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Avis et commentaires pour d'étudiants pour Digital Media and Marketing Strategies par Université de l'Illinois à Urbana-Champaign

2,913 évaluations

À propos du cours

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis


30 août 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices


20 déc. 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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251 - 275 sur 688 Avis pour Digital Media and Marketing Strategies

par Vicha R B

23 mai 2018

great course so far, thank you.

par Precious G

2 mars 2021

Something new and challenging.

par Neeru J

19 nov. 2020

feeling proud by learning this

par Alvin B

21 oct. 2020

Thanks I learn a lot on this..

par Harriet M L

3 oct. 2020

Fantastic and very educational

par Bijay P K

22 mai 2020

Very Helpful to enhance career

par 5016 - A M

24 juil. 2019

great place to lear and lead.

par Jose S

12 sept. 2016

Nice teacher, course was nice.

par Magda T

4 déc. 2015

Brilliant I really enjoyed it!

par Eslam O

14 sept. 2020


par Рацеева С С

8 avr. 2019

Great course. Thanks , Mike !


2 nov. 2020

It's excellent. thank you :)

par Aayushi G

27 oct. 2020

Really good and Informative.

par Julia B

25 oct. 2018

Really great basic overview!

par Randy O B

30 août 2018

Great course for development

par Лещин М

30 juil. 2018

Very interesting and useful!

par Tara M

14 déc. 2017

really clear and informative

par Yining L

3 nov. 2017

Insightful and very helpful!

par Mohamed S B

20 oct. 2017

This course benefit me a lot

par Walid H M

31 janv. 2017

nice and informative course

par Marco M

19 avr. 2020

Awesome!!, 100% Recomended

par Alexandre R

27 août 2019

Excelente curso. Recomendo

par Omar S O

17 mars 2019

I highly recommend it!


par Kimmo S

5 sept. 2020

Very educational! Thanks!

par Oluwafemi A

7 mai 2020

A very insightful course.