Who is this class for: The course is primarily focused on early-in-their-career marketing professionals looking to add marketing research skills to their skills profile. The course will also be of utility for learners who may do marketing research tasks as part of their jobs such as product managers, sales leaders and business developers, and entrepreneurs, or for people looking to explore marketing research as a career change option.

Created by:  University of California, Davis

  • Susan Berman

    Taught by:  Susan Berman, President, Impact Research

    UC Davis Extension

  • Olivier Rubel, PhD

    Taught by:  Olivier Rubel, PhD, Associate Professor, Graduate School of Management

    UC Davis
Basic Info
Course 3 of 4 in the Market Research Specialization
Commitment4 weeks of study, 4-7 hours/week
How To PassPass all graded assignments to complete the course.
User Ratings
5.0 stars
Average User Rating 5.0See what learners said

How It Works
Trabajo del curso
Trabajo del curso

Cada curso es como un libro de texto interactivo, con videos pregrabados, cuestionarios y proyectos.

Ayuda de tus compañeros
Ayuda de tus compañeros

Conéctate con miles de estudiantes y debate ideas y materiales del curso, y obtén ayuda para dominar los conceptos.


Obtén reconocimiento oficial por tu trabajo y comparte tu éxito con amigos, compañeros y empleadores.

University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Comprar curso
Accede a los materiales del curso


Accede a los materiales con calificación


Recibe una calificación final


Obtén un Certificado de curso para compartir


Ratings and Reviews
Rated 5 out of 5 of 1 ratings

Very helpful!