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Avis et commentaires pour d'étudiants pour Introduction aux neurosciences des consommateurs et au neuromarketing par École de commerce de Copenhague

4.7
étoiles
1,188 évaluations
311 avis

À propos du cours

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Meilleurs avis

MP

Jul 15, 2018

Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing

SP

Nov 22, 2019

Very interesting and detailed study of consumer behavior. The concepts were understandable and many new things, methods and concepts were explained in this course. It was really helpful.

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101 - 125 sur 304 Avis pour Introduction aux neurosciences des consommateurs et au neuromarketing

par Kika B

Dec 21, 2019

I found this course very enlightening. The lectures were very engaging and the interviews quite interesting.

par Luciana d C I

Feb 05, 2020

Muito bom! Bem didático e me proporcionou conhecer sobre esta área ainda engatinhando no Brasil, obrigada!

par Barbara G

May 30, 2018

An excellent course. I learned a lot, it was clear and fun. Loved the interviews. I totally recommend it.

par Jarod L

Sep 12, 2017

It provide a great new insight to understand human behavior and a must go through course for marketeers.

par Barbara P

Sep 11, 2017

This is a very interesting and useful course. I really enjoyed it and I do recommend it for everyone! :)

par Yina T

Sep 02, 2017

Very informative! Great to build up on more neuro-psych related knowledge. Cant wait for the next level.

par Sreshtha C

Jul 30, 2019

Such a resourceful course taught me so much more and helped me understand a new dimension to marketing.

par sirat r

Dec 27, 2018

I loved the way I could learn the psychological perspective business, it was a fun course all together.

par Virginie F

Sep 24, 2017

Excellent course! well structured with a lot of knowledge and experts interviews. I recommend for sure.

par Edwin G

Jan 08, 2018

this course have a lot of information. each level have lectures that explain clearly all the themes.

par Lakshmikanth K

Jan 27, 2020

Excellent course. Would urge all marketing professionals and relationship managers to attend this.

par Leyla R

Oct 22, 2019

Miss you dear Prof Thomas, thank you for your teaching and sharing knowledge. Highly appreciated :)

par Edwin N A

Feb 04, 2019

It's a very introductory course, but it gives what it promises. Good instructor and good lectures!

par María J R

Sep 21, 2017

It´s the perfect combination between neuro and marketing. It is very clear in all its concepts.

par Dianna

Feb 08, 2020

Interesting information! It's a course that I recommend if you love learning about the brain.

par Lebogang K

May 24, 2017

absolutely well put material and easy to narrate , adequate explanations and informative.

par Aniriddha W

Dec 06, 2018

Really useful course !! Apt for Marketers who want to know where technology is headed.

par FILIPE S D C M

Mar 27, 2017

Very interesting course. It helped me to start studying about the neuromarketing topic.

par Juan A P L

Oct 23, 2017

Totally recommended for those who want to start involving in ad/media/marketing world.

par Simon H

Sep 23, 2017

This was a great course if you would learn about how we process decisions. Thank you

par Kumar V

Feb 06, 2018

Interesting course that throws open a whole new domain of marketing to anyone who

par paolo

Mar 25, 2017

great course , a must for all the professionals working in a marketing department

par Alejandro P F

Jan 06, 2020

Very good course in order to introduce yourself into the Neuromarketing world!

par Morda F

Jul 22, 2019

Very good introduction to Neuro Science and involment to marketing! Thank you!

par Devin S

Apr 27, 2018

Was fascinating all the way and changed my perspective on consumer behaviour.