À propos de ce cours
4.1
33 notes
7 avis
Spécialisation
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Niveau intermédiaire

Niveau intermédiaire

Heures pour terminer

Approx. 19 heures pour terminer

Recommandé : 4 weeks of study, 4-7 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais
Spécialisation
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Niveau intermédiaire

Niveau intermédiaire

Heures pour terminer

Approx. 19 heures pour terminer

Recommandé : 4 weeks of study, 4-7 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
Heures pour terminer
3 heures pour terminer

Getting Started and Preparing to Design a Quantitative Survey for Market Research

In this module, you will be able to identify the business objectives and assess the suitability for quantitative research. You will be able to build on qualitative findings to help inform a survey. You will be able to discuss the various types of surveys and take steps to design and implement a survey. You will also be able to recognize and avoid common survey pitfalls....
Reading
13 videos (Total 60 min), 4 lectures, 1 quiz
Video13 vidéos
Introduction to Preparing to Design a Quantitative Survey for Market Research1 min
Identifying Business Objectives4 min
Assessing Suitability of Quantitative Research5 min
Building On Qualitative Findings to Inform a Quantitative Survey4 min
Introduction to Various Types of Quantitative Surveys1 min
Online Surveys4 min
Telephone Surveys4 min
In-Person Surveys4 min
Direct Mail Surveys3 min
Steps to Design and Implement a Survey - Part 17 min
Steps to Design and Implement a Survey - Part 24 min
Recognizing and Avoiding Common Pitfalls6 min
Reading4 lectures
A Note From UC Davis10 min
Back to Basics: Six Essential Skills for Telephone Interviewing15 min
Qualtrics: 10 Tips for Building Effective Surveys15 min
6 Common Survey Writing Mistakes in Market Research10 min
Quiz1 exercice pour s'entraîner
Module 1 Quiz30 min
Semaine
2
Heures pour terminer
6 heures pour terminer

Designing and Implementing a Quantitative Survey

In this module, you will be able to delineate the market segment and select your survey method. You will be able to identify the appropriate sample sources and determine appropriate sample size while maximizing your response rate. You will be able to design a questionnaire and appropriate response options. You will be able to perform quality control on survey questions and test and launch your survey....
Reading
12 videos (Total 67 min), 4 lectures, 3 quiz
Video12 vidéos
Delineating the Market Segment6 min
Selecting the Survey Methods7 min
Maximizing Response Rates5 min
Maximizing Response Rates: Administering a Survey4 min
Maximizing Response Rates: Level of Trust4 min
Selecting Appropriate Sample Sources7 min
Determining Appropriate Sample Size5 min
Designing a Questionnaire5 min
Designing Appropriate Response Options5 min
Performing Quality Control8 min
Pre-Testing Your Survey4 min
Reading4 lectures
Quirk's: What Everyone Needs to Know About Sampling10 min
Sample Size Calculator5 min
7 Tips for Good Survey Questions5 min
Qualtrics Resources30 min
Quiz1 exercice pour s'entraîner
Module 2 Quiz30 min
Semaine
3
Heures pour terminer
4 heures pour terminer

Analyzing a Survey

In this module, you will be able to review your survey data and look for any errors. You will be able to analyze your survey conducting descriptive and inferential analysis techniques to test your hypotheses. You will be able to conduct association analysis and causal analysis with your data. Please note that this module features a fair amount of advanced statistics related math. Throughout the module, optional activities setup as practice quizzes have been provided to help reinforce what you're learning....
Reading
12 videos (Total 59 min), 3 lectures, 6 quiz
Video12 vidéos
Reviewing Your Data and Looking for Errors4 min
The Importance of Scales5 min
Descriptive Analysis: Nominal Data6 min
Descriptive Analysis: Ordinal and Interval Data5 min
Inferential Analysis: Confidence Interval6 min
Testing Hypotheses, Part 1: Overview3 min
Testing Hypotheses, Part 2: An Example Application6 min
Association Analysis: Comparing Groups of People4 min
Association Analysis: Chi-Square Test6 min
Association Analysis: Correlation Analysis2 min
Causal Analysis6 min
Reading3 lectures
Making Sense of Survey Data30 min
Sampling and Samples45 min
Datasets for Module 3 Lectures10 min
Quiz6 exercices pour s'entraîner
Sampling Activity10 min
Scales Practice Activity10 min
Descriptive Analysis Activity20 min
Statistical Analysis Practice Activity20 min
Causal Analysis Practice Activity10 min
Module 3 Quiz30 min
Semaine
4
Heures pour terminer
5 heures pour terminer

Assess Approaches and Interpret Quantitative Study Results

In this module, you will be able to assess the various approaches for analyzing your data. You will be able to consider multiple variables throughout your analysis and be able to interpret your results. Like the last module, this module features a fair amount of advanced statistics related math. Several optional activities setup as practice quizzes have been provided to help reinforce what you're learning....
Reading
10 videos (Total 38 min), 3 lectures, 4 quiz
Video10 vidéos
Regression and Errors6 min
Multiple Variables3 min
Using Multiple Variables3 min
Multiple Regressions: Understanding What Drives Pricing3 min
Binary Regression4 min
Segmentation and Cluster Analysis4 min
Factor Analysis4 min
Conjoint Analysis4 min
Course Summary1 min
Reading3 lectures
Using Multiple Variables Dataset10 min
Regression Analysis30 min
Quantitative Data Analysis Techniques for Data-Driven Marketing45 min
Quiz3 exercices pour s'entraîner
Anscombe's Quartet15 min
Multiple Regressions Practice Activity10 min
Module 4 Quiz30 min
4.1
7 avisChevron Right

Meilleurs avis

par RROct 17th 2018

A good insight from this course. Hope this will help us to boost our career. Thanks for the lessons.

Enseignants

Avatar

Susan Berman

President, Impact Research
UC Davis Division of Continuing and Professional Education
Avatar

Olivier Rubel, PhD

Associate Professor, Graduate School of Management
UC Davis

À propos de University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

À propos de la Spécialisation Market Research

"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders....
Market Research

Foire Aux Questions

  • Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.

  • Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.