À propos de ce cours

138,648 consultations récentes

Résultats de carrière des étudiants

50%

ont commencé une nouvelle carrière après avoir terminé ce cours

42%

ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours

24%

a obtenu une augmentation de salaire ou une promotion
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Approx. 40 heures pour terminer
Anglais
Sous-titres : Anglais

Compétences que vous acquerrez

GrammarMedia AnalysisEnglish LanguageMedia Literacy

Résultats de carrière des étudiants

50%

ont commencé une nouvelle carrière après avoir terminé ce cours

42%

ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours

24%

a obtenu une augmentation de salaire ou une promotion
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Approx. 40 heures pour terminer
Anglais
Sous-titres : Anglais

Offert par

Logo Université de Pennsylvanie

Université de Pennsylvanie

Programme du cours : ce que vous apprendrez dans ce cours

Évaluation du contenuThumbs Up99%(40,861 notes)Info
Semaine
1

Semaine 1

8 heures pour terminer

Unit 1: Introduction to Media Literacy

8 heures pour terminer
12 vidéos (Total 47 min), 8 lectures, 11 quiz
12 vidéos
Course Overview: Topics, Assessments, Games & Activities6 min
Media is Everywhere5 min
Listening: Interview with William Cowen...6 min
Language Focus: Previewing Texts4 min
Unlockable Achievement 19s
What is Media Literacy?4 min
Part 1: How Can we Analyze Media Messages?4 min
Unlockable Achievement 29s
Part 2: How Can we Analyze Media Messages?5 min
Language Focus: Skimming and Scanning5 min
Online Learning Opportunities to Extend Your Skills38s
8 lectures
Overview of the Unit10 min
BASIC: Can you Separate Fact from Fiction?10 min
ADVANCED: Can you Separate Fact from Fiction?10 min
BASIC: Debate over Free Press in Ukraine Suffers from Old Stereotypes10 min
ADVANCED: Debate over Free Press in Ukraine Suffers from Old Stereotypes10 min
Game: Unit 1 Vocabulary Flashcards10 min
Supplemental Reading: More to it! Media Literacy10 min
Supplemental Reading: Make up your Own Mind. These Mobile News Apps Can Help.10 min
11 exercices pour s'entraîner
Check Your Understanding: William Cowen Interview30 min
Game 1: Preview the Text30 min
Unit 1 Assessment 1: Self-Assessment of Media Literacy Skills30 min
Check Your Understanding: "Can you Separate Fact from Fiction?"30 min
Check Your Understanding: "Debate over Free Press in Ukraine Suffers from Old Stereotypes"30 min
Game 2: Skimming and Scanning30 min
Game 3: Vocabulary Practice30 min
Check Your Understanding: "More to it! Media Literacy"30 min
Game: Review Previewing a Text30 min
Check Your Understanding: "Make up your Own Mind. These Mobile News Apps Can Help."30 min
Game: Review Skimming and Scanning30 min
Semaine
2

Semaine 2

9 heures pour terminer

Unit 2: Types of Media: Traditional vs. Social

9 heures pour terminer
11 vidéos (Total 46 min), 9 lectures, 13 quiz
11 vidéos
What is Social Media?4 min
Unlockable Achievement 39s
Language Focus - Comparative Adjectives5 min
Overcoming Bias: The Power of Social Media5 min
Using Social Media to Support Causes4 min
Language Focus - Reductions5 min
Part 1: The Reliability of Social Media (Editing/Doctoring Content)4 min
Unlockable Achievement 49s
Part 2: The Reliability of Social Media (Credibility)4 min
The Language of New Media4 min
9 lectures
Overview of the Unit10 min
Study Finds Most Americans Get News from Social Media10 min
BASIC: 5 Ways Social Media Helps Syrian Refugees10 min
ADVANCED: 5 Ways Social Media Helps Syrian Refugees10 min
Real or Not? Snowboarder's Video in Question10 min
Game: Unit 2 Vocabulary Flashcards10 min
EU Piles Pressure on Social Media Over Fake News10 min
Supplemental Reading: The Town that Runs on Twitter10 min
Supplemental Reading: It's about How you Communicate your Message10 min
12 exercices pour s'entraîner
Game 1: Categorize each Media Example with Its Type (Traditional or Social)30 min
Check Your Understanding: "Study Finds Most Americans Get News from Social Media"30 min
Game 2: Replace the Adjective with a Comparative Form30 min
Check Your Understanding: "5 Ways Social Media Helps Syrian Refugees"30 min
Game 3: Choose the Correct Reduced Form30 min
Check Your Understanding: "Real or Not? Snowboarder's Video in Question"30 min
Game 4: Vocabulary Review: Fill in the Blank30 min
Checking Your Understanding: "EU Piles Pressure on Social Media Over Fake News"
Check Your Understanding: "The Town that Runs on Twitter"30 min
Game: Grammar Practice - Reductions30 min
Check Your Understanding: "It's about How you Communicate your Message"30 min
Game: Identify the Positive Aspects of Social Media from the Sentence Bank30 min
Semaine
3

Semaine 3

8 heures pour terminer

Unit 3: Advertising

8 heures pour terminer
14 vidéos (Total 53 min), 9 lectures, 12 quiz
14 vidéos
Thinking Critically about Advertisements4 min
How do Advertisers Target Audiences?5 min
Listening: Interview with Nancy Bollinger6 min
Unlockable Achievement 59s
Language Focus - Order of Adjectives5 min
Features of a Print Advertisement5 min
Features of Radio and Television Advertisements4 min
Language Focus - Intensifiers (Normal vs. Strong Adjectives)4 min
Using the Internet to Advertise4 min
Analyzing Advertisements4 min
Sample Analysis of an Advertisement3 min
Unlockable Achievement 69s
Unlockable Achievement 76s
9 lectures
Overview of the Unit10 min
AI Cameras Aim to Guess Shopper’s Age, Sex and Mood10 min
BASIC: Internet Ads Outpace Print for First Time10 min
ADVANCED: Internet Ads Outpace Print for First Time10 min
Nielsen's, Sina Weibo Team Up for Closer Look at Chinese Social Media10 min
Written Assessment Instructions & Model Answer10 min
Game: Unit 3 Vocabulary Flashcards10 min
Digital Ads, Social Media Hide Political Campaign Messaging10 min
New TV Advertisements Shock Viewers10 min
11 exercices pour s'entraîner
Check Your Understanding: Interview with Nancy Bollinger30 min
Check Your Understanding: "AI Cameras Aim to Guess Shopper’s Age, Sex and Mood"10 min
Game 1: Match the Target Audience with the Product30 min
Game 2: Put the Adjectives in the Correct Order30 min
Unit 3 Assessment 1: Advertising, thinking critically about ads, and targeting audiences30 min
Game 3: Choose the Correct Intensifier30 min
Check Your Understanding: "Internet Ads Outpace Print for First Time"30 min
Check Your Understanding: "Nielsen's, Sina Weibo Team Up for Closer Look at Chinese Social Media"
Check Your Understanding: "Digital Ads, Social Media Hide Political Campaign Messaging"
Bonus Game: Intensifier Use30 min
Check Your Understanding: "New TV Advertisements Shock Viewers"30 min
Semaine
4

Semaine 4

7 heures pour terminer

Bias in the Media

7 heures pour terminer
13 vidéos (Total 44 min), 8 lectures, 10 quiz
13 vidéos
What is Media Bias?4 min
Unlockable Achievement 89s
PART 1: Language Focus- Expressing Opinions using Modals (should, must, could, might)4 min
PART 2: Language Focus- Expressing Opinions using Modals (should, must, could, might)3 min
Bias by Omission5 min
Unlockable Achievement 99s
Bias by Placement5 min
Language Focus - Connotation vs. Denotation4 min
Bias by Spin4 min
Overcoming Bias4 min
Overview for Unit 4 Assessment 2 & Sample Bias Analysis2 min
Unlockable Achievement 106s
8 lectures
Overview of the Unit10 min
BASIC: For the Press, Elections are a Test of Accountability10 min
ADVANCED: For the Press, Elections are a Test of Accountability10 min
Are Facebook’s Trending Topics Unfair?10 min
Instructions for Peer-reviewed Unit 4 Written Assessment 210 min
Game: Unit 4 Vocabulary Flashcards10 min
Supplemental Reading: Are Biased Sources Replacing Standard News Networks in America?10 min
Facebook Checks Its Bias10 min
9 exercices pour s'entraîner
Check Your Understanding: "For the Press, Elections are a Test of Accountability"30 min
Game 1: Choose the Correct Modal30 min
Check Your Understanding: "Are Facebook’s Trending Topics Unfair?"30 min
Game 2: Denotations and Connotations30 min
Game 3: Identifying Negative Connotations30 min
Check Your Understanding: "Are Biased Sources Replacing News Networks?"30 min
Game: Bias by Omission, Placement, or Spin?30 min
Game: Positive/Neutral and Negative Connotations30 min
Check Your Understanding: "Facebook Checks Its Bias"

Avis

Meilleurs avis pour ENGLISH FOR MEDIA LITERACY

Voir tous les avis

Foire Aux Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

  • Yes, this course is open and fully available for free. Learners will have the option to register for a Coursera certificate for purchase or through financial aid.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.