À propos de ce cours
4.6
540 notes
152 avis
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Heures pour terminer

Approx. 10 heures pour terminer

Recommandé : 4 weeks of study, 2-3 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais, Français

Compétences que vous acquerrez

Digital StrategyBusiness ModelInnovationEntrepreneurship
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Heures pour terminer

Approx. 10 heures pour terminer

Recommandé : 4 weeks of study, 2-3 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais, Français

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
Heures pour terminer
4 heures pour terminer

Why Digital Changes Everything

Many people have yet to realize just how rapid and profound the current digital revolution is, or how quickly it’s breaking down old institutions. Yes, we’re always hearing about Google, Uber, and all those “pirate entrepreneurs.” Yes, we know technology has something to do with it. But the future is approaching even more quickly that we think. Right now, all the pieces are in place to completely change the face of products, technologies, organizations, and entrepreneurship over the next few years. This module will tell you how and why....
Reading
5 vidéos (Total 23 min), 12 lectures, 4 quiz
Video5 vidéos
How to harness the power of digital disruption?6 min
Why the pace of technological change is faster than ever?5 min
Why digital opens up so many great opportunities for entrepreneurship?4 min
How open digital innovation can unlock new growth?5 min
Reading12 lectures
Let's break the ice!10 min
Learning outcomes10 min
Professors are there, but you don't see us!10 min
Make the most of this MOOC (assessment, quizz, forums,...)10 min
Readings10 min
Video transcript10 min
Readings10 min
Video transcript10 min
Readings10 min
Video transcript10 min
Readings10 min
Video transcript10 min
Quiz4 exercices pour s'entraîner
Digital disruption16 min
The pace of digital technological change16 min
The new entrepreneurial context14 min
Digital open innovation12 min
Semaine
2
Heures pour terminer
3 heures pour terminer

Creating Value in a Digital World

Once upon a time, the rules of the game were simple. People worked away in their offices to develop and sell products or services, and shared the margin between price and cost. But now this product-based way of competing is all but gone – wiped out by the new principles of value creation. Going digital means playing by new rules, powered by network effects and system goods, that radically changed the fundamentals of business. Now, people create value outside their offices by connecting in third places, and the best way to turn a profit can be to give your products away, or share your knowledge, for free. Across the board, old-style value chains are being completely disrupted by new business ecosystems....
Reading
4 vidéos (Total 24 min), 8 lectures, 4 quiz
Video4 vidéos
How digital architectures are opening new business horizons?7 min
Why physical spaces are even more crucial in the virtual world?5 min
How to make a profit from free or no-margin products and knowledge sharing?6 min
Reading8 lectures
Readings10 min
Video transcript10 min
Readings10 min
Video transcript10 min
Readings10 min
Video transcript10 min
Readings10 min
Video transcript10 min
Quiz4 exercices pour s'entraîner
Externalities12 min
Connecting products and businesses16 min
Digital third places16 min
Digital business models16 min
Semaine
3
Heures pour terminer
2 heures pour terminer

Thinking and acting differently

Going digital is a bit like emigrating to another country. To succeed digitally, people and firms need to adopt a whole new mindset. Entrepreneurs should forget about building the perfect business plan, and instead put the focus on “trial and learn” processes. And companies should forget about long-term strategy, protecting their IP, product planning, and entry barriers, and concentrate on running instead of defending. This is true in every area from strategic decision-making through to getting the most from the assets that firms own, control, or use – knowledge assets in particular....
Reading
3 vidéos (Total 17 min), 6 lectures, 3 quiz
Video3 vidéos
How successful digital entrepreneurs make the most of what they’ve got?5 min
How digital has changed the meaning of property and piracy?5 min
Reading6 lectures
Readings10 min
Video transcript10 min
Readings10 min
Video transcript10 min
Readings10 min
Video transcript10 min
Quiz3 exercices pour s'entraîner
Strategy in the digital era14 min
Effectuation in a digital world18 min
Property in the digital world12 min
Semaine
4
Heures pour terminer
3 heures pour terminer

Entrepreneurship in a Digital World

We usually think of the entrepreneur’s challenge as coming up with a “great idea.” But the new digital world doesn’t work on belief alone. Promises, and ideas’ potential, must be based on tangible facts. That’s why execution is so much more important than ideas. This module looks at the new context for entrepreneurs and the skills they need to succeed, including the supreme importance of execution, the key things every successful startup must do, and the essential skill of pitching ideas. ...
Reading
4 vidéos (Total 19 min), 9 lectures, 4 quiz
Video4 vidéos
Why execution, not ideas, is the key to digital success?4 min
What seed funds see when they look at a digital business?4 min
Why pitching is a must-have skill for digital entrepreneurs?5 min
Reading9 lectures
Readings10 min
Video transcript10 min
Readings10 min
Video transcript10 min
Readings10 min
Video transcript10 min
Readings10 min
Video transcript10 min
Tell us what you think10 min
Quiz4 exercices pour s'entraîner
The key factors of success for startups18 min
The entrepreneurial epiphany16 min
The new rationality of seed funds18 min
The art of pitching18 min

Enseignants

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Rémi Maniak

Associate Professor
Management Science
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Thomas Houy

Associate Professor
Management Science
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Laurent Gille

Professor
Economics
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Valérie Fernandez

Professor
Management Science

À propos de Institut Mines-Télécom

Institut Mines-Télécom is a public institution dedicated to higher education, research and innovation in engineering and digital technologies. Always attentive to the economic world, IMT combines strong academic legitimacy, close corporate relations. It focuses on key transformations in Digital Technologies, Production, Energy and Ecology and trains the engineers, managers and PhDs who will be tomorrow’s players in these key changes of the 21st century. Its activities are conducted in Mines and Télécom graduate schools under the aegis of the Minister for Industry and Electronic Communication, one subsidiary school and three strategic partners. The IMT’s schools rank among the leading graduate schools in France....

Foire Aux Questions

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