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Avis et commentaires pour d'étudiants pour Selling to Chinese Consumers par Université chinoise de Hong Kong

198 évaluations
58 avis

À propos du cours

This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China....

Meilleurs avis


2 avr. 2020

It was a great course and me as a digital marketer learned very much about Chinese consumers as well as marketing and branding concepts in a practical manner.


17 janv. 2018

very insightful for anyone who is interested in doing business in China or understanding more the specificities of the Chinese market.

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51 - 60 sur 60 Avis pour Selling to Chinese Consumers

par Katie P

29 déc. 2021

T​his was interesting, but focuses mostly on brand image rather than the practical aspects of how to sell to Chinese customers

par Benjamín P C C

18 avr. 2021

Es un curso muy interesante, he aprendido mucho. Aunque las tareas son poco estresantes XD

par Geraldine S D

22 juin 2021


par Gianluca L M

25 mai 2020

Interesting course, very useful!

par bk t

28 juin 2020

Learned more about Chinese consumers and where they may contrast in needs compared to the West. Some very enlighthening revalations. The differences between Chinese and Western consumers are at times vague and could be easier to understand if communicated in more lay words.

par Stefan S

3 juin 2020

Content was surprisingly okay. I am dissatisfied with the peer rating approach, which caused me to stay in this programme longer than expected due to missing revision of my submissions. It seems that it is willingly programmed with inevitable frauds.

par Rodolfo M

13 juin 2020

Interessante, alguns conteúdos ja um pouco ultrapassados, certificado com o logo da universidade muito pequeno

par Eike R H

23 nov. 2020

The course was a bit superficial. A few insights were given (lay elitism, materialism, growth etc.), but I would have liked it if the course would have had more structure and more depth.

par Anus

3 déc. 2019

the professor does not know how to pronounce the word ELITE

it is not pronounced as E-LIGHT - rerecord the videos

beyond that, asking people to design a poster is fucking stupid. beyond that, being critiqued by retards on your assignments is stupid. thanks for nothing.

par Alex A C

29 mai 2021

Do not enter this course