Well explained, well structured and not only theorical. Covers main points to get a good overview an understanding of digital marketing trends, tools and challenges.

However it would have been interesting to get the professor or a profesionnal's feedback on the assignements.

I didn't care for the way in which the slides and information were presented. it was a little choppy and could have had less slides and less videos and been put into longer lectures rather than 2-5 minute snips where you have to go to another video and watch the intro

In general, it's a good course. However additional reading materials need to be updated. The courses propose some youtube videos or articles that are too old. With the digital marketing landscape that changing so fast, we can't afford staying in the past

Overall good, informative and insightful. I would recomend tis course. The downside to it, which is the same to most online courses is that It was challenging having hardly any interaction with colleagues and no interaction at all with the instructors.

Wide and concise course, suited for those who are taking the first steps into digital marketing, or maybe are coming back to this field with renewed curiosity. It offers the basics of planning, analysis and context for the digital industry.

Great content, the only downside is that it is monotonous,making hard to stay focused for a long time. It would be more fun with some animations or highligts.The peer graded assesment was the best way to practice what you learned!

It was just the right amount of reading materials that needed to be covered throughout the course. The professor's explanation about concepts were really organized and helpful to grasp an overall idea about digital marketing.

Videos have been animated much better to make it more engaging. The professor could make his delivery more natural and engaging to build a good connection with the viewer. Currently, he seems very detached from the content.

Slides - I would probably suggest more graphical material instead of only text. Also I would suggest updating some of the require reading to more up to date material.

Overall anyhow a good course with clear explanations.

This course is very helpful to understand the importance of Digital Marketing. One should definitely do this course. I would recommend removing the guest lecture, and the instructor should add some tools description.

This course gives a great background to the foundation of Digital Media and Marketing function. The partner videos are good but at times are salesy. That is the only drawback of this otherwise great course.

the cousre is wonderful and practical. However, would be more practical as soon as you provide a list of tool that are popular for marketer in digital planning either in a template form or in a case study.

Useful content in lectures, but peer-graded assignment theme seemed too boring, would have preferred a more interesting topic in order to complete it with passion rather than for the grade-sake.

A course that gives good insights into the world of Digital Promotions. The assignments, especially, if one does his/her research well and takes them seriously, can learn a lot of new things!

i was so happy to take this course where it has added a lot of new information to my digital marketing knowledge. All was clear with good examples! thank you for this course and its content.

I liked too much the way Rhiannon explained thw best practices to manage and create our measurement and marketing plans, and how to develop them in every digital asset we have available now.

专项课程的最后一门，与之前的课程类似，除了看视频之外，还需要阅读指定的各种材料，并且结合生活、工作中的经验，才能更好的完成四次小论文作业。总体来说，这个系列的专项课程可以算得上数字化市场营销的科普学习，通过课程的学习能够对数字化市场有一个全貌的了解，并对其中所涉及的技术、流程、理论和实践有所了解。但如果要在实际工作中予以运用，还需要真正的实践才行。

It was very informative and simple to understand. The examples used, the interviews conducted and the additional material shared added the holistic view of the digital world.

It was a really good course. It covered a lot of interesting facts about Social Media and other Media Channels. I found it very useful and well explained.

This course is informative, but some material is beginning to be out of date. I suggest refreshing it to match today's marketing landscape and challenges.

At times a little difficult to track with lecture materials as most of the learnings were not channeled in the quizzes. Overall though, lots learned!

Overall very good. Perhaps a bit more in-depth at some of the subject but I off course understand that it was meant as more of a overview. Good book.

it needs updates and more real life examples.

it needs a real life case, like the explanation of a full marketing campaign from start to finish

I advise replacing some old readings with new ones. Digital is in continuous evolution and to propose articles from 2016 or 2017 is not fair.

everything interesting and well prepared, only for the final assessment it is a too short notice deadline comparing to the requested task -