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Retour à Digital Media and Marketing Strategies

Avis et commentaires pour d'étudiants pour Digital Media and Marketing Strategies par Université de l'Illinois à Urbana-Champaign

2,277 évaluations
532 avis

À propos du cours

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication....

Meilleurs avis

30 août 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

16 nov. 2020

I have learned tremendously from this course, which I was able to immediately apply to my work. Grateful for the informative insights, as well as the sharing from different industry practitioners.

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101 - 125 sur 522 Avis pour Digital Media and Marketing Strategies

par Nadia P

28 oct. 2020

Thank you to Professor Yao and the Coursera Team. Made light work of understanding KPIs and metrics for digtal marketing.

par Noor S

16 août 2019

Dear Mike Yao,

I have learned so much! I am forever grateful for everything you taught us in this course!!

Thank you!


par Ashkan H

23 oct. 2020

Fantastic course. Professor Yao is amazing. I have really enjoyed all courses in this Digital Marketing specialization.

par Semenova A

22 avr. 2020

I love this course. It's clear and informative. I hope to use this knowledge asap.

Thank you so much for your work here.

par Ieva B

21 oct. 2020

This course was very professional!!! I learned a lot, the teacher is great, all content is relevant and on top! Thanks

par Umar k

25 août 2020

It is a very good course which helped to get lot of knowledge regarding the advertising methodologies of modern world.

par Adeesha D

16 août 2020

Really learned the depth of the digital media marketing and got a good base for my personal digital marketing campaign

par Amina E Q

15 avr. 2020

Great Course, exciting and good learning course to build knowledge and understanding in the Digital marketing Field.

par Henok S

7 févr. 2019

i love it! specially Mike Yao is the perfect teacher!

the course is applicable in real world and it is realy helpful.

par Thao P

5 mai 2020

The course is great, full of information but very clear, easy to follow, especially for non native english students

par Teresa B

13 nov. 2017

Challenging but very relevant. Probably the course where the material applies best to the functions I'm aiming for.

par Sasidar T

21 juil. 2020

Out of every course in this spcialization, this course provides practical recomentations and how to implement it

par Daniel A

2 août 2020

The course has really been an intellectual upgrade for me since it has open my mind scope of Digital marketing.

par Shuvam C

19 juil. 2020

Superb learning and I could personally relate a lot as I am taking this paper for MBA students in my college.

par Juan C S C

1 janv. 2019

Simplemente excelente curso. Recomendado para quienes quieran implementar una estrategia en Mercadeo Digital.

par Kristen S

13 mars 2016

Perfect course! I recommend it to everybody who want to further deepen their knowledge in digital marketing!!


11 mai 2020


par k

17 avr. 2020

Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing


24 févr. 2020

I have learned so much in the marketing field and also worked on developing different marketing strategies.

par Yolanda G

6 sept. 2020

I am very happy to have chosen this complete course! It has helped me a lot to discover the digital world!

par Jaime L

8 mai 2020

Provides good overview of digital media and marketing strategies and external video and reading resources.

par Enang N A

8 mai 2020

It is a very practical and a hands on skill. I am happy i enrolled. Also, thank you for the financial aid.

par Rajat N

24 avr. 2020

Thanks for such a amazing course. Special thanks to Dr. Mike Yao and Illinois for such a great experience.

par Rebeca A C

8 oct. 2020

Very interesting course. i loved the fact they show us new tools that helps our work on digital marketing

par Vasyl R

3 juin 2018

Great and insightful information regarding all the marketing channels that are useful in this modern era.