I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices
I have learned tremendously from this course, which I was able to immediately apply to my work. Grateful for the informative insights, as well as the sharing from different industry practitioners.
par Nadia P•
Thank you to Professor Yao and the Coursera Team. Made light work of understanding KPIs and metrics for digtal marketing.
par Noor S•
Dear Mike Yao,
I have learned so much! I am forever grateful for everything you taught us in this course!!
par Ashkan H•
Fantastic course. Professor Yao is amazing. I have really enjoyed all courses in this Digital Marketing specialization.
par Semenova A•
I love this course. It's clear and informative. I hope to use this knowledge asap.
Thank you so much for your work here.
par Ieva B•
This course was very professional!!! I learned a lot, the teacher is great, all content is relevant and on top! Thanks
par Umar k•
It is a very good course which helped to get lot of knowledge regarding the advertising methodologies of modern world.
par Adeesha D•
Really learned the depth of the digital media marketing and got a good base for my personal digital marketing campaign
par Amina E Q•
Great Course, exciting and good learning course to build knowledge and understanding in the Digital marketing Field.
par Henok S•
i love it! specially Mike Yao is the perfect teacher!
the course is applicable in real world and it is realy helpful.
par Thao P•
The course is great, full of information but very clear, easy to follow, especially for non native english students
par Teresa B•
Challenging but very relevant. Probably the course where the material applies best to the functions I'm aiming for.
par Sasidar T•
Out of every course in this spcialization, this course provides practical recomentations and how to implement it
par Daniel A•
The course has really been an intellectual upgrade for me since it has open my mind scope of Digital marketing.
par Shuvam C•
Superb learning and I could personally relate a lot as I am taking this paper for MBA students in my college.
par Juan C S C•
Simplemente excelente curso. Recomendado para quienes quieran implementar una estrategia en Mercadeo Digital.
par Kristen S•
Perfect course! I recommend it to everybody who want to further deepen their knowledge in digital marketing!!
par JOSPHIN B M U•
IT WAS VERY USEFUL I REALLY LOVED LEARING THIS COURSE I LOVE IT .THANKYOU FOR PROVIDE SUCH A GOOD COURSE
Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing
par SAVANTHCHANDRASHEKHAR C•
I have learned so much in the marketing field and also worked on developing different marketing strategies.
par Yolanda G•
I am very happy to have chosen this complete course! It has helped me a lot to discover the digital world!
par Jaime L•
Provides good overview of digital media and marketing strategies and external video and reading resources.
par Enang N A•
It is a very practical and a hands on skill. I am happy i enrolled. Also, thank you for the financial aid.
par Rajat N•
Thanks for such a amazing course. Special thanks to Dr. Mike Yao and Illinois for such a great experience.
par Rebeca A C•
Very interesting course. i loved the fact they show us new tools that helps our work on digital marketing
par Vasyl R•
Great and insightful information regarding all the marketing channels that are useful in this modern era.