Chevron Left
Retour à Digital Media and Marketing Strategies

Avis et commentaires pour d'étudiants pour Digital Media and Marketing Strategies par Université de l'Illinois à Urbana-Champaign

2,829 évaluations

À propos du cours

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis


30 août 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices


20 déc. 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

Filtrer par :

126 - 150 sur 675 Avis pour Digital Media and Marketing Strategies


24 févr. 2020

par Yolanda G

6 sept. 2020

par Jaime L

8 mai 2020

par Enang N A

8 mai 2020

par Rajat N

24 avr. 2020

par Rebeca A C

8 oct. 2020

par Vasyl R

3 juin 2018

par Chhaya S

7 mai 2020


2 janv. 2016

par Jamila A

9 févr. 2021

par Johnny R

3 nov. 2016

par Sanchita S

9 mai 2020

par Tania M R

12 juil. 2020

par Adriana A

12 juil. 2020

par Nakshita G

6 mai 2020


12 juil. 2018

par Joana U

21 oct. 2020

par Ruben Y W T

12 sept. 2020

par Hevlin C

25 avr. 2019

par aurelia m

25 janv. 2018

par Dr.kalyan S

22 juil. 2020

par Chris E D

1 juin 2020

par Raka D W

4 mai 2020

par sergio x c j

21 févr. 2016

par Podshivalova I

12 sept. 2020