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What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself. 
Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks.

During this course, you will learn how to:
•	use the main innovation management terminology and concepts
•	explain the adoption life cycle and innovation adoption at the individual level
•	define creativity and explain how creativity can be stimulated
•	recognise and describe three types of idea management systems
•	explain what an innovation strategy is and why it is important
•	describe what a product portfolio is 
•	explain how innovation projects should be selected and managed
•	explain the importance of teams, team structures and networks for innovation.

Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl for more information.

This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme.

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Certificat partageable

Obtenez un Certificat lorsque vous terminez

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Niveau débutant

Approx. 11 heures pour terminer

Anglais

Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol

Compétences que vous acquerrez

Social Network
Management
Innovation
Innovation Management

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Certificat partageable

Obtenez un Certificat lorsque vous terminez

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Niveau débutant

Approx. 11 heures pour terminer

Anglais

Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol

Enseignants

Évaluation de l'enseignant

4,6/5 (380 évaluations)

Programme de cours : ce que vous apprendrez dans ce cours

Évaluation du contenu92%(7,155 évaluations)

Semaine

1

Semaine 1

1 heure pour terminer

Introduction

After this week’s studies and the associated exercise, you will understand the meaning of innovation and innovation management. Also, you will learn to identify and differentiate between various types of innovation. As a result, you will become acquainted with basic terminology that will help you to better process and understand the course content of the following weeks.

1 heure pour terminer

5 vidéos (Total 24 min)

Semaine

2

Semaine 2

1 heure pour terminer

The Adoption of Innovations

You will learn to understand how innovations diffuse in society. You will be able to describe the adoption life cycle and discriminate between the various adopter groups. You will also learn what it takes for someone to adopt something new. Altogether, you will gain a better understanding of what determines whether and how fast people adopt innovations.

1 heure pour terminer

2 vidéos (Total 26 min)

Semaine

3

Semaine 3

2 heures pour terminer

The Fuzzy Front-End - Creativity

In a knowledge-based and innovation-driven business environment, creativity is an essential capability if an organisation is to gain a sustainable competitive advantage. All innovations begin with creative ideas, and creativity is also needed during the entire innovation process. So, it is imminent that employees in any job and at any level of the organisation can contribute to innovation with creative ideas. This module comprises of four instruction videos, one interview with a creativity consultant, and two assignments. After this module you will understand what creativity is and how you, other people and groups become more creative: crucial knowledge for any manager that wants to excel in innovation!

2 heures pour terminer

5 vidéos (Total 48 min)

Semaine

4

Semaine 4

1 heure pour terminer

The Fuzzy Front-End - Idea Management

Organisations receive many new ideas from employees, suppliers, and customers. But they often do not realise the innovative potential of these ideas because they fail to properly manage them. By studying this module and doing the associated exercises, you will understand the basic principles of idea management. You will be able to differentiate between three types of idea management programmes, and learn about their different characteristics, advantages and disadvantages. In addition, you will learn about two general challenges that many idea management programmes face: how to motivate people to continuously submit ideas and how to improve the quality of ideas. A better understanding of the principles, differences, and challenges of idea management will help you design appropriate idea management programmes that turn new ideas into successful innovations.

1 heure pour terminer

3 vidéos (Total 32 min)

Semaine

5

Semaine 5

2 heures pour terminer

Strategy - Innovation Strategy

Innovating is no longer a choice, but a business imperative. This imperative demands a clear strategic direction for the innovation activities. This week will introduce the central challenges and available solutions to develop and execute an innovation strategy. In addition, you will study the typologies and evolution of change in the business environment, and discuss tools that can help you make sense of your business environments. An important element in this module is that the change does not always occur independent of the firms, but firms are both subjects and agents of change. In particular, you will discuss how firms can shape their environment through disruptive innovations.

2 heures pour terminer

5 vidéos (Total 32 min)

Semaine

6

Semaine 6

1 heure pour terminer

Strategy - Portfolio Management

This week’s module is about portfolio management, which covers how to implement your innovation strategy. We introduce the concept of the funnel. We show two alternative funnels, reactive and proactive, and we explain the differences. You will explore three practical examples of the proactive process: Ericsson, Lego and Philips. Next, we will elaborate on an important consideration in portfolio management, which is protecting intellectual property. Finally, you will learn two specific tools that you can use in portfolio management. The first is a financial tool, the real options method, and the second one is the planning tool called ‘roadmapping’.

1 heure pour terminer

4 vidéos (Total 36 min)

Semaine

7

Semaine 7

1 heure pour terminer

Execution - Implementing Innovation

By studying the materials of this week and doing the associated exercise you will learn how innovation projects can be managed. You will understand and describe the different elements of stage-gate models. Also, you will familiarise yourself with the concepts of experimentation and enlightened experimentation within the context of innovation project management. As a result, you will be equipped with an understanding of the peculiarities of innovation projects, and how companies deal with these peculiarities.

1 heure pour terminer

4 vidéos (Total 44 min)

Semaine

8

Semaine 8

2 heures pour terminer

Execution - Teams and Networks

How do teams and social networks affect the development and the sharing of knowledge and innovation? The module will consist of four videos that will help you develop conceptual and practical knowledge on these topics. After a brief introduction of what teams and social networks are – and of what they are not – you will learn how these every-day concepts relate to innovation in organisations. You will explore key concepts about teams and networks, and become more aware of how you can generate and transmit innovation in your work activity.

2 heures pour terminer

4 vidéos (Total 28 min), 1 lecture, 1 quiz

Semaine

9

Semaine 9

1 heure pour terminer

Final exam

1 heure pour terminer

Avis

4.7

437 avis

5 stars
74,04 %
4 stars
22,07 %
3 stars
3,37 %
2 stars
0,31 %
1 star
0,19 %

Meilleurs avis pour GESTION DE L'INNOVATION

par AH13 juin 2020

Um dos melhores cursos que já tive online. Boas explicações, bom exemplos, bons professores e bons temas. A sugerir e partilhar. Muito benéfico para quem quer entrar no mundo da inovação e da criação.

par TJ13 sept. 2017

A lot of useful information and good interviews and presentations. I hoped for a little bit more practical tips, how to apply an innovation management system in an company. But sure, very helpful.

par A11 juil. 2017

I loved the course. The ideas and concepts were explained using good examples. However, it was sometimes not easy to follow the lecturer because of the different accents. Otherwise, a great course

par BP13 mai 2020

Well organised and with a lot of commitment from the faculty. I would like to see deeper discussions on most of the topic. It felt like the faculty was trying to oversimplify ideas. Thank you

Voir tous les avis

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Gestion de l'innovation