧时,花点时间注意在焦点小组中,好设计的初期阶段。 Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy the The Challenge sketch.

...
6 vidéos (Total 33 min), 8 lectures, 5 quiz
6 vidéos
3.4 Perception in Visual Communication4 min
3.6 Visual Communication Strategies6 min
3.8 Concise Language for Social Media Marketing5 min
3.11 Clever and Catchy with Caution5 min
3.18 Week 3 Review10 min
8 lectures
3.1 Weekly Goals and Advice from Instructors10 min
3.3 Vocabulary Preview10 min
3.5 It's All Gooooooooood10 min
3.9 Excellent PowerPoint Examples10 min
3.13 Nuts & Bolts ~ What is a Tagline?10 min
3.15 Creating your Personal Tagline Worksheet10 min
3.16 Creating Your Personal Tagline EXAMPLE Worksheet10 min
3.20 Quizlet Vocabulary Practice: Promotion10 min
4 exercices pour s'entraîner
3.7 Checkpoint: Visual Communication8 min
3.10 Checkpoint: Concise Language for Social Media Marketing10 min
3.12 Checkpoint: Clever and Catchy with Caution8 min
3.19 Week 3 Test16 min
Semaine
4
3 heures pour terminer

说服术 Persuasive Techniques

在这周结束时,你将会对罗伯特.席尔迪尼,以及他的六大说服通用原则很熟悉。如何让你的顾客顺从别人点头说「是」?当杰克和珊蒂讨论这些原则时,这些问题都将会一一回答。 By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.

...
6 vidéos (Total 42 min), 8 lectures, 4 quiz
6 vidéos
4.4 Cialdini's Principles of Influence - Part 16 min
4.7 Cialdini's Principles of Influence - Part 26 min
4.11 Power of One Word6 min
4.15 Influential Language8 min
4.18 Week 4 Review12 min
8 lectures
4.1 Weekly Goals and Advice from Instructors10 min
4.3 Vocabulary Preview10 min
4.5 "Why?" It works!10 min
4.9 Metaphor, A Persuasive Heavy Weight10 min
BONUS: Cialdini in His Own Words10 min
BONUS: Social Proof in Action10 min
4.13 How to Get People to Do Stuff: Nouns or Verbs?10 min
4.20 Quizlet Vocabulary Practice: Persuasive Techniques10 min
4 exercices pour s'entraîner
4.8 Checkpoint: Principles of Influence8 min
4.12 Checkpoint: Power of One Word6 min
4.16 Checkpoint: Influential Language14 min
4.19 Week 4 Test20 min
Semaine
5
7 heures pour terminer

推销术 Pitch

相较于其他的推销情况,为什么我们对某些推销有较好的响应呢?杰克需要协助,因他要对资深管理阶层做简报,所以他请求凯萨琳提供建议。第五周涵盖了简报,推销,即席演讲,销售讲稿和销售简报咨询的秘方,这些将让你充满自信,也让你的用字铿锵有力。 Why do we respond better to some sales pitches than others? Jake needs help with his presentation to senior management and goes to Catherine for advice. Week 5 is full of quick tips for formal presentations, pitches, impromptu speeches, sales scripts and consultative sales presentations that will give your confidence a boost and your words more energy and excitement.

...
6 vidéos (Total 41 min), 16 lectures, 7 quiz
6 vidéos
5.4 Preparing your Presentation7 min
5.8 Consultative Sales Presentations4 min
5.15 Language for Sales Scripts8 min
5.18 Impromptu Speaking/Elevator Pitch8 min
5.25 Week 5 Review10 min
16 lectures
5.1 Weekly Goals and Advice from Instructors10 min
5.3 Vocabulary Preview10 min
5.5 Kinesics: Body Language for the Presenter10 min
5.6 Presenting in English: Strategies for the Non-Native Speaker10 min
BONUS: The Consultative Sales Approach10 min
5.11 Interpreting Body Language for Sales10 min
BONUS: Killer Presentations10 min
5.16 Tips for Sales Scripting10 min
5.19 Elevator Pitch: Make it Memorable with 4 Techniques10 min
5.21 Keep them Listening with Transition Words10 min
5.22 A Quick Guide to Writing Your Elevator Pitch: With Examples!10 min
5.24 Love it! Outstanding Example of an Elevator Pitch10 min
5.26 Steps to Preparing a Good Elevator Pitch10 min
BONUS Excellent TEDTalk on Elevator Speech10 min
BONUS Asking and Answering Questions10 min
5.29 Quizlet Vocabulary Practice: Pitch10 min
6 exercices pour s'entraîner
5.7 Checkpoint: Presentation Strategies10 min
5.10 Checkpoint: Consultative Sales Presentations6 min
5.17 Checkpoint: Language for Sales Scripts8 min
5.20 Checkpoint: Impromptu Speaking/Elevator Pitch10 min
5.23 Useful Phrases and Transitions8 min
5.28 Week 5 Test18 min
Semaine
6
3 heures pour terminer

回顾 Review

这一周,我们将复习和练习本课程的重要概念和语言。观看这些影片,检视你的知识,理解与分析市场与营销英语课程你最喜爱的技巧。In this week, we'll review and practice key concepts and language from the course. Watch the videos, check your knowledge and understanding and analyze techniques you best loved about this Marketing and Sales class.

...
1 vidéo (Total 5 min), 1 lecture, 2 quiz
1 vidéo
1 lecture
6.4 References10 min
1 exercice pour s'entraîner
6.3 FINAL TEST50 min

Enseignants

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Andrea Mürau Haraway

International Educator
Arizona State University, Global Launch
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Wanda Huber

International Educator
Arizona State University Global Launch
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Jenny Young

International Educator
Arizona State University Global Launch
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Beatriz Fuentes-Anderson

International Educator
Arizona State University Global Launch

À propos de Université d'État de l'Arizona

Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it....

À propos de la Spécialisation 商务英语课程 Business English

本专业化课程可作为商务英语导论,你将学到各项主题沟通,例如管理、财务和营销。你也将会写提案、执行摘要和营销数据。你也会学到所需的语言结构来召开会议、达到销售目标、以及和其他企业交易谈判。在总体计划案,你将用英文来应用这些技能来沟通和发表新产品,并确认商务执行部门使用多样化的语言能力工具,可实际运用在商务情境和各种的实用状况。 This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas....
商务英语课程 Business English

Foire Aux Questions

  • Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.

  • Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

  • This specialization was designed for business professionals and executives with an intermediate level of English. This means you can hold basic conversations in English, you can read, understand, and write simple emails, and you can understand some of what you hear in the English language news.

    More specifically, your linguistic competence can be measured by your scores on the TOEFL iBT or IELTS exams. A minimum score of 4 on the IELTS exam or 31 or higher on the TOEFL iBT exam indicate an intermediate level. (Obtaining official test scores is not necessary to participate in the specialization. These scores serve only as a point of reference for learners.)

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