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Retour à International Marketing & Cross Industry Growth Capstone Project

Avis et commentaires pour d'étudiants pour International Marketing & Cross Industry Growth Capstone Project par Université Yonsei

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À propos du cours

This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consist of the following: 1. Situation Analysis for their chosen company or brand. 2. Marketing Mix Analysis for their chosen company or brand. 3. Cross Country Innovation Plan when expanding abroad. 4. Cross Industry Innovation Plan when sourcing ideas or expanding into another industry. All of these analyses will have templates that will be explained in the video lectures using an exemplar case, "Yuhan Kimberly." You will be required to choose a company on which these analyses will be performed. As such, the intent will be to provide you an integrated set of insights and application to a chosen managerial situation and problems at hand in the context of a specific region or country. You will be required to also choose another industry (from the ones covered in the Specialization: B2C, B2B, Healthcare, Hospitality, Entertainment, Sports) when developing your Cross Industry Innovation Plan. For example, if you work for a company in the Healthcare industry and have analyzed that company, you should then conduct a Cross Industry Innovation project using concepts from a different industry such as Entertainment....
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1 - 10 sur 10 Avis pour International Marketing & Cross Industry Growth Capstone Project

par Johannes B W

7 sept. 2016

par Soraia M

22 sept. 2020

par Phan T A

3 sept. 2016

par KOLLA B S

4 juil. 2020

par Kingsley T L

25 sept. 2020

par Van A N T

4 sept. 2022

par Diego A P G

25 mai 2017

par Sachin P

13 juil. 2021

par Babu

17 août 2017

par Elizabeth N C

16 oct. 2021