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Learner Reviews & Feedback for Marketing Analytics with Meta by Meta

4.8
stars
162 ratings

About the Course

This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results. By the end of this course you will be able to: • Create an ad in Meta Ads Manager • Evaluate campaign results • Conduct an A/B Test to compare ad campaigns and see which performs best • Conduct a Brand Lift test to measure how your ads impact brand awareness or recall • Conduct a Conversion Lift test to measure the incremental impact your ad has on conversions • Identify how and when to use Marketing Mix Modeling to achieve your desired outcomes • Implement a full analysis process from hypothesis to recommending measurement solutions, performing an analysis, generating insights and presenting results This course is for people who want to use Meta Ads Manager to run tests, learn what works, and optimize advertising strategies to improve ad performance....

Top reviews

MM

Feb 5, 2022

The course helped me to summarize all the knowledge and skills learned during the previous courses within the Program.

AR

Jan 23, 2022

Helped me revise all the stuff that I have learnt in the previous courses in the specialization.

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26 - 29 of 29 Reviews for Marketing Analytics with Meta

By Victor H

•

Feb 19, 2022

The course is refrshing. The teacher is excellent and informative. I learn a lot and wish I can pass the FACEBOOK examination. I start from the latest course backward to the first one as I learn data analytics before. I wish I won't forget all practical issues in the final exam

By praphat c

•

Dec 31, 2021

clear info and good course. however, just annoy with tutor many times about her hair and movement all the times. it might be because of too much zoom in to her posture.

By Anurag S

•

Sep 26, 2023

graded quiz were little bit tough but was good learning experience being a beginner.

By Souad

•

Jan 4, 2023

Practical and useful course. I enjoy it. Thanks.