Over the last two decades, platforms have transformed the way, we search for information (e.g., Google), buy goods (e.g., Amazon), consume news and media (e.g., Facebook and Twitter) and travel and move around (e.g., Airbnb, Booking.com, Uber and TripAdvisor). This phenomenon is known as 'the power of platforms', defined as an innovative business model that relies on digital technologies to assemble people, knowledge and companies in an interactive ecosystem where value can be created, captured and shared. These platforms have a great ability to attract funds and grow rapidly, relying on external resources (e.g. private houses for Airbnb or private cars for Uber), with a significant impact on the market. These companies act as intermediaries, attempting to reduce frictions in the market and helping the supply and demand sides of a product or service to find each other. As such, existing companies may be inspired by these fast-growing companies to at least partially capture the opportunities underpinning the model. Most of them are digital companies mainly focusing on the service field; nevertheless, recent cases show how platforms are having an impact in many different industries with the spread of the sharing economy and implications in the brick and mortar industries.
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Platform Thinking: what’s beyond Uber?
Politecnico di MilanoÀ propos de ce cours
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Niveau débutant
No prerequisite knowledge is required for this course.
Approx. 6 heures pour terminer
Anglais
Sous-titres : Anglais
Ce que vous allez apprendre
Understand the impact that platforms have in our daily life
Identify the main typologies of platforms in the business world
Assess the evolution of the concept of platforms over time in the management world
Apply the main “platform thinking” logics to existing platforms to see their innovative power
Compétences que vous acquerrez
- Strategic Thinking
- Business Transformation
- Innovation
- Digital Media
- Business Design
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Niveau débutant
No prerequisite knowledge is required for this course.
Approx. 6 heures pour terminer
Anglais
Sous-titres : Anglais
Offert par
Politecnico di Milano
Politecnico di Milano is a scientific-technological University, which trains engineers, architects and industrial designers.
Programme de cours : ce que vous apprendrez dans ce cours
15 minutes pour terminer
Week 1 - Introduction to the course
15 minutes pour terminer
2 vidéos (Total 5 min), 2 lectures
2 heures pour terminer
Week 2 - Living the platform revolution
2 heures pour terminer
3 vidéos (Total 30 min), 3 lectures
2 heures pour terminer
Week 3 - The history of platforms
2 heures pour terminer
6 vidéos (Total 63 min), 3 lectures
2 heures pour terminer
Week 4 - Looking forward
2 heures pour terminer
3 vidéos (Total 39 min), 5 lectures, 1 quiz
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