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Approx. 31 heures pour terminer
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Certificat partageable
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100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Approx. 31 heures pour terminer
Anglais

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Université du Michigan

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1

Semaine 1

7 heures pour terminer

Modules 1 & 2: Course Introduction and Our VUCA Environment Demands a Focus on Stakeholders

7 heures pour terminer
13 vidéos (Total 72 min), 15 lectures, 5 quiz
13 vidéos
COVID-19 and Implications in this Course4 min
Deepwater Horizon: Setting the Stage6 min
Perspective Matters and Informs Our Priorities!6 min
Crisis Happens! It’s Not “if” but “when” 6 min
Module 1 Summary4 min
Module 2 Introduction. Who Are Your Stakeholders?4 min
Crisis Threatens Stakeholder Value Propositions4 min
Introducing JetBlue Airways’ Valentine’s Day Operational Crisis7 min
JetBlue’s Attempt to Serve Stakeholder Interests Ahead of a Winter Storm7 min
Stakeholder Engagement During a Crisis4 min
“No News IS News” During a Crisis5 min
Stakeholder Engagement During the COVID-19 Pandemic4 min
15 lectures
Help Us Learn More About You!5 min
Welcome to High Stakes Leadership: Leading in Times of Crisis10 min
The VUCA Environment10 min
Crisis Definition and Expectation Management10 min
Case Examples Where Perspective Matters15 min
Course Organization, Objectives, Outcomes10 min
Organizational Stakeholders and Value Propositions10 min
JetBlue’s Attempt to Serve Stakeholder Interests During a Winter Storm: Introduction5 min
JetBlue and the Customer Perspective5 min
JetBlue and the Crewmember (a.k.a. Employee) Perspective5 min
JetBlue and the Regulator Perspective5 min
JetBlue and the Media Perspective10 min
JetBlue and the Investor Perspective10 min
JetBlue and the Competitor Perspective10 min
Becoming THE Source of Facts During a Crisis – The Impact of Social Media5 min
1 exercice pour s'entraîner
End of Module 2 Knowledge Validation30 min
Semaine
2

Semaine 2

7 heures pour terminer

Modules 3 & 4: Developing Resilience and Understanding Stakeholder Reactions to Crises

7 heures pour terminer
14 vidéos (Total 72 min), 8 lectures, 7 quiz
14 vidéos
Organizational Resilience Capabilities Are Good For Business5 min
Organizational Resilience Goal #1: Anticipating Crisis Through Stakeholder Engagement5 min
Organizational Resilience Goal #2: Coping With Crisis Through Stakeholder Involvement6 min
Organizational Resilience Goal #3: Developing Stronger Relationships With Stakeholders After a Crisis6 min
Applying the Model to the COVID-19 Pandemic 4 min
Resilience Increases When We Demonstrate Commitment to Our Stakeholders Before, During, and After a Crisis3 min
Module 4 Introduction. Stakeholder Value Propositions Inform Their Reactions to Crisis5 min
Trigger Events and the Precipitation of Crisis5 min
Stakeholder Evaluation of Trigger Events6 min
Stakeholder Responses to Crises and the Outcomes They Produce4 min
Applying the Model to a JetBlue Operational Crisis7 min
Predicting Stakeholder Reactions Can Help Us Craft Communication Plans4 min
Summarizing the Value of Predicting Stakeholder Reactions to Crises3 min
8 lectures
A Model for Understanding Organizational Resilience5 min
Key Factors for Organizational Resilience – The Anticipation Stage10 min
Key Factors for Organizational Resilience – The Coping Stage5 min
Key Factors for Organizational Resilience – The Adaptation Stage10 min
A Model for Predicting Stakeholder Reactions to Crisis10 min
Crises Are Rarely Rooted in Single, Spontaneous Causes5 min
Case Study: Stakeholder Reactions to an Operational Disruption at JetBlue10 min
The Proactive Development of Stakeholder Engagement Plans10 min
2 exercices pour s'entraîner
End of Module 3 Knowledge Validation30 min
End of Module 4 Knowledge Validation30 min
Semaine
3

Semaine 3

7 heures pour terminer

Modules 5 & 6: Crisis Varieties, Responses, and the Unique Nature of the Crisis Environment

7 heures pour terminer
14 vidéos (Total 69 min), 11 lectures, 9 quiz
14 vidéos
Categorical Lists of Crisis Types3 min
Summarizing the Benefits of a Categorical List4 min
COVID-19 and Where it Might Appear on a Categorical List5 min
Incorporating Additional Dimensions into a Crisis Typology 4 min
Combining a Categorical List with Other Dimensions5 min
Crafting Your Own Typology8 min
Module 6 Introduction. The Crisis Environment Presents Unique Challenges for Leaders4 min
Observations and Lessons from the COVID-19 Pandemic6 min
Complex Systems Make Threat Identification Difficult5 min
The Need for Urgent Decision-Making with Limited Information6 min
The Demand for Effective Communication to Multiple Audiences3 min
The Importance of Acknowledging Individual Vulnerability5 min
Being a Crisis Leader Given the Unique Crisis Environment2 min
11 lectures
Nine Types of Business Crisis5 min
PwC’s Crisis Categories5 min
A PR Perspective on Crisis Categories5 min
Ten Categories of Political Risk5 min
Examples of Multi-Dimensional Typologies15 min
Module 5 Summary10 min
Crises are Typically the Result of Multiple Contributing Factors5 min
The Complexity of Your Business5 min
Urgency Versus the Tendency to Wait for the Facts5 min
Revisiting Stakeholder Perspectives and Value Propositions5 min
Leadership Forged In Crisis – Ultimately, We’re Humans Providing Leadership10 min
1 exercice pour s'entraîner
End of Module 6 Knowledge Validation30 min
Semaine
4

Semaine 4

10 heures pour terminer

Modules 7 & 8: Crisis Leadership and Preparing for Future Crises

10 heures pour terminer
17 vidéos (Total 98 min), 7 lectures, 12 quiz
17 vidéos
Considerations for Acting on These Eight Roles5 min
The Eight Roles and Their Validity During the COVID-19 Pandemic8 min
Crisis Leadership Through a Be, Know, Do Lens8 min
Being a Crisis Leader6 min
Crisis Leaders Must Know: Vision, Values, and Guiding Principles6 min
What Crisis Leaders Must Do6 min
Leadership During Challenging Times5 min
Summarizing Crisis Leadership3 min
Module 8 Introduction. Preparing for the Next Crisis3 min
Airline Crisis Typologies in Action5 min
Frameworks and Checklists: Organizing Your Crisis Response3 min
Defining Roles and Responsibilities8 min
Developing Pro-Active Crisis Response Strategies5 min
Conducting a Tabletop Exercise as a Test of Readiness5 min
Module Summary: Preparing for the Next Crisis3 min
Course Conclusion6 min
7 lectures
Eight Roles Crisis Leaders Should Be Able to Assume10 min
What Stakeholders Need a Crisis Leader to Be10 min
What Stakeholders Need a Crisis Leader to Know10 min
Introduction to Three Examples20 min
Sample Crisis Management Checklists5 min
Tabletop Exercise to Explore Crisis Readiness10 min
Course Feedback5 min
1 exercice pour s'entraîner
End of Module 8 Knowledge Validation30 min

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