À propos de ce cours
4.3
43 notes
13 avis
In "Engaging in Persuasive and Credible Communication", you will learn the key skill of persuasion, in the context of professional communication in a globalised world. Persuasive communication is essential to any professional workplace. From a simple email request for your colleague to help you, to developing a presentation for the board of directors, these are acts of communication that require a good degree of persuasion. Even the process of entering the workforce requires effective persuasive communication, for in the act of writing your resume, cover-letter, or in the interview process, you are essentially persuading the potential employer to hire you. By the end of this course, you will be able to structure and express your ideas in a convincing and persuasive manner in writing, apply basic principles of persuasive writing to convince different sets of audiences at the globalised workplace, and learn to engage in persuasive and credible communication across different cultures in a complex globalised environment....
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Dates limites flexibles

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Beginner Level

Niveau débutant

Clock

Approx. 9 hours to complete

Recommandé : 3 weeks of study, 1-2 hours/week...
Comment Dots

English

Sous-titres : English...
Globe

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Beginner Level

Niveau débutant

Clock

Approx. 9 hours to complete

Recommandé : 3 weeks of study, 1-2 hours/week...
Comment Dots

English

Sous-titres : English...

Programme du cours : ce que vous apprendrez dans ce cours

Week
1
Clock
2 heures pour terminer

Persuasive and Credible Communication: An Overview

In the first part, we will analyse and discuss theoretical concepts of both persuasion and credibility. ...
Reading
8 vidéos (Total 57 min), 1 lecture, 5 quiz
Video8 vidéos
Why Persuasion?7 min
The journey ahead4 min
Persuasion versus Manipulation8 min
What is persuasion?7 min
Credibility in Persuasion9 min
Three Elements of Credibility7 min
The Language of Trust8 min
Reading1 lecture
Instructions for Practice Quiz 310 min
Quiz5 exercices pour s'entraîner
Quiz 116 min
Practice Quiz 210 min
Practice Quiz 310 min
Summative Quiz 130 min
Reflection 14 min
Week
2
Clock
3 heures pour terminer

Principles of Persuasive Writing

In the second part, we will establish some basic rules of effective writing and examine how writing can be made more persuasive....
Reading
6 vidéos (Total 49 min), 3 lectures, 1 quiz
Video6 vidéos
Analysing your audience8 min
Rules for Effective Writing9 min
Ways to establish credibility8 min
The persuasion map6 min
The AIDA framework8 min
Reading3 lectures
Additional Resources10 min
Practice Quiz: Discover your Personality10 min
Additional Resources10 min
Week
3
Clock
3 heures pour terminer

Persuasive Writing in a Globalised World

In the last part of the course, we will situate persuasive and credible writing in the larger context of a globalised world. We will tackle issues such as persuasion and credibility across cultures. ...
Reading
4 vidéos (Total 41 min), 1 lecture, 3 quiz
Video4 vidéos
The five dimensions of culture11 min
Credibility across cultures12 min
Writing a Cover letter7 min
Reading1 lecture
Additional Resources10 min
Quiz2 exercices pour s'entraîner
Reflection2 min
Reflection 24 min
4.3

Meilleurs avis

par KRApr 12th 2018

Excellent content and support materials. I have learned a lot about communications and persuasion!

par MIApr 4th 2017

I like the lecture in this course. He use tone, gesture, mimic, etc. So I don't sleepy

Enseignants

Derrick Ng

Centre for English Language Communication

Norhayati ISMAIL

Centre for English Language Communication

À propos de National University of Singapore

A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment. ...

À propos de la Spécialisation Effective Communication in the Globalised Workplace

In this Specialization aimed for those who are preparing to enter the workplace, we will share with you some key cultural and linguistic features characterizing effective communication in this increasingly diverse and internationalised workplace. This is done through four courses, building from knowing the self to communicating with the inner circle of colleagues within the organisation and expanding this circle to include external partners and stakeholders. There is also a capstone project which requires you to apply what you have learned in the four courses in real-life contexts potentially with industry players....
Effective Communication in the Globalised Workplace

Foire Aux Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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