I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices
great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!
par Hélène R•
Well explained, well structured and not only theorical. Covers main points to get a good overview an understanding of digital marketing trends, tools and challenges.
However it would have been interesting to get the professor or a profesionnal's feedback on the assignements.
par Phoebe A M•
I didn't care for the way in which the slides and information were presented. it was a little choppy and could have had less slides and less videos and been put into longer lectures rather than 2-5 minute snips where you have to go to another video and watch the intro
par Thanh H P W•
In general, it's a good course. However additional reading materials need to be updated. The courses propose some youtube videos or articles that are too old. With the digital marketing landscape that changing so fast, we can't afford staying in the past
par Luis F R T•
Overall good, informative and insightful. I would recomend tis course. The downside to it, which is the same to most online courses is that It was challenging having hardly any interaction with colleagues and no interaction at all with the instructors.
par Óscar B P•
Wide and concise course, suited for those who are taking the first steps into digital marketing, or maybe are coming back to this field with renewed curiosity. It offers the basics of planning, analysis and context for the digital industry.
par Dimitra K•
Great content, the only downside is that it is monotonous,making hard to stay focused for a long time. It would be more fun with some animations or highligts.The peer graded assesment was the best way to practice what you learned!
par Jeewon S•
It was just the right amount of reading materials that needed to be covered throughout the course. The professor's explanation about concepts were really organized and helpful to grasp an overall idea about digital marketing.
par Arjun S•
Videos have been animated much better to make it more engaging. The professor could make his delivery more natural and engaging to build a good connection with the viewer. Currently, he seems very detached from the content.
par Oscar C•
Slides - I would probably suggest more graphical material instead of only text. Also I would suggest updating some of the require reading to more up to date material.
Overall anyhow a good course with clear explanations.
par Sahil S•
This course is very helpful to understand the importance of Digital Marketing. One should definitely do this course. I would recommend removing the guest lecture, and the instructor should add some tools description.
par Apurv A•
This course gives a great background to the foundation of Digital Media and Marketing function. The partner videos are good but at times are salesy. That is the only drawback of this otherwise great course.
par VO Q M•
the cousre is wonderful and practical. However, would be more practical as soon as you provide a list of tool that are popular for marketer in digital planning either in a template form or in a case study.
par Evita D•
Useful content in lectures, but peer-graded assignment theme seemed too boring, would have preferred a more interesting topic in order to complete it with passion rather than for the grade-sake.
par PRIYANKA M•
A course that gives good insights into the world of Digital Promotions. The assignments, especially, if one does his/her research well and takes them seriously, can learn a lot of new things!
par Alissa J A•
i was so happy to take this course where it has added a lot of new information to my digital marketing knowledge. All was clear with good examples! thank you for this course and its content.
par Juan S D•
I liked too much the way Rhiannon explained thw best practices to manage and create our measurement and marketing plans, and how to develop them in every digital asset we have available now.
par Han Z•
par Karan S•
It was very informative and simple to understand. The examples used, the interviews conducted and the additional material shared added the holistic view of the digital world.
par Paulina H H•
It was a really good course. It covered a lot of interesting facts about Social Media and other Media Channels. I found it very useful and well explained.
par Donny S•
This course is informative, but some material is beginning to be out of date. I suggest refreshing it to match today's marketing landscape and challenges.
par nishi a•
At times a little difficult to track with lecture materials as most of the learnings were not channeled in the quizzes. Overall though, lots learned!
par Anders R K•
Overall very good. Perhaps a bit more in-depth at some of the subject but I off course understand that it was meant as more of a overview. Good book.
par Bryan A C S•
it needs updates and more real life examples.
it needs a real life case, like the explanation of a full marketing campaign from start to finish
I advise replacing some old readings with new ones. Digital is in continuous evolution and to propose articles from 2016 or 2017 is not fair.
par Mario Z•
everything interesting and well prepared, only for the final assessment it is a too short notice deadline comparing to the requested task -