In "Engaging in Persuasive and Credible Communication", you will learn the key skill of persuasion, in the context of professional communication in a globalised world.
Ce cours fait partie de la Spécialisation Communication efficace sur un lieu de travail mondialisé
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Université nationale de Singapour
A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment.
Programme de cours : ce que vous apprendrez dans ce cours
Persuasive and Credible Communication: An Overview
In the first part, we will analyse and discuss theoretical concepts of both persuasion and credibility.
Principles of Persuasive Writing
In the second part, we will establish some basic rules of effective writing and examine how writing can be made more persuasive.
Persuasive Writing in a Globalised World
In the last part of the course, we will situate persuasive and credible writing in the larger context of a globalised world. We will tackle issues such as persuasion and credibility across cultures.
Avis
- 5 stars70,04 %
- 4 stars21,05 %
- 3 stars5,66 %
- 2 stars2,02 %
- 1 star1,21 %
Meilleurs avis pour ENGAGING IN PERSUASIVE AND CREDIBLE COMMUNICATION
This was useful course for covering the topic and well balanced assignments
It helped me to polish my communication skills, which are key to open doors in all levels. Thank you teachers !
Useful to write a biography for publications / own professional website. Helpful for writing a cover letter effectively.
Thank you for this course! The information was very clear and interesting! The assignments were also very creative. So proud to become a part of this course
À propos du Spécialisation Communication efficace sur un lieu de travail mondialisé
In this Specialization aimed for those who are preparing to enter the workplace, we will share with you some key cultural and linguistic features characterizing effective communication in this increasingly diverse and internationalised workplace.

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