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Avis et commentaires pour d'étudiants pour Digital Media and Marketing Strategies par Université de l'Illinois à Urbana-Champaign

4.6
étoiles
2,640 évaluations
631 avis

À propos du cours

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Meilleurs avis

JJ
30 août 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

GC
20 déc. 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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101 - 125 sur 626 Avis pour Digital Media and Marketing Strategies

par Md. D N

16 juil. 2020

Mike Yao is a great instructor. I've really enjoyed this course and learnt many things. I hope to use the knowledge properly

par Mercy M

27 janv. 2021

I loved the course, was comprehensive and easy to understand. will definitely apply what i have learnt in my career. Thanks

par Nadia P

28 oct. 2020

Thank you to Professor Yao and the Coursera Team. Made light work of understanding KPIs and metrics for digtal marketing.

par Mohammad A H J

3 déc. 2020

I learn about the Digital Media and Marketing Strategies through this course. Excellent material and videos of training.

par Noor S

16 août 2019

Dear Mike Yao,

I have learned so much! I am forever grateful for everything you taught us in this course!!

Thank you!

Noor

par Ashkan H

23 oct. 2020

Fantastic course. Professor Yao is amazing. I have really enjoyed all courses in this Digital Marketing specialization.

par Semenova A

22 avr. 2020

I love this course. It's clear and informative. I hope to use this knowledge asap.

Thank you so much for your work here.

par Ieva B

21 oct. 2020

This course was very professional!!! I learned a lot, the teacher is great, all content is relevant and on top! Thanks

par Umar k

25 août 2020

It is a very good course which helped to get lot of knowledge regarding the advertising methodologies of modern world.

par Adeesha D

16 août 2020

Really learned the depth of the digital media marketing and got a good base for my personal digital marketing campaign

par Amina E Q

15 avr. 2020

Great Course, exciting and good learning course to build knowledge and understanding in the Digital marketing Field.

par Henok S

7 févr. 2019

i love it! specially Mike Yao is the perfect teacher!

the course is applicable in real world and it is realy helpful.

par Thao P

5 mai 2020

The course is great, full of information but very clear, easy to follow, especially for non native english students

par Teresa B

13 nov. 2017

Challenging but very relevant. Probably the course where the material applies best to the functions I'm aiming for.

par SASIDAR

21 juil. 2020

Out of every course in this spcialization, this course provides practical recomentations and how to implement it

par Daniel A

2 août 2020

The course has really been an intellectual upgrade for me since it has open my mind scope of Digital marketing.

par Shuvam C

19 juil. 2020

Superb learning and I could personally relate a lot as I am taking this paper for MBA students in my college.

par Juan C S C

1 janv. 2019

Simplemente excelente curso. Recomendado para quienes quieran implementar una estrategia en Mercadeo Digital.

par Kristen S

13 mars 2016

Perfect course! I recommend it to everybody who want to further deepen their knowledge in digital marketing!!

par JOSPHIN B M U

11 mai 2020

IT WAS VERY USEFUL I REALLY LOVED LEARING THIS COURSE I LOVE IT .THANKYOU FOR PROVIDE SUCH A GOOD COURSE

par kenneth n

17 avr. 2020

Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing

par SAVANTHCHANDRASHEKHAR C

24 févr. 2020

I have learned so much in the marketing field and also worked on developing different marketing strategies.

par Yolanda G

6 sept. 2020

I am very happy to have chosen this complete course! It has helped me a lot to discover the digital world!

par Jaime L

8 mai 2020

Provides good overview of digital media and marketing strategies and external video and reading resources.

par Enang N A

8 mai 2020

It is a very practical and a hands on skill. I am happy i enrolled. Also, thank you for the financial aid.